The Cause is a 100% independent DIY dance music space for London that has helped raise over £100K for charity since opening in April 2018, yet forced to suddenly close due to Covid-19.
Due to the pandemic, we are under intense financial pressure to survive and adapt our operation. Whilst we aim to open as soon as possible, we aren't confident in resuming usual service until much, much later in the year, with many unknown obstacles to come.
Sadly, without your help, we are at risk of being insolvent and need YOUR help to ensure we strike back!
'THE CAUSE IS THE COMMUNITY-DRIVEN NIGHTCLUB LONDON NEEDS RIGHT NOW' - DJ Mag, Oct 2018
Aside from an initial Crowdfunder (just over £4K was received), it was a labour of love, built on personal savings, an unrivalled commitment to a proper underground venue and an unrelenting network of oddball friends driven to success.
Initially intended as a 200 capacity club, within 12 months it was regularly throwing 16 hour indoor & outdoor parties across six rooms. The likes of Jamie xx, Four Tet, Derrick May, Gerd Janson, Apollonia, Ellen Allien. Nicolas Lutz, Saoirse & Shanti Celeste all played alongside homegrown talent, often in aid of charity.
Our fundraising efforts appeared on prime-time ITV News, The Independent, NME, LadBible, Mixmag and much more, whilst earning us an award for ‘Innovation & Excellence’ at DJ Mag’s Best of British Awards this year.
This summer, we we're about to step things up a level with both a brand new room doubling the size of our club for bigger shows as well as open a separate summer club in a second building we accidentally took on (read how HERE). This has left us with large losses and minimal financial resources to continue.
Sadly our entire industry has stopped dead due to Covid-19, leaving us with ongoing bills and an empty club.
WE NEED YOUR HELP TO OPERATE IN A POST-PANDEMIC WORLD
We are positive that this pandemic can be overcome. By hook or by crook we will dance again but we need YOUR help.
We're aiming to raise £20K to pay our overheads, accruing debts and staff to help set up new initiatives, staying active and adapt for all eventualities of re-opening.
We are expecting a long climb back to operating at full capacity, with increased safety measures, capacity restrictions, market changes and many curve-balls thrown at us, ultimately at a huge financial cost.
EVERY CLOUD HAS A SILVER-LINING
As you are probably aware, our current home has always been intended for demolition and redevelopment. However, this pandemic is affecting all industries and we’ve already received notification from we can stay in our current building well into 2021 and we’re anticipating even longer still.
HELP US BY DONATING & PURCHASING REWARDS
Even small amounts add up, so whatever you can afford will help us strike back!
If you have appreciated our impact on London nightlife, a donation would be very welcome, but a purchase of any of the rewards will really help our cash-flow too, with many to be redeemed as soon as we open.
DONATE REWARDS FOR OUR CROWD-FUNDER
The likes of internationally renowned artist Wolfgang Tillmans, The London DJ School & more have kindly reached out to offer rewards already.
If you care about our future and would like to offer anything of value that we can add to our reward list too, then please get in touch and email email@example.com
FUND-RAISE FOR US
We are welcoming sub-fundraisers from promoters, party people and anyone else to help multiply and accelerate our fundraising. Anything we can do to facilitate them we will help wherever we can.
Please email firstname.lastname@example.org if interested.
SHARE & SPREAD THE WORD
Please help our cause travel further. It's a team effort!