Marketing basics
Great tips for launching your project in style
Once you’ve decided on a launch date, make sure everyone has it marked on their calendar.
Make sure that you are clear on the plan to promote your Crowfunder from the first day to the last. Check which messages you’re sending out to which groups, when they’re being sent, and how.
Set up a virtual event on Facebook, send out messages or even postcards to start getting people excited.
From your Crowdfunder project page you can send ‘updates’ to keep your supporters in the loop. It’s the best way to keep in touch with everyone, make them feel valued and excited about the campaign. It’s also a brilliant way to show newcomers that you’re active and engaged – make them want to join your crowd!
Each project update you send out will land in every backer’s email inbox, so try to keep to sending just one or two updates a week. In a recent survey, 84% of Crowdfunder supporters said that receiving project updates is important to them.
Keep your supporters up to date and build stronger relationships for the future.
Our downloadable guides, written buy our crowdfunding experts, are crammed with information on marketing – grab yours for free lower down on this page.
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