Viral – creating opportunity for young creatives

by Lighthouse in Brighton, England, United Kingdom

We did it
On 3rd April 2019 we successfully raised £7,000 with 171 supporters in 28 days

Supporting 16-25 year olds from diverse backgrounds in Brighton & Hove to develop a career in the creative and digital industries.

by Lighthouse in Brighton, England, United Kingdom

Brighton & Hove is home to a thriving digital and creative sector, full of jobs and potential for the next generation. But these opportunities aren’t always accessible, or visible, to young people from all backgrounds. 

Viral aims to help change that.

We have 50% of the funding secured from Esmée Fairbairn Foundation, and are working with business sponsors and local trusts, such as Chalk Cliff Trust, to cover another 25%. 

We are asking you to help us raise the final 25%. 

Viral 2018 participants

About Viral

Viral is a project for 16-25 year olds who want to work in the creative and digital industries, but who don’t have the opportunities, facilities and connections they need. The project is for young people from diverse backgrounds, including those not in work or training.

Over six months the young people receive production training, business development, mentoring, showcasing opportunities and peer-to-peer support. The project focuses on a range of disciplines including music, film, photography and design.

At the end of 2018 we completed a successful first year of the project, and now need your help to make Viral 2019 happen for a new group of young people in the city.

“It’s given me the basics to kickstart what I want to do in life.” 

Oliver, Viral 2018 participant      

Why does Viral exist?

As public funding cuts continue across all areas of life, many support services that may have been available in the past, through local authorities and other public bodies, have decreased or disappeared, with greater demand and competition for the support that remains. As an arts organisation that receives public funding, Lighthouse has a role and responsibility to help address this gap.   

Brighton & Hove is home to a thriving digital and creative sector, full of jobs and potential for the next generation. But these opportunities aren’t always accessible, or visible, to young people from all backgrounds. 

Viral aims to help change that, by supporting participants to develop their technical and creative skills, build their confidence and improve their professional prospects.

We believe that everyone should have the opportunity to engage with culture and creativity, no matter who they are, or what advantages they’ve had.

Why we need your help

We have 50% of the funding secured from Esmée Fairbairn Foundation, and are working with business sponsors and local trusts, such as Chalk Cliff Trust, to cover another 25%. 

We are asking you to help us raise the final 25%. 

The cost per person for the six-month programme is £4000. This covers the weekly training sessions, tutor fees, production equipment, software and materials and access to a recording studio. It also includes travel costs for the young people, refreshments, the final showcase event, all outreach activities and the recruitment of participants. 

Rewards

We have a wide range of rewards for supporters of the campaign, including Love Supreme Jazz Festival tickets, merchandise signed by leading filmmakers, a limited edition print by visual artist David Blandy, advice sessions with experienced creative sector professionals, artwork by the Viral 2018 participants, and many more. Or you could borrow a genuine Hong Kong taxi for a day?

Rewards

Some of the rewards available: A Hong Kong taxi (for the day), artwork by Viral 2018 participants, a SPECTRE cap signed by Daniel Craig and exclusive A5 print by David Blandy.

How does Viral work?

The project is designed around the interests and needs of the participants. Over the course of six months the young people take part in weekly training sessions led by experienced artists and creative professionals, held in Lighthouse’s training spaces and at The Rose Hill, where they have access to a recording studio. 

The participants work with artists and professionals including the team behind The Rose Hill – Kassia Zermon (AKA Bunty), Jules Arthur and Abraham Moughrabi. Our 2018 tutors also included MOBO award-winning video director Reece Proctor, illustrator and graphic designer Eva Bowan, and photographer and musician Sam Barrett (AKA Illiterate and founder of Yogocop). The participants were also supported by Bex Fidler, a skilled creative producer with years of experience managing creative projects that work with young people.

Through the practical advice provided by the mentors, the young people are also able to learn about the day-to-day realities of life as a professional creative. 

The growing community of young creatives, mentors and businesses is hugely valuable. Past participants can return as peer-mentors, and many new collaborations emerge through the connections formed during the project. Lighthouse also holds regular Open Session events that enable even more young people to learn from the project and mentors.  

“I’ve learnt a lot about how to get a job in the creative industries from speaking to the mentors about how they manage their lives. I’ve learnt how to make money and keep afloat – whilst still fulfilling my creative needs.” 

