Wellgood Wellbeing - Wellbeing For Everyone.

by Zoe Watson in London, England, United Kingdom

£2,900

£15,000 target 1 day left
19% 38 supporters
Keep what you raise – this project will receive all pledges made by 3rd August 2021 at 9:36am

I'm on a mission to create an inclusive, accessible & affordable employee wellbeing programme focused on creativity, curiosity and kindness.

by Zoe Watson in London, England, United Kingdom

Hey! I'm Zoe.

Picture shows a white woman with blonde wavy hair, laughing whilst holding a cup of tea and wearing bright pink leopard print trousers

I'm a GP, a wife, a mother, a creative entrepreneur, a passionate mental health advocate, a lover not a fighter, a little bit wild, a whole lotta daft, a proud Glaswegian and a fierce believer in social equality. 

I have worked as a doctor in the NHS for 16 years. 

In those 16 years, I have never had access to any formal or consistent programme that looks after my well-being.  As NHS workers, we spend our whole lives looking after the health and wellbeing of others. And yet - consistent staff wellbeing programmes are a rare thing indeed.

On the other side of the coin - I briefly dabbled in working for a private healthcare company whose idea of employee wellbeing was offering up free cereal and Friday night "social" drinks - which were an exercise in brown-nosing and ladder climbing. 

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These events were also entirely un-inclusive for those of us with young family commitments and a life outside of work. It was frustrating and upsetting, as I felt completely excluded from the so-called "wellbeing" programme.

Worst of all,  when my mental health took a nosedive after having a miscarriage, the lack of genuine support and care for my wellbeing was palpably absent.  And the Monday morning yoga sessions and free kale smoothies offered up by this company as "wellbeing support" had never felt more disingenuous.

So I decided I wanted to make a change.  And that's when the idea seed for Wellgood Wellbeing was planted.

What is Wellgood Wellbeing?

Wellgood Wellbeing will be an affordable, inclusive tiered membership platform for individuals and businesses, based around 3 core values: Curiosity, Creativity and Kindness.

Through our EVERYWELL project - we will raise funds to subsidise memberships for NHS and key workers, as well as people on a low income, to offer our Tier 1 membership at a discounted rate.  In doing this, we ensure that our platform is accessible to EVERYONE, and not just a lucky few.

We will use the wheel of well-being (check it out here: https://www.wheelofwellbeing.org/) to structure our platform around the 6 pillars of well-being: Body, Mind, Spirit, People, Place and Planet.

How will it work?

When members sign up to Tier 1 - they gain access to the Wellgood Members Area which will look a little like this:

image shows yellow circles on a pink background containing the words body, mind, spirit, people, place and planet.

From here - members click through on each wellbeing icon to access a range of resources - from workouts, yoga, evidence-based health education articles and nourishing recipes in the BODY area, to mental health education articles, mental health signposting and resources, mindful craft tutorial videos, and guided meditations under MIND.  

PLANET has articles on how to live a greener, eco-conscious life - as well as giving access to the amazing Ethical Brand Discount Directory - showcasing the best sustainable businesses around, and giving access to exclusive discounts - only available to Wellgood members.

image shows the 'planet' page of the wellgood wellbeing website and contains a green fern leaf background with olive green circles overalying this. The circles contain the words "foraging year round" "eco living articles" and "sero-waste shop directory"

Each wellbeing section is richly populated with up to date, current, on-trend and relevant content in a variety of forms - from "how-to" videos, animations, written articles, and interactive discussions - all presented in engaging and bite-size format - to stimulate the mind and maximise concentration.

Tier 2 membership will give access to all of the above - plus access to an entirely customisable programme of creative and health education workshops - this will be a mixture of pre-recorded workshops and live workshops, creative workshops with craft kits sent straight to your door, and interactive health discussion panels with experts from all areas of healthcare.

On Tier 2 membership you also receive a quarterly, seasonal wellbeing themed gift box, filled with UK independent brands who put sustainability at the heart of their business.  

The wellbeing gift box is also totally customisable by members. This means that members feel in control and will receive a selection of products that they have specifically chosen to enhance their own personal wellbeing.

image shows an example of a wellbeing gift box - filled with soaps, bath bombs and oils - sitting on a white backgroun surrounded by candles and hearts

To further support our social mission - we are deliberately working with up and coming, independent brands who would benefit from being thrown into the spotlight - consciously seeking out female and black-owned businesses, as well as seeking out ethical, sustainable and eco-friendly businesses who try their hardest to tread lightly on Mother Earth.  The gift boxes will be filled with these amazing brands - and we can't wait to show you what's in store! 

How is Wellgood Wellbeing different?

There are two very big ways in which we are different to all the other wellbeing programmes out there:

1) We are an EMPLOYEE led wellbeing programme

2) We are a social enterprise company

So what does that actually mean? Lemme tell ya!

Your Wellbeing - Your Way.

Wellgood Wellbeing puts employees front and centre, fully in control of their own employee wellbeing programme. 

