Farleys Food Co-op - A Member-Owned Grocery Store

by Josh Puleston in Plymouth, England, United Kingdom

£4,851

£20,000 target 3 days left
24% 122 supporters
This project will only be funded if at least £20,000 is pledged by 19th May 2021 at 1:00pm

Farleys Food Co-op aims to offer a grocery store that is run and owned by its members, selling fresh, and mostly sustainable produce to all.

by Josh Puleston in Plymouth, England, United Kingdom

Farleys Food Co-op is a grocery store run by its members. Our members are also our owners. Our vision is to see a Plymouth that has a food co-op or similar in every local community; providing access to fresh and mostly sustainable produce. Working towards a physically and mentally healthy society is our end goal.

What can I buy from Farleys?

We want to offer fresh, and mostly sustainable produce for our shoppers, supporters, and member-owners, available for bulk purchase, and refill where possible. This will include, but is not limited to:

  • Fresh, locally sourced fruit and veg
  • Baked goods
  • Dairy products and alternatives
  • Herbs and spices
  • Locally sourced/caught meat and fish, as well as alternatives
  • Canned goods
  • Sustainable bits for the home, kitchen, and bathroom
  • Health and beauty products
  • Some cheeky, refreshing beverages sourced from near and far, with tobacco products too.

Our member-owners have a say on how we do business, so what we stock will be very much shaped by this community of co-operators, and our shoppers.

How can I become a member-owner or a supporter?

Our member-ownership model will operate similarly to a time bank - exchanging skills and time to help run the business, with discounted produce given in return! Do you want to help stock our shelves? Do you have accounting experience? Are you a journalist or writer who can help write blog posts for member/subscriber emails? There’s so much possibility in being a member-owner at Farleys! We'll also be sending out your membership starter packs shortly after the (hopefully!) successful 'all or nothing' Crowdfunder campaign with the full Ts&Cs. We hope to develop this pack with Co-ops UK.

You can select from four different membership plans: 

Member Option #1 - Farleys Annual Supporter (£25)

  • One year membership to Farleys Food Co-op for access to reduced price produce. 
  • Members of Farleys are also owners, and have a say on how we do business. We will do this through regular meetings, and the AGM.
  • We'll send your membership starter pack shortly after the (hopefully!) successful 'all or nothing' Crowdfunder campaign.

Member Option #2 - Farleys Annual Worker (£1)

  • In addition to the £1 Annual Worker membership fee, you pledge to work 13 shifts of 2hrs45mins. 
  • This can be working in the store to help serve customers and fellow members, writing a blog post or a subscriber email, or perhaps you have some gnarly design skills we can put to use.
  • Members of Farleys are also owners, and have a say on how we do business. We will do this through regular meetings, and the AGM.
  • Your membership sign up form and starter pack will be emailed or posted to you upon the (hopefully!) successful completion of the 'all or nothing' Crowdfunder campaign!

Member Option #3 - Farleys Annual Worker With a Dedicated Brick (£26)

  • This is an initial worker exclusive. Your Farleys Annual Worker membership fee of £1 paid for, and a brick that will be placed inside of the co-op with your name on it. 
  • All memberships are individual based, but you can ask for your brick to include more than one name if you prefer. 
  • In addition to the £1 annual membership fee, you pledge to work 13 shifts of 2hrs45mins.
  • Members of Farleys are also owners, and have a say on how we do business. We will do this through regular meetings, and the AGM.
  • Membership packs will be sent out upon the (hopefully!) successful 'all or nothing' Crowdfunder campaign. 

Member Option #4 - Farleys Annual Supporter With a Dedicated Brick (£50)

  • This is an initial supporter exclusive. Your Farleys Supporter Annual Membership fee paid for, and a brick with your name on. 
  • All memberships are individual based, but you can ask for your brick to include more than one name if you prefer. 
  • Members of Farleys are also owners, and have a say on how we do business. We will do this through regular meetings, and the AGM.
  • Membership packs will be sent out upon the (hopefully!) successful 'all or nothing' Crowdfunder campaign.

So what will my pledge be going toward?