Jules, Viral 2018 participant

Partnerships with local businesses   

A vital part of Viral is bringing the young people together with professionals and businesses in the city. As well as providing sponsorship to help make the project financially possible, our business partners run workshops and skills development sessions for the participants, covering topics such as branding, budgeting, digital marketing and data analysis. 

These partnerships enable the young people to build confidence and gain a greater understanding of how different workplaces operate, as well as offering the businesses a chance to get to know the younger generation. 

We’re continuing to work with our founding sponsors Brandwatch and Brilliant Noise, and we’re looking for other sponsors in the city’s creative and digital industries. 

“This kind of experimentation and openness is fundamentally what leads to innovation.” 

Katja Garrood, Creative Director, Brandwatch

Outreach and recruitment

During the outreach and recruitment stage we will work with local community organisations to hold taster events and workshops in locations around Brighton & Hove, where young people can learn more about Viral and how to be involved. We also work with youth workers and local organisations working with young people who make referrals to the project.

The long-term vision for Viral

Our long-term ambition for Viral is to work with a new group of young people each year, building an ever growing community of creative talent. We are currently applying to large Trusts and Foundations that provide funding over 2-3 years in order to finance this, and will continue to seek additional support from local businesses in the digital and creative sectors. 

What happens next for the participants?

At the end of the six month project the participants are encouraged to stay in touch with each other, the mentors and Lighthouse through regular informal meetups. We continue to share relevant opportunities and events with them and invite them to return for peer mentoring sessions with the next group of young people. 

About Lighthouse

Lighthouse is a Brighton-based arts charity, providing an accessible programme of training, talks, exhibitions, commissions and education initiatives.

We rely on three main sources of income to cover our annual costs. About 20% of our annual costs are covered through funding received from Arts Council England as a National Portfolio Organisation, and our building generates revenue from venue hire and office rentals. The rest of our funding is raised on a project-by-project basis from a variety of sources, including public bodies, trusts, foundations and commercial sponsors.

Rewards

This project offers rewards in return for your donation.

£35 or more

14 of 20 claimed

Viral Art Pack - early bird

A limited-edition Viral art pack of work created by the participants of Viral 2018. Includes: a pack of postcards, prints, downloadable music and a zine. This is a special early bird rate - once they're gone they're gone! + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£5 or more

Thank you!

A big thank you from everyone involved with Viral. Your name will be listed on our ‘Viral 2019 - People Who Made It Happen' webpage.

£10 or more

Thank you, thank you!

A double thank you from everyone involved with Viral. As well as listing your name on our ‘Viral 2019 - People Who Made It Happen' webpage, we’ll salute your contribution with a thank you on social media.

£15 or more

10 of 25 claimed

Meet Viral 2019

A pair of tickets to a special VIP drinks reception immediately before the final Viral 2019 showcase event, at which the participants will present the work they've produced during the project. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£20 or more

Prize Draw 1 - enter for a chance to win...

..one of the following goodies: 1) a signed prop from Alex Garland’s new production, 'Devs' 2) 'The Phantom of the Opera' poster (framed) signed by Gerard Butler 3) signed posters + DVDs of ‘Frank’, ‘Room’, ‘What Richard Did’, ‘Garage’ & ‘The Little Stranger’ by Oscar nominated director Lenny Abrahamson. + your name on our 'Viral 2019 - People Who Made It Happen' webpage

£20 or more

Prize Draw 2 - enter for a chance to win...

...one of the following goodies: 1) a 'Spectre' baseball cap signed by Daniel Craig 2) 'Annihilation' poster signed by writer/director Alex Garland 3) a half day tour to Radio 4 @ BBC Broadcasting House + pair of tickets to the live recording of a much loved radio comedy show (in London) 4) 'American Animals' poster signed by writer/director Bart Layton (5 available) + your name on our 'Viral 2019 - People Who Made It Happen' webpage

£25 or more

5 of 20 claimed

Tech Store lucky dip

As they say, one person's trash is another's treasure. Come and have a rummage and grab some goodies from Lighthouse’s tech store, which contains decades of quirky and unusual bits and bobs, including old AV and IT tech, an assortment of building materials, and cables galore! Our Tech Store lucky dip will be open 11-4pm on Friday 31 May 2019 to those who have pledged. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£30 or more

A year of Lighthouse events

1 year of free attendance to Lighthouse events - from talks to exhibitions, and much more! Includes a welcome drink at each event. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£45 or more

