Wear With Grace - The fabulous photo shoot.

by Laura Grace Caldwell in Glasgow, , United Kingdom

Total raised £2,570

raised so far



To fund the most fabulous photoshoot in the history of hoop earrings.

by Laura Grace Caldwell in Glasgow, , United Kingdom

We're still collecting donations

On the 24th April 2022 we'd raised £2,550 with 74 supporters in 41 days. But as every pound matters, we're continuing to collect donations from supporters.


Wear With Grace - The Story

Contemporary polymer clay jewellery - designed to make you feel fabulous


I launched Wear With Grace in April 2020 at the very beginning of our first national lockdown. I was working full time at the local deli in Comrie, Perthshire and i'd been making jewellery in my spare time. Encouraged by friends and family I took full advantage of the creative time I gained during the lockdown and opened an Etsy shop. 

I sold out my first launch, then my second and my third and very quickly Wear With Grace was outgrowing my bedroom. In July 2020 I moved into my first studio space and began a creative business course 'Creative Accelerator' run by Elevator UK.

In January 2021 I left my day job to pursue Wear With Grace full-time. This coincided with the launch of my website and online shop, with being stocked in shops, galleries and art spaces all over Scotland, with trading in venues such as the St James Quarter and the V&A and with press coverage that featured magazine covers and double page spreads. 

As the brand grew, so did my appetite for all things jewellery and I applied to study a HND in Jewellery and Arts Technology at City of Glasgow College. In August 2021 I relocated from Comrie, Perthshire to begin the course in Glasgow. Wear With Grace HQ is now a beautiful warehouse studio in the East End of the city. 


The Next Step

Creative Scotland Crowdmatch

I'm delighted that Wear With Grace has been selected as part of Creative Scotland Crowdmatch competition - I am one of 20 shortlisted creative projects in Scotland - that have the opportunity to win a share of £80,000 in match funding, up to £10,000 per project.

The funding is released in milestones and on a first come first serve basis. By pledging you are helping me in taking the next step for my small business.


Designed to make you feel fabulous - The Brand


Wear With Grace's signature style is the hoop earring. I make them in almost every size, colour and style. There is literally a pair for everyone. 

Wear With Grace is all about the way wearing jewellery makes you feel. I truly believe that hoop earrings bring some kind of power to the wearer. Jewellery plays a part in what you choose to say about yourself to the world and Wear With Grace embraces the theatrical element of that. 

"If it makes you feel fabulous. Wear it."

My background is in theatre design and that has translated through the way I market and photograph my jewellery. Because I launched at a time when no one could shop in person I had to rely on Wear With Grace's visual presence and product photography to succeed. I was creating customer relationships solely online using instagram, facebook and my website, so my photography was absolutely key. 


The Fabulous Photoshoot campaign

The Vision

Think twiggy meets retro advertising. This shoot is to be hoop earrings like you have never seen them worn before. I want this campaign to be big, bold, fabulous and to capture the essence of Wear With Grace the brand. 

When I say they are designed to make you feel fabulous, they are. It is an energy, it’s a feeling that you get when you Wear With Grace. There is something theatrical about my jewellery and the brand. There is a hoop in every size, in every colour and every pattern and the vision for this shoot is to capture this. 

The Team

To make my vision a reality I will need to work alongside a team of creative professionals. This team will be predominantly made up of woman and non binary people. Wear With Grace makes an earring for everyone and this will be at the heart of my first photoshoot. 

This campaign hopes to raise enough funds to employ:

- 6 models

- A Photographer 

- A Videographer and a small production team

- A Make-up artist

- A Stylist

- A runner or two

The money raised will also pay for a venue, costumes, set and props. 

By pledging not only are you supporting me and my small business, but you will also be supporting the wider creative community.

From the moment I launched Wear With Grace I have been surrounded by an amazing community. Today I need your help in taking the next step with my small business in making this shoot a reality. I hope you will pledge big or small and become a fabulous friend of Wear With Grace.


Other ways to support Wear With Grace

If you are not in the position to be able to pledge today please don't worry - there are many other ways you can support Wear With Grace and my campaign. 

- Share the link to this page far & wide. 

- Follow me on instagram or facebook and like, comment or bookmark my posts. I'd be so grateful! 

- Sign up to my newsletter so you never miss any updates from the studio! 


This project offered rewards

£10 or more


Imagine owning a hoop earring in all the colours of the rainbow? Well now is your chance. £10 gets you a raffle ticket and your chance to win a pair of hoops in EVERY SINGLE COLOUR. What's not to love?

£15 or more


Can't decide on a colour? Not sure if you should go for teeny tiny or big and bold? Treat yourself to not one but two pairs of hoops with this exclusive discount code to use on my website. The code allows you to buy one hoop and get another half price. What's not to love about that?

£20 or more


Want to pledge and get hoops in return? I've got you. Just tell me what colours you like and i'll send you a lucky dip pair. They are guaranteed to make you feel fabulous!

£25 or more


Bag yourself a pair of exclusive CAMPAIGN dangles and wear them with pride knowing you have supported not only one female led business, but a whole heap of other female creatives working in the Scottish arts industry. Handmade using polymer clay and hypoallergenic fixtures, I guarantee they will make you feel fabulous.

£30 or more


'If it makes you feel fabulous. Wear it.' That's the Wear With Grace mantra. Hang it on your wall, in your bathroom, bedroom or next to your mirror. Hell keep it in your handbag if you like. Treat yourself to this limited edition print and remind yourself to wear your sparkly energy everyday.

£100 or more

BIGGER THE HOOP exclusive tote bag

'The bigger the hoop, the bigger the babe.' am I right? Grab yourself an exclusive Wear With Grace Studio tote bag to sling over your shoulder. Perfect for all occasions and a perfect match with hoops.

£250 or more


Are you dreaming of a hoop in the exact colour of your dress? Or have you been thinking about a specific pattern or style? Now is your chance. work directly with Laura to design a pair of hoops that are totally unique to you.

£1,000 or more


Be the star of our show. Your opportunity to be a part of the campaign. By pledging £1000 you will get the opportunity to model an exclusive design on the day of the shoot. Been waiting for this moment your whole life? Yep I thought so. Join us, I guarantee you will feel fabulous.

£25 or more


Bag yourself a pair of exclusive CAMPAIGN hoops and wear them with pride knowing you have supported not only one female led business, but a whole heap of other female creatives working in the Scottish arts industry. Available in small or medium. Small - circumference 11.5cm/4cm diameter. Medium - circumference 16cm/5cm diameter. Handmade using polymer clay and hypoallergenic fixtures, I guarantee they will make you feel fabulous.

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