Why? Because we believe that empowering employees to coordinate and control their own employee wellbeing programme, gives back a sense of control and trust that will automatically improve their mental health, as well as helping them to feel valued within the organisation that they work for.

From personal and professional experience - I have found that most employee wellbeing programmes tend to be focused on business outcomes for the employer. There's so much emphasis on hitting targets, getting people back to work and increasing productivity.   

Something about this approach just wasn't sitting right with me. And then it hit me.

Where was the voice of the employee?

Where was their power? 

Where was the genuine care for their wellbeing both in and outside of work?

It struck me that - if you show your employees that you truly VALUE them - with a genuinely helpful, engaging and fun employee well-being programme that they can tailor to their OWN needs - this would naturally reduce staff sickness and staff levels stress.  

Their commitment and engagement with the company would naturally increase because they are working for a company they know genuinely cares about their wellbeing - not just at work but also in life.

image shows a group of racially diverse employees who are putting their arms into a circle and laughing

It's about EMPOWERMENT

It's about TRUST

But most of all it's about humanity and kindness.

Members of our programme choose the content they read and watch and can save articles and videos in their own personalised member's area to watch and read later, allowing them to build up a library of their own wellbeing resources. 

Members on Tier 2 choose which workshops they want to attend and pick exactly what goes into their wellbeing gift box.  

Members also get to suggest and vote on topics, skills and themes they would like to see in future workshops - and we use that feedback to shape and form our future events.

Affordable, Accessible, Inclusive

This is the most exciting part of this whole project. We aren't just an employee wellbeing programme accessible to the lucky few. We are a well-being platform for EVERYONE, no matter your financial or social situation.

We are a social enterprise, on a mission to bring comprehensive, supportive, fun, accessible, bullshit-free and genuinely engaging wellbeing strategies into everyone's lives.  

Through our EVERYWELL project - we raise funds to subsidise memberships for NHS and key workers, as well as people on a low income, to offer our Tier 1 membership at a discounted rate.  As our project grows and funding rolls in (we hope!) we will eventually be able to offer Tier 1 membership for FREE.

Setting up Wellgood Wellbeing as a social enterprise company means that a large chunk of the profits we make goes straight back into the company to help us achieve our social mission. This model allows us to be self-sufficient, whilst making an impact on the social issues which matter to us the most.  


Why are we qualified to do this?

I am an NHS GP, I have worked in a wide range of areas, meeting patients from a range of cultural and socioeconomic backgrounds. I have experienced first-hand exactly how NOT to look after your employees - through absent or poorly thought out wellbeing programmes. 

I am completely and utterly committed to helping support, manage and prevent mental health issues. I am passionate about destigmatising mental health and. "normalising" the mental health conversation.  I am a fierce advocate for equality and I believe that everyone should have fair access to wellbeing support.

I already run my own creative business called Make and Create, which helps people use creativity as a tool to quieten the mind and soothe anxiety.  I have been running creative workshops for 3 years now with Make and Create - so I know exactly what workshops work really well both virtually and in person.  

image shows blond woman in an orange dressing making a macrame plant hangerimage shows woman with brown hair making a macrame plant hangerimage shows smiling woman with brown hair painting wooden beads

I am passionate about this new business venture and am driven by a desire for change, not profit.  

It's time for employee wellbeing programmes to start putting employees, rather than businesses, first.  And that is exactly what I am going to do.

Why do we need your support?

In order to build the all-singing, all-dancing, all the bells and whistles platform that I want Wellgood Wellbeing to be - I need to pay a team of very clever content writers, web-designers, branding experts, marketing peeps, crafting geniuses, creative workshop leaders, health education panellists and more - to actually make this dream a reality.   

Wellgood Wellbeing is a multi-layered and multi-faceted platform, which will involve quite a complex website build.  And that doesn't come cheap - so the funding will help me to fund that (as well as everything above and more) - and make this the incredible platform (that currently only really exists inside my brain!!) a reality.


What are the rewards?

Luckily for you guys - I am not just a passionate business owner - I am also a Maker and Creator - and I make a whole range of bangin' products that you will receive if you dig deep into those pockets to support our project - have a read below for more details (and if you want to read more detail about the products included in the gift boxes - visit my Make and Create website here: make and create e17

Donations of £10 - £100 or more

You guys ROCK. Thank you SO much for your kind donation.  Your name will be entered into a prize draw to win an ENORMOUS gift box, as well as receiving access to the Wellgood Wellbeing platform when it launches (see rewards listings for details on what's offered for each donation amount)

The gift box prize will include:

