Let’s counter Boris Johnson’s Facebook ad blitz
At a fraction of the cost we can reach undecided voters with the truth.
We did it
Led by donkeys?
It started out as a very British response to Brexit, the biggest issue of the day. Led By Donkeys quickly became the biggest people-funded political movement in UK history.
The originally anonymous quartet came up with the idea over a pint and sent social media into a spin, growing a global editorial reach of more than a billion people.
They created one of the most talked about campaigns in recent times, thanks to an astonishing number of supporters on Crowdfunder.
It consisted of over 400 billboards across Europe, a 'March to Leave', three spoof websites and projections in Westminster, Brussels, on the white cliffs of Dover, Windsor Castle and Buckingham Palace.
It also provided the defining image at the People's March rally in London, attended by a million people.
Together it shone a light on the hypocrisy of our political leadership to 'make asses our of Westminster' (Evening Standard, March 2019).
£1,268,086
raised for campaign
46,100
supporters pledged money
2.2 billion
global editorial reach
420
billboards across Europe
30 million
people saw the posters
800m
social media reach
A brilliant case study in the persuasive power of outdoor – or public media, as I’m now going to call it.
£1,268,086 raised so far
The biggest people funded political movement in UK history
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