Choosing your target

Choosing your target

How much should you aim for?

Your crowdfunding target needs to be a balance between what you need to raise to make your idea happen and what you think you can raise from your crowd. Be realistic. 

Remember that you can always raise more and 'stretch' your target to a bigger number once you hit 100%.

Calculate the minimum amount of money you need to deliver your project and fulfil your rewards. 

Don’t forget that, if your project is successful, fees will be deducted from the amount raised. 

Keep your backers updated with your developments; first on when they can expect their rewards but then later really showing how their contribution has helped to take your project forward.

Bertie, Senior Coach at

All or nothing? Or keep what you raise?


'All or nothing' means that you need to hit your target to receive any money. 

If your project does not reach its target, no money is taken from your supporters and your project will not be funded. This option is the best motivator for you and your crowd.

'Keep what you raise' does what it says on the tin! 

This is a flexible funding method where you still receive the money, even if you don’t reach your target. This is a good option for ongoing projects or charities, where any contribution can be put to use.

Here's some facts to note

Average pledge

The average pledge on Crowdfunder is £50

One in 20

On average, for every 20 people who view a project, one person pledges

Rewards vs. donations

On average, supporters will give three times more when offered a reward rather than a donation

Crowdfunder Bootcamp: Creating your project

Watch Head of Campaigns, Simon Walker, in our short YouTube series, on hand to help you share your vision for your crowdfunding idea by creating a compelling project.

Download our expert guides

Our crowdfunding experts are the best in the business and have created some brilliant guides that are packed with information to help you reach your target.

Get help in our community

Our online community is crammed with help from people who’ve been there. Connect with us on Facebook and Twitter to get the latest scoop. 

Simon Deverell

'All or nothing' can work better as a motivator for supporters to help push your project as it has to reach target for them to get their reward.

Graeme Roy

Set a stretch target that seems achievable based on how quickly you were able to reach 100%. It's important that your supporters feel they can help you reach it.

Sami Mauger

If your project is 'All or nothing' you will not have to reach your stretch target - it's only your first target that has to be reached for your project to be deemed successful.

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