SAVE AFFINITY!

by Affinity Brew Co. in London, England, United Kingdom

We did it
On 8th March 2021 we successfully raised £26,665 ( + est. £3410.00 Gift Aid ) with 286 supporters in 28 days

We need to work to secure the future of our business by opening a 2nd shop as soon as possible. And we need your help to make this happen...

by Affinity Brew Co. in London, England, United Kingdom

New stretch target

Because our killer "draught beer at home" model has been such a hit in Crystal Palace, we see no reason why it can't be replicated elsewhere - particularly with the unique conditions and opportunities of the summer of '21 just around the corner - and so we're keen to open several shops in different communities based around the same headline concept. 

We hope that we've been a positive for Crystal Palace during a horrible year, and we'd love the chance to spread the word of great beer, great dispense and great service, far and wide.


  • Hello world! We're Affinity and we need your help.


Our story

We started life in a shipping container in a Tottenham nightclub carpark in 2016. We like to concentrate on big flavours but always with an eye on balance and drinkability. We've never had big financial backing, but that's taught us to value the important things; making the best beer we possibly can, building relationships across the industry and trying to do the right thing.

In Autumn 2017 we moved to Bermondsey, and had a magical couple of summers in the heart of London beer. Things were going fantastically, and we planned to expand in October 2020, into a brand new second space in a different city. This may still happen someday! However...

2020

Last year turned out to be a very difficult year for us, as of course it was for people and businesses all over the world. We went from planning our big new opening, to trying to work out how we could cobble enough money together to pay the rent in our existing space. We needed to think quickly.

1612717582_img_20210207_170350.jpg

Having reluctantly moved out of our brewery/taproom site in Bermondsey, we have diversified, partnered up on a brewpub - The Grosvenor Arms - in Brixton, and opened an immediately successful retail shop in Crystal Palace. 

1612717624_img_20210207_170250.jpg

Our Immediate Plan

Due to the uncertainty around pub openings though, and the associated and continual loss of revenue, we have to open a second shop almost immediately in order to survive as a business. Shops such as ours seem to be thriving whilst so many in our industry sadly struggle, and it seems like a no-brainer to double down on this approach.

We're confident of the new shop's ability to thrive in this new world in which we find ourselves, and its sustainable nature aiding returning the business back into the healthy position it was; it's just that we don't have the luxury of unlimited reserves of cash and urgently need some help getting it up and running. 

1612717697_img_20210207_170315.jpg

What We Do

Our combination of outstanding beer, personal, friendly service, an eye for detail and a nerdy obsession with technology will always be a winner, and we're confident of replicating our shop's success wherever we open. We've earmarked several sites in great areas that we think would be beneficial to ourselves and the local communities, and the new shop will crucially create much-needed jobs during a horrible time for the retail and hospitality industries.

To Sum Up...

We've always stayed away from crowdfunding before, thinking that we'd save it until we truly needed it; we'd rather pay for our ventures with our own money, not yours. Now, though, it's sink or swim. Affinity has been in operation for close to five years, and we're not ready to let it go just yet. 

Your help would mean the world to us. 

Thanks so much for reading, and please stay safe and well. X

*** PLEASE NOTE: All rewards will be available for collection or delivery from the end of April onwards. All backers will be contacted individually when we know exact dates. This gives us time to claim your generous funding and put the different reward items into production. Thank you! ***


We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.

Rewards

This project offers rewards in return for your donation.

£10 or more

£10 DONATION

A simple and hugely appreciated donation to help us weather the storm of the coming months and get our second shop open. Undying gratitude and hugs, when we're allowed to, will come your way.

£20 or more

72 of 500 claimed

THE DONOR T-SHIRT

Pledge £20 today and we'll reward you with a beautiful, exclusively designed one-off T-shirt by Tida Bradshaw.

£30 or more

24 of 100 claimed

THE £30 PACK

Pledge £30 today and we'll reward you with a filled (with a beer of your choice), 1.7L branded glass growler from our shop in Crystal Palace.

£50 or more

38 of 100 claimed

THE £50 PACK

Pledge £50 today and we'll reward you with a filled (with a beer of your choice) 1.7L branded glass growler, an exclusive donor-only T-shirt designed by Tida Bradshaw, and a one-off bottle of hot sauce created by our very own Steve Grae.

