VegPower

by The Food Foundation in 

We did it
On 11th June 2018 we successfully raised £102,215 with 274 supporters in 42 days

Our mission: to inspire children to eat more veg, and to support parents trying to get more veg into their kid's diet. Please support us.

by The Food Foundation in

New stretch target

With this extra funding we’ll able to take VegPower into more homes and to better make the case to government, supermarkets and growers


Does this scene look all too familiar?

 The truth is that 80% of kids and 95% of teens are not eating enough veg!

We know a good diet in childhood can protect our kids from ill health in later life.  A healthy diet with enough vegetables can also can help their physical and academic development, giving them a happier and healthier childhood. 

The problem is that our kids are surrounded by unhealthy food via a constant stream of advertising. In fact, 86% of parents say that their kids pester them for junk food and even more say they are worried about their children’s diet.

Our team are here to help

The Food Foundation has pulled together an amazing team of dedicated parents:

  • Anna Taylor was awarded a­­­­­n OBE for her work tackling malnutrition
  • Dan Parker has spent 20 years working in the marketing of the most popular food brands
  • Jo Ralling spent 10 years making TV shows for Jamie Oliver

Supporting us is an incredible cast of experts and advisors lead by Hugh Fearnley-Whittingstall, Jamie Oliver, Dr Rangan Chatterjee and advertising legend Sir John Hegarty.

We have pulled together the best minds in children’s health, nutrition and food education plus we have a few more celebrities to announce; some might surprise you. They are all giving their time for free for this national crisis. 

We've achieved so much already

With no budget and just a team of volunteers:

  • We ran a competition to create a poster advert for veg
  • Then we secured over 5,000 sites for our posters, including projections, graffiti walls and at Coop's check-out  across the land, thank you Coop ;)
  • It also went pretty crazy on social media with celebrities, politicians and school children all joining the fun!

Why we need your help

We need your financial support to take this to the next level. As you can see we have exciting early backing from business and celebrities.  Over the next 12 months we need to cover modest salaries, expenses and materials so we can:

  • Deliver a few more exciting campaigns to prove we can inspire kids to love veg
  • Channel this great pool of expert knowledge to empower parents
  • Use the success of that work to make the case to our contacts in government, supermarkets and the farming community to provide the funds we need to send Veg Power into every home.

For our next project, we are producing a truly epic book of Veg Power. The book will contain fun kids' activities, veg facts, tips and kid friendly veg-centered recipes ranging from snacks and sides to breakfasts and even desserts, from over 50 expert contributors.

Our thanks to you

We’ll be giving first-print exclusive copies of this book to those who donate £25 or more.  Plus, we have been given a wide range of cookbooks,  culinary and gastronomic experiences  to give out as rewards. You can even claim one of only six spaces in our book to share your favourite recipe - as long as it contains masses of tasty veg.

So please share and donate what you can and help us to power up our kids with veg power.

Follow our progress + fun, tips, recipes & news :   Twitter  |   Facebook


>>>>>>>>  UPDATE 11 May >>>>>>>>>>

A massive thank you to everybody who has donated . Thank you also to all the lovely people who have given rewards for the crowdfund, content for the book, massive shouts on social media and their time and energy to make this possible. Check out our wall of supporters.


>>>>>>>>  UPDATE 17 May >>>>>>>>>>

 Hugh, Jamie and other health campaigners have written to Jeremy Hunt asking that the government to fund the advertising and marketing of vegetables . Thousands of others have signed the letter too, please add your voice, sign Hugh's letter here:


>>>>>>>>  UPDATE 8 June >>>>>>>>>>

Our truly epic book of Veg Power brings together the UK finest chefs and top talent in developing children’s eating habits. Our book encourages families to grow vegetables, choose menus, cook and eat together. It is packed full of recipes from simple soups, snacks and veggie basics through to a few exotic mains dishes, sides and desserts for the more adventurous. For the kids it will be a fun journey into veg packed full of activities and for the parents it will be the definitive manual for getting more veg into their children. Check out the amazing list of contributors

Donate £25 or more to receive your limited first edition copy

Rewards

This project offers rewards in return for your donation.

£10 or more

Thank you!

Your name will feature on our online supporters wall. Thank you!

£25 or more

Truly epic book of Veg Power

Packed full of fun, facts, tips and recipes from 50 expert contributors, our truly epic book of Veg Power will be coming your way. What's more your name will be featured on our online supporters wall and captured in print forever in the book itself.

£25 or more

VegPower T-Shirt

If Jamie says there has to be a t-shirt, there will be a t-shirt. For £25 we'll send you a eye-popping VegPower kids t-shirt, and your name goes on our online and epic book supporter's wall.

£25 or more

Veg Power Boxers!

Is your man packing VegPower? He will in these hot boxers. Plus your name goes on our online and epic book supporter's wall - there's nothing pants about that!!!

£50 or more

Full Veg Power pack

With both the truly epic book of Veg Power and the eye-popping, veg scoffing kids t-shirt you can unleash the full power of veg. Plus your name on our supporters wall and in book. But, STOP.....there's more.....the first 15 donors to select this reward will also receive a copy of the Leon Fast Suppers cookery book (RRP £6.99).

