Our Planet is in Crisis.
To date the biggest polluter of our oceans is plastic bottles, no matter where you are in the world the damage that plastics have on the environment can always be seen. 16 million plastic bottles end up in landfill every day in the UK alone, globally the issue is just as severe. This has devastating effects as 13 million tonnes of plastic is dumped in the ocean which causes havoc on the eco-system. Thankfully, many individuals have decided to switch to reusable water bottles.
Like many people we were sick of buying so called ‘reusable’ water bottles to then throw them away a couple weeks later, we found many problems with traditional water bottles.
We hated using Plastic bottles not just due to the damage they cause on the environment but also because the numerous health studies that highlight how plastic leeches into our water. This ruled out the use of plastics but what about Steel? Being germ freaks we found steel to be the worst! Leaving metallic tasting water and a horrible odour, produced by the build-up of bacteria, due to the inability to efficiently clean it, we also found steel to be impractical for rigorous exercise due to its heavy weight. This left us with Glass which we found impractical to take on the go because of its weak durability.
What’s the point in owning a ‘reusable’ water bottle if it will only last 2 weeks? And then for it to be discarded to landfill adding to the plastic crisis.
But fret not! We have the solution!
The world’s first reusable water bottle made from plant-based material! We created S’wheat as a way to fight plastic pollution and stop single-use plastics from entering our oceans. S’wheat is naturally anti-bacterial and anti-odour due to the large amounts of bamboo and wheat straw so you never have to worry about odour. S’wheat has also been carefully engineered to enable access at both ends of the bottle allowing for easy cleaning and of course its dishwasher safe. Pretty “S’wheat” huh? Thanks to the S’wheat Bottle comprising of plants it will never harm the environment as it can biodegrade naturally so if it ever did end up in landfill or the oceans it would biodegrade hundreds of years faster than plastics and steels.
Our Project Roadmap
After 18 months of designing, testing and engineering we are at the final stage of our product production and now we need your help to run our first production line and get S’wheat out into the world. We aim to have our pledges delivered in time for Christmas.
S’wheat is a Start-up company based in Edinburgh, Scotland. Founded by Amee Ritchie and Jake Elliott-Hook. From being involved with our environment we noticed the number of plastic bottles being thrown into landfill and our oceans, with common reusable water bottles only adding to this problem due to being manufactured from non-biodegradable materials, such as steel, plastic and glass. When conducting market research, we found the biggest reason consumers threw away their reusable water bottle was because of the inability to be efficiently cleaned. This meant that we needed a strong plant-based material that was able to open at both ends, this led to the creation of S’wheat. S’wheat is as an opportunity to help the world by reducing large amounts of plastics from ending up in our oceans. For everyone 1 S’wheat bottle you buy, you save 1,460 plastic bottles from ending up in landfill!
Now we need your help! We’re aiming to raise £10,000 which will go towards funding our very first production run. The more money you pledge, the more plastic pollution we can stop from entering our oceans! We'd love you to discover just how S’wheat our bottles are for yourself and so we’ve got some fantastic rewards (that are only available for our early backers) - treat yourself or someone you love and lets save the planet.
What is included in the starter kit?
The Starter Kit includes:
- Stainless Steel Straw (with cleaning brush+ carry case)
- Bamboo + Charcoal Toothbrush
- Fruit + Veg Bag made from recycled plastic bottles
I have more questions, who do I contact?
You can contact us at firstname.lastname@example.org
I have a wheat/gluten intolerance, can I drink from a S'wheat Bottle?
Yes due to our manufacturing processes, everyone can drink from a S'wheat Bottle!