Give Russians real news about Ukraine using ads

A small bit of good news. Our campaign to break Putin's censorship has been shortlisted  as Best Digital Campaign at the Drum Awards for Social Purpose.https://www.socialpurposeawards.com/live/en/page/nominationsObviously our results matter most, and we'll be updating you on our progress soon.But in the meantime it's nice to be recognised - and thanks…

On Saturday 25th February we started our campaign to bring independent news to Russia. I'm writing you a note to update you on what we've done in the last six months, and what we are planning to do next.

The campaign so far
So far we've shown over 400,000,000 ads in Russia,…

After 170 days we are still getting ads into Russia to show the truth about the war in Ukraine. In fact we've now shown over 401,000,000 ads.We've done this despite constant, and increasing, censorship.As usual I can't say too much about what we are doing, but I thought it might…

Our work to help Russians find independent news about Ukraine has been covered by The Guardian, alongside interviews with some Ukrainian organisations who are doing similar work:

https://www.theguardian.com/commentisfree/2022/jul/02/putin-porn-russians-truth-ukraine-gambling-sites

The Guardian describes our work as:
 'a modern-day samizdat network. Samizdat, the Russian word for clandestine material, was highly influential in the USSR, helping spread…

This week we've passed over 300m ads shown in Russia. Thank you again for your support.

As always we have to be careful about what we give away about our techniques for doing this.

But this week I'm going to explain a little bit about why we measure our ads.

As you may…