Hi, my name is Charlotte Williams and I’m the founder of SevenSix Agency.
I hope you are all safe and well, and I want to thank you for taking a moment to click on my Crowdfunder.
The lack of representation in marketing and advertising is an age-old problem.
Straight out of university, I worked in an industry where I was faced with daily frustrations.
As a woman who has worked on both sides of the fence for over a decade, as an influencer and leading marketing for brands, I’ve seen firsthand the growing tide towards brands wanting to be a part of conversations and change around racial equality but to me, there was always a lack. A sense that these efforts were purely surface level and much deeper, concerted and strategic thinking needed to be had, and this needed to be led by those the industries aim to support, thus SevenSix Agency was born.
Diversity.. equality.. these are all words on company agendas now, but policies and strategies are formed at the top.
Over 95% of chief executives, managing directors and chairpeople in the UK are white men. I don’t expect people to be shocked by this statistic but hopefully, recognise that it’s a problem and explains a lot about how we’re marketed to and why more than four in 10 black people feel ads do not recognise their culture.
SevenSix Agency is about fighting the tide and sparking change.
Today, I am extremely proud to say, I lead a team of immensely talented women of colour and we are working with some incredible brands that want to champion and drive forward our mission for representation in advertising.
This goes beyond surface-level company targets and digs deep into their core values, team structure and marketing strategy.
Our core focus as an agency is diversity first social media and influencer marketing, specialising in social media strategy and diversity consultancy.
I’m thrilled to say that the business is not even in its second year and we’ve already grown so fast! Exciting opportunities are hitting our inbox every day. But to fulfil even half this, we need all the help we can get!
If you or someone in your network feels passionate about helping us please support our crowdfund today. Even the smallest donation makes a world of difference.
Our 25k target, will all be allocated towards growing our team, affording longer hours some of our exiting part-time team members. This will give us the bandwidth to take on larger projects that will have a greater impact.
Thank you for taking the time to visit our page and if you’d like to hear more about SevenSix Agency and our grand plans, feel free to contact me via my email.