Choosing your target
How much should you aim for?
Your crowdfunding target needs to be a balance between what you need to raise to make your idea happen and what you think you can raise from your crowd. Be realistic.
Remember that you can always raise more and 'stretch' your target to a bigger number once you hit 100%.
Calculate the minimum amount of money you need to deliver your project and fulfil your rewards.
Don’t forget that, if your project is successful, fees will be deducted from the amount raised.
Bertie, Senior Coach at Crowdfunder.co.uk
Keep your backers updated with your developments; first on when they can expect their rewards but then later really showing how their contribution has helped to take your project forward.