New stretch target
This stretch target will:
• Help to cover some of the platform fees
• Hire a music PR (plugger) in the US and the UK
• Spend more on digital marketing - meaning the music will reach new ears!
• Shoot an additional music video
I'm recording a new album & need your help to access Creative Scotland match funds. The project could employ over 20 freelance creatives!
by Iona Fyfe in Glasgow, Scotland, United Kingdom
This stretch target will:
• Help to cover some of the platform fees
• Hire a music PR (plugger) in the US and the UK
• Spend more on digital marketing - meaning the music will reach new ears!
• Shoot an additional music video
I'm Iona Fyfe, a folksinger and Scots Language activist from Huntly, based in Glasgow. I'm raising funds to create my new album of Scots Songs from the James Madison Carpenter collection. I hope to raise a total of £20,000 - £10,000 in public donations, and possibly £10,000 in match funding from Creative Scotland. Hitting this target would provide well-paid work for over 20 Scotland-based freelancers and businesses, who have had their livelihood impacted by Covid.
Due to the pandemic, my live shows have been cancelled, and like all performance-based creatives, my income has disappeared completely. But...
I've been chosen as one of 20 competitors to take part in the Creative Scotland Crowdfunder Competition. If I meet the milestones below, I could receive up to £10,000 in match funding from Creative Scotland. But time is of the essence as 19 other projects are gunning for the same match funding, which is distributed on a first-come-first-serve basis. It will soon run out. The sooner that supporters contribute, the more chance I have of accessing the match funds. Please do consider supporting ASAP!
I've put together some really exciting perks for you to claim in exchange for your support. You can have a listen to my previous work here.
BBC Radio Scotland Young Traditional Musician Finalist 2021
Scots Performer of the Year - Scots Language Awards 2020
Scots Singer of the Year - MG ALBA Scots Trad Music Awards 2018
Folk Band of the Year (nominee) - MG ALBA Scots Trad Music Awards 2019
If I raised £10,000 from 200 supporters, I'll be in with the chance of gaining £10,000 from Creative Scotland, but only if I hit the milestones below in a matter of days.
I'm releasing an 11-track album of songs and ballads from The James Madison Carpenter Collection. I hope to also raise funds to create 2X music videos and hold a livestream launch concert featuring all the musicians on the album. James Madison Carpenter was an American folklorist who visited the North East of Scotland and recorded source singers on wax-cylinder. He discovered singers such as Bell Duncan who other collectors of the time weren't aware of. The music will feature key collaborators such as Graham Rorie (Gnoss), Jack McRobbie and Michael Biggins (BBC Radio Scotland Young Traditional Musician of the Year 2021). Second albums are notoriously tricky, and I want to be able to make this the highest quality it can be, by hiring the best collaborators and creatives.
Releasing an album is a costly business - and every creative involved must be paid fairly for their time, skills and expertise. At a time where people are struggling through the pandemic, your generosity means so much. Transparency about where the money will go is important. About 7% -10% of what I raise on this Crowdfunder will go to platform fee's. Here's a wee breakdown of some costs:
If you aren't able to financially contribute, I totally understand! Times are hard. You can still help out enormously by sharing my crowdfunder link to your social media, and sharing it with people you think might be interested! Don't forget to tag me! @ionafyfe on Twitter, @ionafyfe on Facebook and @iona.fyfe on Instagram. www.crowdfunder.co.uk/ionaalbum
Thanks for reading this far - I appreciate all your support. If you have any questions at all, then please get in touch via email [email protected]. I'll be updating this page regularly so keep an eye on the UPDATES section for news about the project.
A muckle thanks, Iona x
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Aberdeenshire singer, Iona Fyfe, has become one of Scotland’s finest young folk singers, rooted deeply in the singing traditions of the North East of Scotland. The youngest ever winner of Scots Singer of the Year at the MG ALBA Scots Trad Music Awards 2018, Iona has been described as “one of the best Scotland has to offer.” (Global-Music.de). Iona is a fierce advocate for the official recognition of the Scots Language and is a fine exponent of the Doric dialect, winning the title of Performer of the Year at the Scots Language Awards in 2020. Iona led a successful campaign to pressure Spotify to recognise Scots and add it to its list of languages. She was finalist in the BBC Radio Scotland Young Traditional Musician of the Year 2021 award. With a number of high profile appearances under her belt, Iona has toured throughout the UK, Poland, France, Germany, Austria, Italy, Switzerland, Czech Republic, Canada and Australia. A nominee for Folk Band of the Year at the MG ALBA Scots Trad Music Awards, Iona has performed with the BBC Scottish Symphony Orchestra as part of the World Premiere of Disney Pixar’s Brave in Concert at Glasgow Royal Concert Hall.
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