With this £20,000 of funding, this is what we’ll achieve:

  • A proper bricks and mortar store for you to shop at, and/or own - buying everything needed to run a grocery store is quite expensive!
  • Although Farleys is run and owned by its members, we still need to pay some staff, and there’s the overheads to think about. We want to see ourselves through the first few of months with enough funds to pay our staff as we get started. With your support, we’ll be in a strong position from day one.
  • We’re working with the University of Plymouth’s iMayflower project, which gives the opportunity for current students or recent graduates to work with a social enterprise in their chosen field. We get ~£500 as a grant, but we want to be able to match this (with a little bit more on top) to ensure a stellar marketing campaign for our launch. You won’t find us on social media, so our ‘old school’ marketing needs to be top notch! 
  • Community is so important to us at Farleys. We are looking to fund a public art project in the form of mural, near to where we open up, that celebrates our fantastic community and its enterprises. 
  • To support our community more we’re also looking to work with local businesses to create a community soup kitchen, complementing the existing voluntary network of food suppliers.
  • We are exploring the viability of an in-house delivery service, and would need support developing this service that we hope to offer in the future.

We really hope that you share our vision for a healthier, happier, more sustainable way of living. We will be so grateful for any pledge made that helps us open our doors later this year. If you have any questions, feel free to email us at [email protected] 

Happy pledging!

Love,

Farleys

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Crowdfunder Video Transcript

Hello. I’m Josh, and I’m the founder of Farleys Food Co-op, soon to be Plymouth’s newest member-owned grocery store. 

At Farleys, we want to bring you fresh produce and dry goods with sustainability in mind, helping grow Plymouth’s social enterprise and co-operative economy of businesses that do good.

With my experience working with community development organisations such such as Whitleigh Big Local and Four Greens Community Trust, it is clear that there are communities who want and need access to nutritious produce, for both good physical and mental health.

We think every community deserves this, and that we shouldn’t be the odd ones out on the high street or the local shopping district.

Farleys will offer bulk purchasing and refills where possible, with everything from fruit and veg, meat and meat alternatives, and health, beauty, and cleaning products.

As a co-operative, we run a little like a time bank - all the ideas, time, and skills are shared at the grocery store, with our member-owners having a say on how we’re run.

We’re really grateful to everyone who has shown interest so far - the response has been really heart warming, and we can’t thank enough the businesses who have contributed towards this ‘all or nothing’ Crowdfunder. Hopefully you see a reward you like. 

We’re looking to raise £20k to fund our opening, and there’s more on that in the project details below.

Thank you so much to all those who pledge and share our story. 

We hope to see you soon.

Rewards

This project offers rewards in return for your donation.

£25 or more

Member Option #1 - Farleys Annual Supporter

One year membership to Farleys Food Co-op for access to reduced price produce. Members of Farleys are also owners, and have a say on how we do business. We'll send your membership starter pack shortly after this (hopefully!) successful 'all or nothing' Crowdfunder campaign.

£1 or more

Member Option #2 - Farleys Annual Worker

In addition to the £1 Annual Worker membership fee, you pledge to work 13 shifts of 2hrs45mins. This can be working in the store to help serve customers and fellow member-owners, writing a blog post or a subscriber email, or perhaps you have some gnarly design skills. Your membership sign up form and starter pack will be emailed or posted to you upon the (hopefully!) successful completion of this 'all or nothing' Crowdfunder campaign!

£3 or more

A heartfelt thank you from all of us at Farleys

We're very grateful for every pledge, and with this one it's no different. You're contributing to something so worthwhile. Think of this as one less beverage out this month!

£5 or more

1 of 40 claimed

Pollenize Seed Packet

Our friends over at the environmentally innovating social enterprise, Pollenize CIC, are helping us get off the ground with a pledge of some of their staple seed packets. Help the bees, to help the planet, to help us all. It's the co-operative way!

£10 or more

5 of 10 claimed

One of them fiiiiine bagels from The Hutong Cafe

Our friends at The Hutong Cafe have pledged us some of their delicious bagels to help get us off the ground. They're the best in town! The bagels and the Harman clan, that is. Your choice of filling (from the menu...obvs)

£10 or more

7 of 25 claimed

Minerva Streetwear Voucher

£10 off of your next visit to our dear friends at Minerva Streetwear, purveyors of the freshest garms in all of Petroit. This reward will be active upon the completion of this (hopefully!) successful Crowdfunder campaign, and needs to be used in one transaction.

£10 or more

4 of 50 claimed

Farleys Food Co-op Tote Bag (Regular)

How can you do all that shopping without a shopping bag? ¯\_(ツ)_/¯ Available in black or cream, with our signature logo on the side.

