Kitmas '22: the gift of football

Stroud, Gloucestershire, United Kingdom

Kitmas '22: the gift of football

£14,419

raised so far

We are raising funds


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Always on

This project successfully funded on 10th December 2022, you can still support them with a donation.

First target reached!

The more donations we receive, the more shirts we can send!

Aim

Giving football shirts to kids who may not otherwise receive presents this Christmas


Kitmas hopes to brighten the Christmas of many children in the UK, distributing football shirts to kids who may not otherwise receive presents this year.

More families than ever before will struggle to afford gifts this Christmas due to increased financial worries caused by the cost of living crisis and the ongoing effects of the COVID-19 pandemic. 

Any football fan has childhood memories of the joy and excitement of pulling on a new kit, and Kitmas aims to spread that happiness around the country.

This year there are three ways you can take part.

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Three ways to get involved

There are three ways you can help brighten a child’s Christmas with a new football shirt this year.

1. DONATE MONEY

100% of donations will be used to buy new shirts that can be given to children on Christmas Day. The more money we can collect, the more shirts we can buy. 

2. CREATE A KITMAS AT YOUR CLUB

This year we are inviting football fans clubs, supporters groups and community organisations to create their own version of Kitmas through Crowdfunder. It's so simple to get started and will only a few minutes to get up and running. You will need to buy and distribute your club's shirts in your community this Christmas. Contact us with any questions you have.

3. DONATE A SHIRT

Around the country hundreds of pre-loved football shirts will be sitting in cupboards and wardrobes once children have grown out of them. Kitmas will accept any football shirt in very good to 'like new' condition, just send them to us: Kitmas Appeal, PO Box 481, Stroud GL6 1NZ.

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Who are we?

Kitmas was founded by football coach and activist Paul Watson and his wife Lizzie, with support from stand up comedians Vix Leyton and Mark Watson (Paul's brother). Our goal is to run this appeal every year and eventually to become a registered charity. Since we started in 2020, we have distributed 3,000 shirts to young football fans with the help of Bristol City, Forest Green Rovers, Cheltenham Town, Exeter City and Frome Town. This year though we want to make an even bigger impact, and that's where you come in! Thank you for your support, and Merry Kitmas!

This year our Canadian friends the Soccer Snobs are also running their own Kitmas campaign – check it out!

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What we want to achieve

Our goal is to run this appeal every year, and eventually to become a registered charity. Last year alone we gifted more than 2,000 shirts to young football fans, but this year we want to make an even bigger impact, and that's where you come in!

Thank you for your support, and Merry Kitmas!

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In the press

Kitmas was featured heavily in the press last year. Here is a selection of the coverage we received.

Belfast Telegraph: Football fans donate kit for disadvantaged kids’ Christmas presents 

Sky News: Fans urged to donate football kits to make Christmas special for disadvantaged children 

The Independent: Football fans donate kit for disadvantaged kids’ Christmas presents      

Evening Standard: Football fans donate kit for disadvantaged kids’ Christmas presents 

Stroud News & Journal: Paul Watson to bring joy to thousands of kids at Christmas 

Frome Town: Kitmas is here. Time to do something amazing...  

From 2020:

Football Supporters Association (FSA): Kitmas: Fans help make a difference this month

BBC News: 'Kitmas' launched to gift football shirts to children this Christmas

Big Issue: Comedian Mark Watson is planning a ‘Kitmas’ for kids in poverty

The Mirror: Heartwarming new campaign to get children their first football kit for Christmas 

Big Issue: Big Issue Changemakers 2021: Poverty prevention

Gloucestershire Live: The football fan with a goal to give disadvantaged kids a Christmas to remember

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Crowdfunder Cost of Living Emergency Fund donated to this cause

Crowdfunder Cost of Living Emergency Fund has provided £1,000 of match funding


Funding method

Keep what you raise – this project will receive all pledges made


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