The RED Project - Liverpool fans' photos & stories

by Emma Case in Mossley Hill, England, United Kingdom

We did it
On 8th April 2020 we successfully raised £9,005 with 239 supporters in 36 days

Help us to turn a vintage caravan into a touring, pop-up exhibition space, collecting & sharing Liverpool FC fans' photos & stories.

by Emma Case in Mossley Hill, England, United Kingdom

** Coronavirus Update**

Due to the Coronavirus, Crowdfunder have kindly allowed us to switch our funding from 'all or nothing' so that we now get to keep what we raise.

We are currently working behind the scenes to adapt RED in the immediate, to offer lots of engaging photos and stories to enjoy from the comfort of your own home.  We are working on plans to continue to collect photos, conduct fan interviews via videocalls and to share them with fans in different ways, such as a podcast and via youtube videos.

For fans that don't have internet access, or older fans who live in residential settings, we're also going to produce a RED NEWSPAPER filled with fan's photos and stories.

Our Crowdfunder will remain open for pledges until 8th April 2020. If you can spare £5, we would be ever so grateful for your pledge.  We have some fees to cover out of the money we raise, so we would love to keep working towards our original goal.

We are still 100% committed (now, more than ever) to bring RED and all it's gloriously warm and fuzzy memories to our fan community.  The caravan may have to stay pitched for a wee bit longer but we are determined to adapt things right now to try and spread some much needed joy.

We hope everyone is staying safe, but also staying connected (when needed) via technology as our mental health is just as important as our physical...

Much love

Emma  xxxxx

#YNWA







The RED Project is a community archive of Liverpool football fans' personal photos and stories.  Collected alongside the fans, the archive is then shared in creative and engaging ways through exhibitions, podcasts, books and events.


Football may be the thread, but this project is about PEOPLE.  We want to create a living, breathing archive. To offer opportunities for all ages, to come together and connect, to reminisce, to socialise, create and to share their stories.  To do this.. we want to take the archive TO the fans.

We're launching this Crowdfunder to renovate a vintage caravan and turn it into The RED Caravan!  As a mobile exhibition space we will tour Merseyside sharing the wonderful archive of fans' personal photos and stories and collect many more along the way!

Our Crowdfunder target is £23,000 and we're going all or nothing! (which means if we don't reach our target, we get ZERO!). The funds will cover the caravan renovation and to get the tour off the ground... BUT we also have a STRETCH TARGET of £40,000!!  This will enable us to fund a more extensive tour reaching more people, be able to turn the work into two exhibitions AND establish and run our 'Down memory Lane' sessions, where we take the archive to Dementia groups across the city. 

To be able to reach our target we REALLY need your help! Take a read of the full campaign below, check out our rewards and PLEASE share this page with as many people as you can!!


Hi, my name is Emma Case.  I'm a Professional Photographer, founder of The RED Project.. and my Dad, Jimmy Case played for Liverpool Football Club from 1975 to 1981.

For the past three years I have been collecting Liverpool supporter's (often unseen) personal photos, building up an archive of the most wonderful and deeply loyal, 'every day' support...

..and I have been sent the most INCREDIBLE photos, but more than that, they have been accompanied by the most honest, heartfelt and beautiful stories that to me, show what this game (and life!) is really all about.

The archive continues to grow daily and I have taken the stories further by interviewing fans in their homes and recording their memories as an audio archive.  Not so much about the club’s history or the player’s accolades, but more the social and cultural history that wrapped itself around the game, the soul of the support and the deep sense of family and community.  I feel this deserves every bit of the glory too.

"From match 1 to match 1000 took me 47 years and 343 days" - Christopher Wood



THE RED CARAVAN

We have a caravan!  A 1969 Sprite Ariel vintage caravan that will be transformed into our mobile exhibition and archive hub! But as you can see there's definitely one problem that needs fixing asap! It's currently BLUE!!


Part pop-up exhibition, part interview booth, its main function will be a drop-in space for fans to join us and share their photos and stories over a cuppa. There will be a digital scanner on board so we can archive their images while they wait, as well as audio recording equipment to capture those all important anecdotes and European travel stories.

We’ll also be displaying photos from the RED archive, along with audio interviews both inside and outside the caravan so there will be plenty of things to enjoy.

