The Bridge is a non-profit organisation bringing hope to men and women recovering from drug and alcohol addictions, while also being able to serve the needs of those exiting prostitution. On top of offering support, they then want to help these individuals thrive in their local community.
We caught up with Ben Kyte, project owner of The Bridge, Birmingham, to talk about their crowdfunding success.
We had been running a supporter appeal and were looking for ways to maximise the donations that people were putting into the project. One of our supporters got in contact and highlighted that Birmingham City Council were running a match-fund scheme with Crowdfunder.co.uk. We filled out a tentative enquiry form and Dawn Bebe, Co-founder and Director at Crowdfunder, got in touch with us. The rest is history…
Raising the funds with Crowdfunder has meant that we can continue to provide a recovery programme for the 18 men and women who are living at the project and are battling drug and alcohol addiction. It has also meant that we can build for the future, expanding our support to those who have recently moved on into their own accommodation.
The Bridge receives income from a combination of rent, service charge and fundraising. The majority of our fundraising income comes from grant-making trusts and community support. Each year, we’ve tended to run one major community-focused fundraising campaign (often a large sponsored event). This year, we focused our community fundraising around the crowdfunding campaign.
We will use the money to provide a recovery programme for our residents. This includes providing drug test clinics, recovery groups and one-to-one key working sessions. In addition, we will be piloting a 12-week support programme for men and women who have recently moved on into their own accommodation.
We received £5,000 from Birmingham City Council. We had a few teething issues with the grant application process, technically and in terms of waiting for an outcome, but the online forms made the process a lot smoother than it would have otherwise been.
Plan. Planning is key. We spent 6 weeks planning the campaign, priming people and scheduling content before we launched. Without spending that time planning beforehand, we wouldn’t have succeeded.
Team. Like any fundraising campaign, there are ups and downs along the way. It’s important to have people in your corner who can support you whatever is happening.
Ask. Crowdfunder employ some incredibly helpful, supportive and talented individuals who are on hand to help you make your campaign a success. I scheduled a conversation with our crowdfunding coach, Sami ‘Superstar’ Mauger, most weeks. She never made me feel like I was asking a silly question, so ask!
Hang in there. It’s a bumpy ride, but hang in there. What you learn and what you gain in marketing and publicity is priceless. It takes a lot of patience (which I’m still learning), but it’s worth the hard knocks along the way.
• Want to know more about The Bridge? Visit their Crowdfunder project page here.
Do you have an idea or early stage enterprise to create jobs for ex-offenders or people in recovery? We have £100,000 to support charities and social enterprises that prioritise creating jobs for ex-offenders and people in recovery, two groups mainstream employers are least likely to hire. Find out more here.