Bake Away Plymouth

by Amanda Lee in Plymouth, England, United Kingdom

We did it
On 22nd January 2020 we successfully raised £7,875 with 96 supporters in 83 days

Bake Away is a street food business with a social heartbeat. Selling delicious desserts to deliver quarterly pudding clubs for the community

by Amanda Lee in Plymouth, England, United Kingdom

New stretch target

This extra money will allow me to get pudding clubs up and running quicker and allow me to purchase a mobile oven to offer baking sessions at different venues to teach skills as well as share food. 

Reaching this stretch target will also go towards purchasing packaging and investigating courier services to offer mail order services.

The Bake Away story 

Hi I’m Amanda, and I’m looking for your help to raise £5000 to make my dream of setting up a street food business with a social heartbeat a reality. When it comes to food I’m a firm believer that there’s a healing quality to good food in good company.

Full tummy, happy heart is the thinking behind this new business venture!

The concept for Bake Away is simple. We'll sell delicious desserts and use our profits to bring together people living in social isolation to enjoy pudding club sessions once a quarter, making great food and good company accessible for those that need it most. 

So who am I? 

I’ve been baking for years and have been dreaming of setting up my own food business bringing delicious food to people for a long time, and now feels like the right time to take the leap and make Bake Away a reality. I currently bake in my spare time for fun and am a volunteer baker for the National Trust, where you’ll find me at Cotehele Mill once a month baking and chatting to visitors. 

I’m a self-taught baker, and was lucky enough to grow up in a family where every night included a hot meal around the table where we shared our day and enjoyed delicious home made meals, but I know that not everyone is that lucky. That’s why I’d like your help to start Bake Away, using the power of food to not only put a smile on people’s faces, but also to do some good and reach out to spread some warmth to people who may need it.

There’s nothing I love more than feeding people great food, and I hope with your help that I’ll be able to start turning that passion into a business.

What is Bake Away? 

Bake Away is a new street food concept, bringing delicious desserts to festivals and food markets across Devon and Cornwall. 

Customise your dessert with scrummy scoops of cake and cheesecake in a scrumptious waffle cone ready for you to tuck into and enjoy.

As well as dessert cones Bake Away will offer cakesicles, the cake pops bigger and better sister, and celebration cakes to order giving an array of sweet treats for people to enjoy. All handmade and baked by me in Plymouth!

We plan to launch with a limited initial menu consisting of three different cheesecake fillings (vanilla chocolate chip, raspberry and lemon curd swirl and chocolate fudge brownie), 2 sauces (strawberry and salted caramel), 3 biscuit crumbs (Digestive, Oreo and Pink wafer) and a menu of 4 different cakesicle flavours and styles (Vanilla, chocolate, lemon and carrot cake).

Bake Away will also provide dessert bars for hire at events and weddings, and provide pre-order services for cakes, desserts and cakesicles. 

I hope in the future to be able to offer mail order cakesicles too.

What makes it different?

Street Food is just part of the offer, with Bake Away I will also offer something that will benefit the local community.

Once a quarter I’ll be looking to work with a community group or charity to offer roaming pudding clubs at venues that suit the groups and sessions to bring together members of the local community who may be lonely, dealing with difficult situations or in need of some good food with good company. I plan for the first pudding club to take place in April 2020, in partnership with charity and social groups in Plymouth. 

This could be anyone from older people living in isolation, those struggling with mental health and in need of a space to talk, mums who are in need of some respite or people who are struggling.

In Devon and Cornwall loneliness and social isolation is estimated to impact around 20% of those aged 65 and over with a further 8-10% experiencing intense loneliness[1] which equates to around 38,000 older people experiencing mild loneliness in Devon and a further 15,000 to 19,000 experiencing intense loneliness. Research has shown that social isolation impacts on our appetite and consequently our health. Sharing a meal with lonely people can be life changing and this is something that I hope Bake Away can address, tackling loneliness and encouraging healthy and sociable eating habits.

Each pudding club attendee will go home with the recipe card to create the food that they ate at the club session at home should they wish to.

As an extension to these sessions should we reach our funding target we will introduce a ‘From the kitchen table’ podcast to talk about the healing powers of sharing a meal together, discussing issues that impact our lives and sharing recipes and tips to further widen the reach of the ‘mindful meals’ concept. This platform will also capture the stories that accompany people’s favourite foods and how being together and sharing a meal can have a positive impact on not just us but those around us too.

Where will you find Bake Away? 

Once up and running you’ll find our Bake Away stall trading at food markets, festivals and fairs across the South West. Focussed around Plymouth, South Devon and North Cornwall.

Particularly we plan and hope to attend: 

- Plymouth Market 

- University of Plymouth student market 

- Mount Edgcumbe Street food festival 

- Royal William Yard Good Food market 

- Tavistock street food festival 

What am I Crowdfunding for? 

I will use this funding to help me set up Bake Away and cover the start up costs to get this food business up and running to start bringing delicious desserts to a festival or market near you! Additionally it will go towards necessary business costs like insurances, equipment and food safety accreditations.