Heading to match days, community centres, art galleries, libraries and at events all across the city and beyond, we'll be inviting fans of all ages to get involved with a whole host of activities as we go..


Not local to Liverpool?

The archive of photos and audio interviews will continue to grow on the website, along with posting on social media and in the RED Facebook group. We'll also be creating books from the archive that will be available worldwide. 

But wherever you are in the world, if you have a local Supporter's Club.. we can always chat about bringing a pop-up exhibition to you!

 


We want RED, with your help to become a significant lasting legacy of the fan's experience and for it to be shared in a variety of creative ways with as many people as possible. 

Crowdfunding means you are a part of making RED happen! It's a team effort (and just as Shankly said.. everyone should get a share of the rewards!).  

How you can support RED...

  • Pledge for a great reward!
    Take a look at our wonderful rewards down the right hand side of this page and pledge!! We have everything from tote bags and fine art prints to experiences such as a tour of Anfield or Breakfast with Jimmy Case.. :) We also have the chance to win an LFC signed shirt from this season!
    Don't like football??  Don't worry! We have some rewards for you too!!

  • Make some noise!
    Sharing this Crowdfunder REALLY, REALLY helps!! Each time you share our campaign page on social media, we've been told it's worth £10 to the cause!


We believe in this project SO much and have already seen the incredible impact and how much it means to so many people.. we are going to do everything we can to reach the target!

Choose one of four fine art prints from my 'Anfield' series...


NON-FOOTBALL

We understand that some people will want to support the project but might want the option of a NON-FOOTBALL reward.  So, we have a selection of beautiful fine art prints to choose from...




The money raised is to fund the renovation of the Caravan and to take it into the community across Liverpool so that we can continue to build the archive and engage as many fans as possible.

Reaching our TARGET would enable us to fund..
Full renovation of the Caravan
Caravan Storage
Insurance
Scanning and audio recording equipment
Pop-up exhibition costs - printing and displays
Tour costs - coordinate a short Summer tour
Marketing - Flyers, posters

Reaching our STRETCH TARGET we would be able to fund...
An extensive Caravan tour, collecting more photos and stories and reaching more people.
Professional support archiving the collected photos and oral interviews
Volunteer recruitment and training
Two new exhibitions shared locally ('Melwood' and 'The Bus Parade')
Establish and run our 'Down Memory Lane' sessions, taking the RED archive to Dementia groups and Residential homes across Merseyside

 


The best thing about RED is that IF we manage to raise more and reach our stretch target.. there are other parts of the project that will really benefit! Here's a bit more info on what we have planned..

One of our main aims is to utilise the archive in as many ways as possible. We recently ran a pilot 'football memories' session for a local Dementia group showing photos from the RED archive and sharing memories and songs. It was such an incredible afternoon and we would love to make these sessions available to more groups across the whole of Liverpool.

Liverpool's famous training ground, Melwood will be closing it's doors for the last time this Summer (2020) before moving to a brand new training facility in Kirkby.
We want to celebrate how the fans experienced Melwood with a local exhibition sharing fan's personal photos of in and around the training ground.

So every penny past our target will be able to go towards making these parts of RED possible too!

Want to write an article about RED? Download our press kit here:  (our Press kit is for everyone! It includes lots of lovely images and social media graphics that you are free to use to promote our campaign!) 

Press Kit        

Instagram

Facebook

Twitter

The RED Project website: www.redportraits.com


RED has grown in ways that I never could have imagined and the support has been absolutely incredible. The city of Liverpool and the family of Liverpool football club is my home and I’m just so happy to be surrounding myself with such a huge part of my history.. a part, that with your help will be preserved for many years to come for everyone to enjoy.

To every single person who believes in this project and has pledged.. I literally cannot thank you enough.

Emma xxx
#YNWA

We'd like to give a HUGE thank you to Carl Davies for kindly gifting us his time and skills to create our wonderful Crowdfunder video. Also, a big thanks to all who featured in the video too.  We love it so much!

Rewards

This project offers rewards in return for your donation.

£5 or more

Prize draw to WIN a family LFC Stadium Tour

One entry into a prize draw to win a family LFC Stadium Tour for two adults and two children. Voucher is valid until 17/06/2021.

£10 or more

THANK YOU!

A big THANK YOU for contributing to The RED Project! Your support means such a lot!

