River Action is a UK-registered charity campaigning on a mission to Rescue Britain’s Rivers. We are entirely independent, never accepting funding from the government, corporates or industry bodies. This enables us to speak truth to power in an uncompromised and fearless manner. We work with local communities to rescue their rivers, supporting their amazing endeavours to amplify and raise awareness nationally, and pressure decision makers in Government and industry to do the right things to protect these amazing but increasingly endangered natural amenities.
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Total raised so far £134,304
+ est. £23709.25
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All Britain’s rivers are polluted due to industrial, agricultural and sewage pollution. Climate-change driven floods and droughts combined with dirty water threaten communities’ health and water supply. Simultaneously, the government agencies tasked with monitoring and regulating rivers have been drastically defunded so polluters profiteer with impunity.
In the face of this environmental crisis, we have created a solution that goes to the root causes of the problem and uses a systemic approach to cascade change across the UK. Our five year strategy describes our three overarching goals:
Goal 1 - Empower communities to rescue their rivers locally through providing a River Rescue Kit with all the information and guidance necessary for people to rescue their own river catchments, as well as mobilise citizen scientists to gather evidence of pollution.
Goal 2 - Mobilise public opinion by producing creative original content that gains maximum exposure nationally raising everyone’s awareness of river pollution and water scarcity, using that momentum to pressure government and industry to invest in better practices and enforce regulation.
Goal 3 - Advocate government policy and industry practice change for greater Government funding and enforcement to protect and restore rivers, and to shift industry supply chains. This includes promoting the River Action Charter for Rivers (which sets out essential actions to rescue our rivers), taking legal action to hold government and industry polluters to account, and promoting sustainable nature based solutions.