Key equipment and costs we need to purchase and cover include a mobile catering fridge for trading at events, purchase of crockery and equipment for pudding clubs and a Bake Away Bike for trading at markets and fairs. 

Example bike: 

Thank you for visiting my project page, and I hope to meet you soon for some dessert! 

[1] Source:


This project offers rewards in return for your donation.

£20 or more

13 of 30 claimed

Preview Pack

Be the FIRST to get a preview pack of our treats including 2 Dessert Cones and 4 Cakecicles at our preview event

£10 or more

Social Media thank you

Personalised thank you on social media channels, and the website once its up and running

£15 or more

Life is short - Eat Dessert first privilege gang

Whisk you were here – get yourself on our mailing list to receive the latest news and queue jump privileges with our ‘Life is short eat dessert first’ badge

£25 or more

9 of 15 claimed

Get in the mix

Pledge £25 and join us for a baking afternoon session. Come along and join us to bake your own set of cupcakes, and sandwich cake and learn how to decorate them like a pro to take home and show off to your friends and family! All ingredients and equipment provided. LOCATION: Plymouth DATE: Range of dates available - please select the option to choose your preferred date

£30 or more

4 of 30 claimed

Be an Official Taste Tester

Be an official taste tester and receive an invite to our product testing sessions. We'll be holding 3 sessions and you'll get an invite to each session along with a thank you on our website. - Sunday 15 December, Plymouth (TBC) - Friday 24 January, South East Cornwall (TBC) - Saturday 8 February, Plymouth (TBC)

£35 or more

Be the Baker

Pledge £35 and we'll sign you up to our privilege gang to receive our newsletters, send you a 'life is short eat dessert first' queue jump badge, a Bake Away apron and a set of 5 recipe cards for you to recreate your own masterpieces from the comfort of your own kitchen.

£40 or more

2 of 5 claimed

Pre-book a celebration cake

A celebration cake – pledge £40 and receive a voucher to pre-order a scrumptious celebration cake which will serve 24 people. Style of decoration can be personalised to suit your requirements. Cost includes free delivery within Plymouth or collection from further afield.

£50 or more

5 of 8 claimed

Take a seat

Come for dinner, at my house - where we'll talk, eat and you'll experience what a pudding club will be all about. All food and drink included along with good conversation!

£75 or more

0 of 4 claimed

Be immortalised on our seasonal menu

Design a cakecicle style and have it named after you on our seasonal menu – only 4 available! Design everything from the flavour inside to the decoration outside AND get a special preview box of your namesake to taste test

£100 or more

0 of 6 claimed

A year of desserts!

Get a year’s supply of Bake Away desserts, you’ll receive a voucher to use against our dessert cones, cakecicles and celebration cakes entitling you to 6 dessert cones, 12 cakecicles and 1 celebration cake to use within 12 months.

£150 or more

0 of 2 claimed

Whisk and Dish baking day session

Receive a Bake Away ‘whisk and dish’ personalised full day baking session for 4 people at your home. Session includes baking and decorating your own celebration cake and set of 8 cakecicles, all equipment and ingredients provided along with a lunch of fresh soda bread and selected meats, cheeses and of course Tea! You’ll be left with a baking spread to be proud of and your own Bake Away aprons and recipe cards.

£250 or more

1 of 2 claimed

Sponsor a pudding club

Sponsor a pudding club session for a cause or group of your choice for up to 30 people We'll work with you to bring a delicious afternoon tea style meal with cakes, sandwiches and treats to a group that needs it. Pudding club will include: - All food and drink served family style for the group - Serving staff - Venue arrangements, crockery and glassware - Recipe cards for all attendees to take away to recreate their meal

£300 or more

0 of 2 claimed

Tiered celebration cake

Pre-order a Bake Away Naked iced 4 tier celebration cake decorated with flowers and fresh fruit - perfect for a wedding or a big party! Tiers can be tailored to suit your tastes. 4 tier cake serves approximately 150 people. We'll deliver it to your venue and make sure it's looking picture perfect ready for your big day.

£350 or more

0 of 2 claimed

Book a Dessert Bar!

Pledge £350 and receive a voucher to book a Dessert bar for an event for 40 people. What will you receive? We'll take the hassle out of dessert for you and arrive at your chosen location to set up our dessert bar with a display of dessert cones and cakecicles for your guests. Dessert bar includes a dessert cone and 2 cakecicles per person, designed to fit your taste and colour scheme with our team on hand throughout to serve.

£750 or more

0 of 3 claimed

Be an official sponsor

Be an official Bake Away sponsor and have your logo on our website, once its up and running and our aprons and pudding club recipe cards for the first year of trading

£1,500 or more

0 of 1 claimed

Support our Podcast

Sponsor the first 4 ‘From the kitchen table’ podcasts once they're up and running with the opportunity for a member of your business to be involved in each 4 podcasts and mentions for your company within the podcast. Sponsorship will include regular mentions on our social media channels, presence on our website, a 10% discount on services during the agreement and a seat at every pudding club session.

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