£60 or more

8 of 25 claimed

Countryside cooking

What could go well with a truly epic Veg Power book and the eye-popping kids T-shirt?How about a copy of the Countryside Kitchen cookbook (£15.95 RRP, from: https://bit.ly/2Am5FIk) packed with 77 recipes for seasonal British produce. Plus, of course, your name on our online and in-book supporters wall.

£60 or more

2 of 10 claimed

The 4 Pillar Plan

Donate £60 today and you'll receive a copy of Dr Rangan Chatterjee's incredible framework for taking control of our health, his book The 4 Pillar Plan. You'll also receive our epic VegPower book, a kids t-shirt and you name on our supporter's wall.

£75 or more

1 of 2 claimed

Signed Grow, Cook, Nourish book

Grow, Cook, Nourish by award-winning Irish chef, food writer and co-proprietor of the Ballymaloe Cookery School, Darina Allen (worth £35). Plus Veg Power book, kids t-shirt and your name on our online and in-book supporters wall.

£75 or more

3 of 4 claimed

Borough Market kitchen merchandise

A super cool selection from the exclusive Borough Market kitchen merchandising range, beautifully illustrated by the artist James Oses (www.jamesoses.co.uk/borough-market/). Plus the truuuuuuuly epic Veg Power book, kids t-shirt and your name on our online and in-book supporters wall.

£75 or more

8 of 10 claimed

Riverford yumminess

The lovely people at Riverford have given us 10 x £50 vouchers. So please donate £75 and get a £50 voucher, and our incredibly awesome Veg Power book, kids t-shirt and, of course, your name on our supporter wall.

£90 or more

1 of 1 claimed

Meal for 2 at Poco café bar

A £50 meal voucher for 2 to feast at eco-chef Tom Hunt’s award-winning Poco café bar (London or Bristol). Plus, of course, the Veg Power book, the eye-popping kids t-shirt and your name on our online and in-book supporters wall.

£100 or more

7 of 16 claimed

Funky up your Veg

You can funk up your veg with this 3-hour Funky Up Your Veg course at Harborne Food School (in Birmingham) , worth £65, on available dates over next 12 months. Choose this option and we'll also give you the VegPower book and the kids t-shirt - your VegPower will be insane!!!! Plus your name our our online and in print supporters wall.

£125 or more

0 of 1 claimed

Down on the farm..

Want your kids to see where their greens (and purples) really come from? Our kind supporters at www.mudwallsfarm.co.uk will be only too happy to show your family (max. 4) around their fields of kale and purple sprouting broccoli on the glorious Ragley Estate (Warwickshire), followed by a tasting and delicious lunch cooked with fresh local produce at the Hillers Cafe. By arrangement during month of September + a copy of our lovely book

£200 or more

1 of 1 claimed

Gastrotour of Borough Market for two

An amazing 3 hour Gastrotour of London’s Borough Market for 2 people with passionate cook and food writer Celia Brooks (worth £75 each, subject to availability) plus a selection of items from the exclusive Borough Market kitchen merchandise, beautifully illustrated by the artist James Oses. You also receive our Veg Power book and your name on our supporters walls.

£200 or more

1 of 1 claimed

Day at Ballymaloe Cookery School

A fabulous day for 2 at Darina Allen's renowned Ballymaloe Cookery School, Co. Cork, comprising a guided tour of the extensive and inspiring organic farm and gardens, delicious lunch at the cookery school and afternoon cookery demonstration. Does not include travel, accommodation and other expenses. See more at: www.cookingisfun.ie . And, of course, our book, kids-shirt and your name on our supporters walls.

£200 or more

1 of 1 claimed

Lunch at the River Cafe

Indulge your passion for abundant fresh vegetables Italian-style with a fabulous 3 course lunch for two at the legendary River Café, Hammersmith*. You'll also receive a copy of our wonderful book and your name on our supporters' walls. *Available Mon-Sat during September, October or November 2018, drinks not included. Prior reservation essential.

£500 or more

2 of 6 claimed

Your recipe in our epic book of Veg Power!!

Always dreamed of having your own recipe published alongside recipes from some of the UK’s most recognised chefs? This is your chance! You will be one of only 6 supporters whose very own veg-centered recipe will be included in our epic book of Veg Power. What are you waiting for? (editorial terms & conditions apply). Plus 10 copies of the book to give to your friends, and your name on our supporters walls.

£2,000 or more

1 of 1 claimed

Fabulous vegetarian supper for 12

A fabulous 4-course vegetarian supper using the finest veg for 12 people, cooked by former River Cafe chef (trained at Ballymaloe & Villandry). Hosted at a spectacular Thames location with views of Tower Bridge and the London Eye (or your own home, subject to terms) with professional live music accompaniment. A selection of cocktails, champagne and wine included. Plus a copy of our Veg Power book for you & your guests. More info available.

£2,000 or more

0 of 1 claimed

Fabulous vegetarian supper for 12

A fabulous 4-course vegetarian supper using the finest veg for 12 people, cooked by former River Cafe chef (trained at Ballymaloe & Villandry). Hosted at a spectacular Thames location with views of Tower Bridge and the London Eye (or your own home, subject to terms) with professional live music accompaniment. A selection of cocktails, champagne and wine included. Plus a copy of our Veg Power book for you & your guests. More info available.


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