4 x Make and Create Neurotransmitter candles

1 x DIY essential oil blending craft kit

1 x Dip Dye Macrame wall hanging kit

1 x Essential Oil Room Diffuser from the Scent Memory Collection

1 x 'and still I rise' necklace with rose quartz crystal

2 x Marbled Jesmonite coasters

10 x Mini soaps from Myrtle and Soap

2 x You Got This pin badges

an amber glass container candle with a pink label sits next to a large pink himalayan salt crystal on a white background.4 brass necklaces sit on a marbled background - two of them are semi-circles with hand stamped lettters and two are rectangular pendants with purple and clear crystals.image shows an amber glass bottle with 4 small bottles of essential oils in a box with straw packaging.image shows 2 marbled jesmonite hexagon coasters - one pink and one white, and two jesmonite oval trays - one terrazzo and one yellow marbled.image shows an amber glass Make and Create essential oil diffuser with kraft coloured cylinder packaging on a pink marble background. The diffuser sits on a jesmonite tray with a small succulent next to it


£150 or more

Such generosity will be repaid in kind with 3 months membership to Tier 1 of the Wellgood Wellbeing programme, plus your very own Make and Create wellbeing gift box - filled with:

1 x DIY essential oil blending craft kit

1 x Marbled Jesmonite Trinket Tray

1 x Dip Dye Macrame wall hanging kit

2 x Essential Oil Soy Wax candles from the popular Neurotransmitter collection

1 x Essential Oil Room Diffuser from the Scent Memory Collection

£250 or more

Oooooh you absolute legend - £250?! Thank you SO much! Have 6 months access to our Tier 1 membership programme, plus your very own Make and Create wellbeing gift box and my eternal thanks for your generosity in helping me get this project off the ground.

£500 or more

Whaaaaaat?! 500 squid?! Ya wee dancer!!! Thank you SOOOOO much - have a 6-month membership, a bangin' gift box AND a private Make and Create virtual Jesmonite Workshop for up to 5 people.  Your donation will make such an enormous difference and I am eternally grateful to you for your kindness.

So that's it!  I hope you enjoyed reading about my passion project and that you feel you can donate to help make it a reality.  Every donation, no matter how big or small is so so appreciated.

Peace and Love

Zoe xxxx

Rewards

This project offers rewards in return for your donation.

£300 or more

6month Team/Practice Membership for up to 10 staff

Team/Practice/Department Membership for NHS and Key Workers - want to sign your whole team up to our amazing wellbeing programme? You betcha do! With this reward, your team of 10 absolute legends will each get 6 months membership when we launch. Have a team of more than 10 but less than 20? No problem! Just add £30 per extra person to your donation and we'll make sure you get membership for the whole team.

£5 or more

Random Act of Kindness

No reward from me - just the glowy feeling inside that you have pledged your hard-earned cash towards something that will genuinely make a difference to people's lives. You are AWESOME.

£10 or more

A big thank you + raffle entry for HUGE gift box.

The biggest of thank yous and my eternal gratitude to you for believing in this project. You will also be entered into a raffle to win a HUGE gift box of Make and Create goodies - including a range of soothing essential oil candles and mindful craft kits.

£30 or more

2 x Raffle entry + 1 month membership

A huge THANK YOU from me, raffle entry to win a huge gift box of Make and Create goodies and 1 month access to TIer 1 of our amazing wellbeing platform when it launches.

£50 or more

3 x Raffle entry + 2 months membership

A huge THANK YOU from me, raffle entry to win a huge gift box of Make and Create goodies, and access to Tier 1 of our incredible wellbeing platform for 2 whole months.

£100 or more

4 x Raffle entry + 3 months membership

A huge THANK YOU from me, raffle entry to win a huge gift box of Make and Create goodies, and access to our incredible wellbeing platform for 3 whole months.

£150 or more

2 of 20 claimed

Gift box of goodies + 3 month membership

3 month membership to Tier 1 of our wellbeing platform plus a gift box of wellbeing themed goodies from Make and Create and other independent creative businesses.

£250 or more

0 of 10 claimed

6 month membership + Gift Box of Goodies

6 month membership to Tier 1 of our amazing wellbeing platform, plus a huge gift box filled with Make and Create goodies.

£500 or more

1 of 5 claimed

6 month membership + Virtual Workshop + Gift Box

6 month membership to our edgy, creativity focused wellbeing platform, a Make and Create Jesmonite coaster making workshop for you and up to 5 friends, plus a gift box filled with Make and Create goodies - candles, craft kits, jewellery and more.

£500 or more

6 month Team/Practice Membership for 20 staff

Team/Practice/Department Membership for NHS and Key Workers - want to sign your whole team up to our amazing wellbeing programme? You betcha do! With this reward, your team of 20 absolute legends will each get 6 months membership when we launch. Have a team of more than 20 but less than 50? No problem! Just add £25 per extra person to your donation and we'll make sure you get a membership for the whole team.

£1,000 or more

6 month Team/Practice Membership for 50+ staff

Team/Practice/Department Membership for NHS and Key Workers - want to sign your whole team up to our amazing wellbeing programme? You betcha do! With this reward, your team of 20 absolute legends will each get 6 months membership when we launch. Have a team of more than 50? No problem! Just add £20 per extra person to your donation and we'll make sure you get a membership for the whole team.

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