£15 or more

7 of 50 claimed

Farleys Food Co-op Tote Bag (Large)

A little bigger, and a little thicker, this branded tote with our signature logo will be your best friend on a weekly shop. Or a daily shop. Depending on who you're buying for!

£16 or more

6 of 10 claimed

The Best Roast in Town from the Lord High Admiral

A two-course roast dinner (so that's dessert too!) from the babes at the LHA. Pledge two of these to treat someone to the perfect Sunday outing in the beautiful LHA pub garden (or share this Crowdfunder link with friends for them to pledge their own!)

£18 or more

0 of 1 claimed

A pair of tickets to Plymouth Arts Cinema

Plymouth Arts Cinema is offering a pair of tickets to our independent cinema, based inside Plymouth College of Art. We screen the best in new independent cinema from all around the world, and a few classics too, along with festivals, events, and special guests from the film industry.

£26 or more

6 of 50 claimed

Member Option #3 - Farleys Annual Worker w/Brick

CROWDFUNDER EXCLUSIVE - Your Farleys Annual Worker membership fee of £1 paid for, and a brick placed inside the co-op with your name on it. All memberships are individual based, but you can ask for your brick to include more than one name. In addition to the £1 annual membership fee, you pledge to work 13 shifts of 2hrs45mins. Membership packs will be sent out upon this (hopefully!) successful 'all or nothing' Crowdfunder campaign.

£30 or more

1 of 50 claimed

Farleys Initial Supporter Brick (Non-Member)

CROWDFUNDER EXCLUSIVE - If you don't want to be a supporter member-owner, then you can sponsor a brick, that will be placed inside of the co-op with your name on it. You can also choose to pledge a brick as well as be a supporter as a member-owner for £50 (choose the specific, separate reward below!)

£50 or more

17 of 50 claimed

Member Option #4- Farleys Annual Supporter w/Brick

CROWDFUNDER EXCLUSIVE - Your Farleys Annual Supporter membership fee paid for, and a brick with your name on. All memberships are individual based, but you can ask for your brick to include more than one name if you prefer. Membership packs will be sent out upon this (hopefully!) successful 'all or nothing' Crowdfunder campaign.

£50 or more

1 of 2 claimed

Cut & Blow-dry at YOKE!

YOKE The Salon are kindly supporting our Crowdfunder with a cut and blow-dry for two lucky pledgers! Renowned in our fair city, YOKE has sustainability and client care at the top of their agenda. It's no wonder everyone wants their hair did here! Pledge you support, and look great doing it! (Well...look great shortly afterwards once the Crowdfunder ends and you book your appointment! We're sure you look great already tho *blows kiss*)

£95 or more

0 of 1 claimed

A Sewing Course with Make at 140!

The gorgeous, colourful Make at 140 has donated one of their sewing courses! Choose from the Beginners Sewing Course or a Two Day Sewing Course for those who can already sew. Choose a date to suit you and get making your own clothes!

£100 or more

3 of 5 claimed

Brick Pledge - Small Enterprise (1-49 Employees)

Have your enterprise name on a brick inside the co-op, with you recognised as one of Farleys' initial supporters. With this pledge from your established enterprise, we hope this will bring us closer to joining Plymouth's diverse network of businesses.

£250 or more

1 of 3 claimed

Pledge a Brick - Medium Enterprise (Employ 50-249)

Have your enterprise name on a brick inside the co-op, with you recognised as one of Farleys' initial supporters. With this pledge from your established enterprise, we hope this will bring us closer to joining Plymouth's diverse network of businesses.

£500 or more

0 of 2 claimed

Brick Pledge - Large Enterprise (250+ Employees)

Have your enterprise name on a brick inside the co-op, with you recognised as one of Farleys' initial supporters. With this pledge from your established enterprise, we hope this will bring us closer to joining Plymouth's diverse network of businesses.

£15 or more

1 of 1 claimed

Boston Tea Party Coffee/Cup/Tea Towel Bundle

Our friends over at Boston Tea Party have lovingly gifted us a reusable coffee cup, a bag of coffee (presumably to put in the cup?), and a gorge tea towel too (to mop up the kitchen side after you spill said coffee I guess).

£20 or more

1 of 1 claimed

Print from Danielle Tweedie

A beautiful line and dot work illustration from the babe that is Danielle Tweedie. This print is available to see on the project page. Check Dani's work on Instagram: @danielletweedieillustrates

Let's make 'Farleys Food Co-op - A Member-Owned Grocery Store' happen

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