Viral Art Pack

A limited-edition Viral art pack of work created by the participants of Viral 2018. Includes: a pack of postcards, prints, downloadable music and a zine. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£50 or more

1 of 1 claimed

Magic User - by Daniel Locke

A beautifully illustrated fold-out map, created and signed by our friend Daniel Locke, a Brighton-based artist and graphic novelist. The map depicts an imagined land, and has an original cover drawing - a unique one-off! + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£60 or more

1 of 4 claimed

Home-recording Masterclass with Abraham Moughrabi

A 2hr home-recording masterclass with musician, engineer and producer Abraham Moughrabi, in his Brighton-based studio at The Rose Hill. Perfect for budding producers and musicians! The masterclass will be for up to four people - one person per pledge. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£60 or more

1 of 4 claimed

Vocal looping/improvisation Workshop with Bunty

A 1.5hr vocal looping/improvisation workshop with Bunty at The Rose Hill studios. Perfect for budding singers and vocalists! The workshop will be for up to four people - one person per pledge. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£100 or more

9 of 50 claimed

Exclusive limited edition print - by David Blandy

A beautiful A5 print by our longtime friend and collaborator David Blandy, a visual artist who lives in Brighton. The design is from the Anjin 1600: Edo Wonderpark series and each print will be signed by David. Not available anywhere else - a Viral crowdfunder exclusive! + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£250 or more

0 of 1 claimed

2-hour mentoring session with Elijah

A 2-hour mentoring session with Elijah - DJ, promoter, and co-founder of the Butterz music label. ONLY ONE AVAILABLE. Elijah will answer your queries about the ins and outs of working in the music business, and how to make it in the industry. Perfect for aspiring promoters, DJs, and anyone wanting to get into the music industry! + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£275 or more

1 of 1 claimed

Pair of weekend tickets to Love Supreme (5-7 July)

Spend the weekend watching top music acts in a beautiful Sussex countryside setting. The line-up at this year's Love Supreme Jazz Festival includes Ms. Lauryn Hill, Snarky Puppy and Gladys Knight, with more to be announced soon. These are standard weekend camping tickets, worth £349.80. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£350 or more

1 of 6 claimed

Use of an event space at Lighthouse

Hold an evening event in our gallery space, or a screening in our Digital Lounge. We’ll provide the staff, you provide the guests. Includes projection and sound equipment with technical support, and a bar (optional). Worth £500 + VAT. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£500 or more

1 of 3 claimed

Borrow a real Hong Kong taxi for a day

A truly one-off reward! This genuine Hong Kong taxi was used as a prop in the Strangers TV series, starring John Simm and Emilia Fox, shown on ITV last year. Cruise along Brighton’s seafront in style, or use it for a special event. 24hr loan per pledge. Maximum mileage of 100 miles, driver must have a full, clean UK driving licence and be aged over 30 with no underlying health conditions. + your name on our ‘Viral 2019 - People Who Made It Happe

£750 or more

0 of 4 claimed

Sponsor of Viral 2019 showcase event

The Viral 2019 showcase event is a major highlight, at which the participants present work they've produced during the project. You'll be able to bring guests to a VIP drinks reception before the main event, and receive our thanks and gratitude on the night and in all online/print promotional materials. We'll also produce a personalised thank you video with the participants. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£1,500 or more

0 of 4 claimed

Viral 2019 'crowdfunder sponsor'

Your support will bring us a big step closer to making Viral 2019 happen. Join our business sponsors and other funders on all print and online materials and receive tickets to a special VIP drinks reception immediately before the final Viral 2019 showcase event. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£2,000 or more

0 of 2 claimed

Private event during a Lighthouse exhibition

Entertain clients, reward your team or hold a celebratory event at Lighthouse during our Brighton Festival or Brighton Digital Festival exhibitions, for up to 25 people. An exclusive opportunity to experience the artworks and hear about the production and curatorial process from the team behind the exhibition. Includes a bar 'on the (Light)house'. + your name on our ‘Viral 2019 - People Who Made It Happen' webpage.

£4,000 or more

0 of 2 claimed

Viral Angel - fund a place for one participant

Your generous contribution represents the cost of one participant taking part in Viral. We're eternally grateful and open to how we can recognise your support. Options could include project patronage or naming a space at Lighthouse. Please e-mail ruth@lighthouse.org.uk to discuss the possibilities. + tickets to Lighthouse events and exhibition openings for a year + your name on our ‘Viral 2019 - People Who Made It Happen' webpage

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