£100 or more

4 of 20 claimed

THE "WE ARE AFFINITY" BOXSET

A very limited, numbered box of treats, created by the 4 people who make Affinity. None of these products will be available again. Tida Bradshaw, designer: A one-off giclee print. Signed, framed and unique. Stirling Mitchell, head of brewing: A one-off wax-dipped 750ml bottle of mixed-ferm beer. Steve Grae, co-founder: A set of three single expression hot sauces. Ben Duckworth, co-founder: A box of fudgy chocolate Lamington brownies.

£150 or more

12 of 30 claimed

THE BREWPUB NIGHT OUT

A very special evening of hospitality for two at our brewpub, The Grosvenor Arms. We'll start you off with a brewery tour and a flavour of our range, hosted by head brewer Stirling Mitchell. Then it'll be time to dine on some of the finest stonebaked pizzas in London, we'll throw in some more beers and might even let you challenge us to a game of pool on the in-house table. And we'll give you an exclusive gift to take home. A night to remember!

£200 or more

15 of 50 claimed

THE MONTHLY DROP

Pay upfront for a whole 12 months' worth of beautiful, fresh Affinity beer! Every month you'll receive a six-pack of our latest canned release, either delivered to your door or for collection from one of our shops. As one of our treasured backers, you'll also get an exclusive birthday bonus and a Christmas special into the bargain. This reward saves you nearly 50% on our retail prices!

£250 or more

4 of 10 claimed

THE BREWER EXPERIENCE

One for the beer nerds! Together with a filled growler, a T-shirt and a bottle of hot sauce, we'll also invite you along to a planning meeting to help design one of our special seasonal beers. From there, you'll receive regular updates on the beer, be featured on the label and be the first to receive both canned and draught versions (as well as a framed label) of the beer you helped design.

£300 or more

2 of 20 claimed

THE PARTY PACK

For when it's ok to get together again. Hug your friends, share stories and drink the freshest beer on tap at your leisure; we want to give you something to look forward to. Hire our Lindr portable dispense equipment together with 2 kegs (60 litres/over 100 pints) of a beer of your choice. We'll show you how to use it - all that's left is for you to pour and enjoy. Draught beer, controlled by you!

£300 or more

0 of 15 claimed

THE HOMEBREWING WORKSHOP (AND KIT)

Hosted by expert homebrewers Stirling and Steve, this is the perfect introduction to this hugely rewarding world. We’ll invite you along to the brewpub (this can be done virtually if you’d prefer), and in small groups you’ll be taken through the process of creating your own delicious beer. You’ll then receive your own bespoke, compact all-grain stainless steel homebrewing kit to take home together with ongoing support from our expert team.

£500 or more

0 of 10 claimed

THE OFFICE DROP

We've all missed having a beer with our work colleagues over the past year, so here's a reward for better times: A monthly delivery of super-fresh minikegs to your workplace. Each month you'll choose 3 x 5L kegs from a menu, and we'll drop them off the following day for you all to enjoy. This works out at under £3 a pint! Happy beers. Happy days.

£2,500 or more

1 of 2 claimed

THE WHOLESALE DISCOUNT

A limited, very simple reward for our publican friends. This reward will entitle you to a choice of kegs and casks brewed at our new brewpub when things open up, with a 25% discount on list prices. We'll even throw in a showcase event to get things moving!

£5,000 or more

0 of 5 claimed

THE EPIC TEAMBUILDER

This is unique. You'll design and manufacture a beer from scratch, all under our expert supervision. We'll take you through the whole process from recipe and packaging design, taking in a brewday with full hospitality thrown in from the moment you arrive at the brewpub, to a launch party when the beer's ready. There'll also be a case for every team member to take home. This is for teams in search of a multi-dimensional, very fun challenge!

£100 or more

50 of 50 claimed

£150 BEER SHOP CREDITS

Spend £100, get £150. This reward gets you a special Affinity prepaid card, with £150's worth of credit for you to spend however you like in any of our venues. We'll also throw in a 5L minikeg of your choice when you collect your card!

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.