Add your own match fund
Make donations work twice as hard
Add your own match funding to your project on Crowdfunder, and make each donation you receive work twice as hard.
30%
more donations on projects with a match fund
2×
every supporter's donation is doubled, automatically
15%
average increase in donation size when a match fund is live
Simple to set up, powerful in practice
Great for leveraging your existing partners, ask them to create a match fund for your campaign and amplify the number of donations and amount you receive.
Adding your own match fund to your project takes minutes. Here's how it works.
Line up your match funder
Talk to an existing partner, a local business, a trust, or a major donor who believes in your cause. Ask them if they'd be willing to match donations to your campaign. Match funds can start from as little as £2,500, so the barrier to getting started is lower than you might think.
Add the fund to your project
Set it up directly from your project dashboard. Tell us who your match funder is and how much they're committing. We'll display it prominently on your project page.
Eligible – charities, community projects and sports clubs
Not eligible – personal cause fundraisers and prize draws
Every donation gets doubled
When supporters give, they can see their donation being matched in real time. The match pot runs until it's used up, giving your campaign real urgency and momentum.
Case study
When Brighton Table Tennis Club launched their Crowdfunder in early 2025, they brought three existing partners on board as match funders: the Focus Foundation, the Enjoolata Foundation, and the Starr Trust. They then applied for additional match funding from Sport England and were successful.
With every donation going four times as far, the campaign raised over £109,000 from their community.
Who can be a match funder?
You don't need a new relationship. Think about who already believes in what you're doing.
Your match funder might be closer than you think.
Local businesses
Companies looking for genuine community visibility and a tangible demonstration of their social value.
Grant-giving trusts
Funders who want to multiply the reach and impact of their grants by leveraging public generosity.
Local authorities
Councils and statutory bodies with community investment budgets looking for ways to engage residents.
High-net-worth individuals
Trustees, committed supporters, or high-net-worth individuals who want to see their gift multiplied.
Sports and sector bodies
Governing bodies, arts organisations, and environmental foundations aligned with your cause and goals.
Corporate partners
Companies with social value or CSR commitments who want a clear, public story of community impact.
Why funders love match funding
Grants are valuable. But when you ask a partner to match fund your campaign instead, something more powerful happens.
Their money goes further
When a partner matches donations, their money motivates more people to give alongside, multiplying the total impact of every pound they commit.
You build a crowd, not a dependency
A match fund helps you build a wider base of supporters who believe in your work. That crowd belongs to you long after the campaign ends.
Your partner gets credit they can see
Match funding puts your partner at the heart of your campaign. Every donation is a public moment of their support and gives them a story to tell.
Ready to make your donations go further?
Adding a match fund takes just a few minutes, go to your project dashboard to get started.
FAQs
Do I need to have an existing funder relationship?
No, but it helps. The easiest place to start is with someone who already knows your work – a current funder, a trustee, a local business you have a relationship with. But if you're approaching someone new, a match fund is actually a compelling reason for them to get involved, because their money goes further too.
Can I have more than one match funder?
Yes. As Brighton Table Tennis Club showed, you can combine multiple match funders into a single match pot. The more you bring together, the more each donation from your crowd is worth.
What's the difference between adding my own match fund and applying to a partner match fund?
Crowdfunder partner match funds are pots of money offered by our funding partners, which you apply to compete for. Adding your own match fund means bringing a funder you've sourced yourself. You can do both at the same time if you're eligible – they stack.
How does the match funder pay their contribution?
Your match funder commits an amount upfront, once your fundraise is completed you can let them know how much match funding you unlocked and they can transfer the funds directly to your organisation.
What happens if the match pot runs out before the campaign ends?
Donations continue to come in after the match pot is used up – they just aren't doubled. Running out of match funding can actually create a positive story to tell your supporters, showing that the campaign was a real success and building momentum to your final push.