WHO WE ARE
The Rooftop News CIC is an online publication which shines a light on positive stories which tend to be neglected by the mainstream media. We try to post stories of achievements by individuals and smaller charities who don't have access to professional PR support.
Our mission is to publish the stories that go untold by larger media providers, and highlight the achievements of smaller charities in the UK. We also cover the inspiring stories of individuals. The current mental health crisis that has been caused by the pandemic means that the public is crying out for reassuring positive news, amongst the barrage of negativity that has constituted the news cycle for the past eighteen months.
We believe that the negative effects that the pandemic has had upon the general public's mental health have been deep and damaging. Statistics released by mental health charity Mind in June 2020 revealed that 60% of British adults and 68% of British young people say that their mental health got worse during lockdown. Participants in the same study also shared tips on conserving good mental wellbeing, one of the most popular being to minimise one's consumption of news on a daily basis. Clearly, there can be a link drawn between consuming news frequently and experiencing increased anxiety and depression amongst other mental health issues, a theory backed up by another 2021 study by the Journal of Public Health. This is a huge problem, which must be dealt with through increased focus on positive news stories.
Our solution to the issue of the increased correlation between poor mental health and news consumption is our site, The Rooftop News CIC, which publishes positive news every day, with a particular focus on the achievements of smaller charities and individuals who have had their stories overlooked by bigger news providers. We believe that more independent news outlets like ours who are dedicated to circulating positive stories will gradually lessen the damaging effects that an overwhelmingly negative news media has had on public wellbeing. By growing our reach, we can provide a much more varied news climate.
Since its inception in 2018, The Rooftop has grown to have over 500,000 content views weekly across our site and social channels, helping connect countless charities and individuals with the public. We transformed The Rooftop into a Community Interest Company in 2020. We have built a podcast with monthly episodes featuring guests whose stories have been published on the site, and also launched Rooftop TV during the first lockdown last year, highlighting good news during a difficult time for all, and amassing thousands of views. In 2021, The Rooftop hired its first employee as part of the government's Kickstart scheme.
The Rooftop News CIC was founded by members of Campaign Collective, a social enterprise providing affordable communications advice to charities and other public service organisations. All contributors have 10 years experience in communications, and founded The Rooftop after years of working with small organisations who had hugely positive and impressive achievements that received little to no coverage in the press.
TO SUM IT UP...
Donors should support this campaign because of the clear need for more positive news from independent sources in the media. You should support if you care about small charities and individuals with inspiring achievements being celebrated more widely.
The funds raised will support our independent community interest company, which will not be able to achieve these goals without this money. No donation is too small. We at The Rooftop are so grateful for your continuing support.