The British Flower Book

by Claire Brown in Surrey

The British Flower Book
We did it
On 11th December 2017 we successfully raised £8,260 with 162 supporters in 28 days

To print and promote a full colour handbook for florists and flower arrangers about all the wonderful flowers that are grown in the UK

by Claire Brown in Surrey

New stretch target

We want to raise awareness about where British Flower Growers are in the UK, and enable florists to know where their local suppliers are. Our Stretch target funds will be used for more promotion for both the book and our community which is linking florists and growers all over the country.

The British Flowers Book has been written as a guide to the flowers and foliage stems available in their natural seasons to florists in the UK

The British Flower growing industry has been in decline, since the 1960's with Dutch imports taking the lion share of the market. Taking a fresh new approach to growing, there are now artisan flower farmers throughout the UK who work with our climate and seasons to grow naturally and not on a supermarket scale. This book aims to inspire florists and floristry students by setting out the wonderful range available through networks of growers throughout the country. It will give them the tools and knowledge to make the best use of the wide array of amazing blooms that the flower fields of the UK are able to grow at the appropriate time of the year.


The stunning photography by Emma Davies shows flowers in season and close ups of the cut flowers. It also has inspiring photoshoots for each month of the year showing various styles using British Flowers.


I've talked to numerous florists during this project to find out what they want. The book project was originally inspired by Vanessa Birley's constant questioning about when each flower was going to be available, and those fateful words "you should write a book!" 

I'm setting out to answer the main questions "When in the year is each flower available?" " Can I use it for this type of project?" and "Where do I get it from?"

I've had help from a lot of people. As a grower, my first thanks go to the Flowers from the Farm network of growers all over the country, who have helped and supported me as I've learned and grown. There's  also a whole team of florists who've donated their time, skills and expertise to create the showpieces in this book. Our photoshoots have been compared to cooking programmes. You're not sure what ingredients are going to turn up, but then you get to play with them to create a masterpiece.


The reason I'm crowdfunding this project is that we don't fit into any traditional publishing markets. 

 It's a full colour book with lots of photos, but I don't want this volume to sit on a coffee table. I want it to be out in use on the workbench.  

It's aimed at florists and floral students, and those that want to know more about British Flowers. However That market probably doesn't include international appeal. (I'd love it, if it did.) 

There are lots of ideas & inspiration about how to use the flowers but our main sections are about the flowers themselves, when they are in season and how they should be used when cut.

It's not even an A-Z book, everything is based on colour themes and months of the year,  after all if you have an event to flower, you'll know the date, so it makes sense to find out what's likely to be available then.


As a team we have expertise in growing, photographing and using flowers, but we need crowdfunding monies for professional editing, layout and organisation of printing and publishing. 


This project offers rewards in return for your donation.

£5 or more

£5 Reward

A thank you on Social media for supporting our publishing, and an email to let you know as soon as the book is available to buy

£20 or more

9 of 75 claimed

£20 Reward

A thank you on Social media, and an invitation to an evening soiree at a flower field in late June. Including a chance to wander, with a glass of something in your hand, enjoy the seasonal blooms, learn about the flowers growing and have a floristry demonstration. 3 Different locations available, Surrey, Cheshire and the Scottish borders.

£25 or more

£25 Reward

A Copy of the book (at retail price) posted to you (free) before it is available on general release. With a thank you on Social media for supporting us.

£25 or more

19 of 30 claimed

£25 Reward

Exclusive access to Claire's field for an afternoon of Photography. June is always fabulous on Claire's hill and this is a truly unique opportunity to shoot the field in full bloom - you usually have to be there before Dawn to catch the flowers before Claire picks them. Emma Davies will be on hand for Photography advice, and Claire to answer your growing questions. Saturday June 16th 2-5pm

£30 or more

1 of 10 claimed

£30 Reward

A bouquet of fresh seasonal flowers delivered to your door (local to our Surrey flower farm)

£75 or more

3 of 15 claimed

£75 Reward

A copy of the book and a half day session at a Surrey flower farm including light lunch a floristry demonstration, and a chance to pick a bucket of flowers to take home.

£1,000 or more

1 of 2 claimed

£1,000 Reward

A full day out for a group of 12 of you at a Surrey Flower farm. You'll get a morning introduction to cutting flowers, and an inspiring floristry demo. Then there will be a full lunch, hopefully taken picnic style with views over the Surrey hills. Then an afternoon of creation as you make 2 different floristry pieces of your choice. Ideal for a group of floristry friends, or as a Work outing for a group of floral creatives.

£50 or more

51 of 50 claimed

£50 Reward

A copy of the book posted to you, Plus a mention on our supporters page in the book (name and business name) and a shoutout on Social media.

£150 or more

1 of 1 claimed

£150 Reward

An Instagram workshop for florists, and a Pizza by the fire, in Jennifer Pinder's 16th Century home (wonderful backdrops) in Kent on 6th February 2018

£450 or more

2 of 1 claimed

£450 Reward

A one to one floristry day with the fantastic Fiona from Firenza Florals. You'll be using seasonal flowers and foliage from Yorkshire growers, on a creative day designed around you and what you want to learn. Locally sourced and prepared lunch with wine, morning and afternoon refreshments are included, as well as all tools, vessels and flowers. You will of course be able to take your flowers with you at the end of the day.

£450 or more

1 of 1 claimed

£450 Reward

Made to Measure One to one Floristry workshop with Linsey Kitchin of the White Horse Flower Company. Using locally grown flowers you'll polish up your skills on the fine art of bridal bouquet, or your focus on your choice of technique.

£650 or more

1 of 1 claimed

£650 Reward

Bespoke Floristry day for you and a friend/colleague with Sarah Statham of Simply by Arrangement (one to 2) Including home cooked lunch.

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