£12 or more

RED POSTCARD

A POSTCARD featuring an image from RED's Anfield series.

£15 or more

MADRID ZINE + POSTCARD

The zine shares a collection of images taken by fans on disposable cameras, documenting the champions league final in Madrid. The images were part of an exhibition at Hotel TIA in August 2019.

£20 or more

RED TOTE BAG!

Emma's favourite reward! Choose between two designs, 'YNWA' or 'Liverpool was made for me'.

£25 or more

5x7 'ANFIELD' FINE ART PRINT

A 5x7 'ANFIELD' FINE ART PRINT Choose from images 1 to 4 in the project description (you will be asked for your print choice when you pledge). Plus your name on our THANK YOU page on the website.

£25 or more

5x7 NON-FOOTBALL FINE ART PRINT

A 5x7 NON-FOOTBALL FINE ART PRINT. Choose from images 1 to 4 in the project description (you will be asked for your print choice when you pledge). Plus your name on our THANK YOU page on the website.

£25 or more

RED T-SHIRT

RED TSHIRT. Choose between two designs, 'YNWA' or 'Liverpool was made for me'. (You will be asked for your Tshirt choice and size when you pledge). Plus your name on our THANK YOU page on the website.

£30 or more

MADRID ZINE, POSTCARD + PRIZE DRAW

To win a signed LFC shirt. Plus your name on our THANK YOU page on the website.

£40 or more

CARAVAN WALL OF FAME

Have your name come on tour with us! Your name will be permanently added to our Caravan's Wall of Fame! You will also be entered into a PRIZE DRAW to win an LFC signed shirt and receive an invite to the LAUNCH PARTY.

£50 or more

8x10 'ANFIELD' FINE ART PRINT

An 8x10 'ANFIELD' FINE ART PRINT chosen from images 1 to 4 in the project description (you will be asked for your print choice when you pledge). Plus your name on our THANK YOU page on the website. + one entry into a PRIZE DRAW to win a signed LFC shirt.

£50 or more

8x10 NON-FOOTBALL FINE ART PRINT

An 8x10 NON-FOOTBALL FINE ART PRINT chosen from images 1 to 4 in the project description (you will be asked for your print choice when you pledge). Plus your name on our THANK YOU page on the website.

£65 or more

7 of 15 claimed

BREAKFAST WITH JIMMY CASE

Meet and greet at Homebaked. Date TBC. Plus entry into a PRIZE DRAW to win a signed LFC shirt.

£100 or more

MERCH BUNDLE

Includes a POSTCARD, MADRID ZINE, TOTE BAG and TSHIRT.* Entry into a PRIZE DRAW to win an LFC signed shirt, Invite to the LAUNCH PARTY. *All merch bundle choices (eg design and size) will be asked for at the end of the Crowdfunder campaign.

£250 or more

3 of 5 claimed

REWARDS BUNDLE

Includes MERCH BUNDLE - POSTCARD, MADRID Zine, TOTE BAG and TSHIRT,* An 8x10 FINE ART PRINT, BREAKFAST WITH JIMMY, Entry into a PRIZE DRAW to win an LFC signed shirt, Invite to the LAUNCH PARTY. *All merch bundle and print choices (eg design and size) will be asked for at the end of the Crowdfunder campaign.

£1,000 or more

THE KOP SPONSORSHIP PACKAGE

Your logo on the support page of our website, a shout out on social media to say thanks and a certificate of support for your wall to inspire others! We'll also give you and your business 5 tickets to the launch event.

£2,000 or more

YNWA SPONSORSHIP PACKAGE

A large logo spot on the support page of our website, a shout out on social media to say thank you, a certificate of support for your wall and a 8x12 framed print from RED's Anfield series! We'll also give you and your business 10 tickets to the launch event.

£5,000 or more

PAISLEY SPONSORSHIP PACKAGE

Everything you would get with our YNWA sponsorship package plus you'll also have the choice to put your name to one of RED's projects. Whether that's one of our photography exhibitions or our Down Memory Lane sessions, your logo will be on all marketing material.

£10,000 or more

SHANKLY SPONSORSHIP PACKAGE

SPONSOR THE CARAVAN!!! This is the BIG ONE!! You get everything you would get with our YNWA sponsorship package but you also get your logo added, not only onto the caravan itself but also with all accompanying marketing for the full caravan tour!!

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