Rowith | Audio-Guided Rowing Workout App

by Chaymae Samir & Morgan Hellen in London, England, United Kingdom

£13,305

raised of £20,000 target
85
supporters
67% 15 days left
This project will only be funded if at least £20,000 is pledged by September 2nd 2019 at 5:57pm

Help us build an audio-guided training app for the rowing machine, giving you guidance from the best Olympic rowers, athletes, and legends.

by Chaymae Samir & Morgan Hellen in London, England, United Kingdom

***********************************************************************************

Every supporter will be entered into a raffle for the chance to win a seat (with +1) at dinner with our Olympians! (Worth £1000 or equivalent if unable to attend)

***********************************************************************************

Winner of the NatWest x CrowdFunder Back Her Business Competition

We are building Rowith, the first fitness app providing audio-guided rowing workouts to help people get the most out of the rowing machine. The best Olympic rowers, world champions and global personalities will help guide our members through each workout to reach their goals and make rowing fun. 

THE PROBLEM

The fitness community recognises the benefits of indoor rowing but lacks the guidance and knowledge to use the rowing machine. Learning to row has often been made way too complicated and intimidating. We've all been there, getting a gym membership, but not sure what to do with the equipment. But you'd be crazy to avoid the machine altogether out of sheer embarrassment. Keep reading!

THE OPPORTUNITY

Rowing can burn up to 800 calories an hour and is extremely effective in working your whole body from head to toe. Quads, hamstrings, back, abdominals, arms, shoulders, and calves are all used in the rowing stroke. Depending on how you train, you can increase your aerobic fitness or focus on building muscle strength and explosive power.

Rowing's efficiency and effectiveness, plus its reputation for being a low-impact workout for all ages and body types, has made it increasingly popular in gyms and fitness studios across the world! Still not sure? Get this:

OUR SOLUTION

Rowith has the tools you need to row better. It gives you access to audio-based workouts incorporating the rowing machine and puts Olympic rowers and athletes right in your smartphone, providing you with the guidance and motivation to become fitter and stronger.

WHY NOW?

1. 15.8m people would consider using a rowing machine (UK), 13.3m of whom have used one before and 79% have access to a rowing machine.

2. Rowing is set to be the workout trend of 2019: dubbed “the new spinning”, gyms and clubs across the country are launching indoor rowing classes and studios due to its increasing popularity as a full-body workout (86% of muscle).

3. Audio is set to boom in the £430B fitness and wellness market and we offer a clear value proposition to fill in an underserved market segment.

Rowith has found a white space and is delivering against it. Indoor rowing and audio-guided coaching are booming and we believe Rowith is really on the pulse of that. 

OUR COMPETITIVE ADVANTAGE

Aaptiv, the ‘‘Spotify of Fitness’’ is the closest competitor, though lacking indoor rowing, with 200,000 members and $52.1 million in funding. There is currently nothing similar to Rowith so we’re excited to be filling a gap in a growing but underserved market.


WHO IS ROWITH FOR? 

MEET YOUR COACHES

WHO ARE WE?

Curious for more? Check out her website or reach out via Instagram

Feel free to check him out or ask him any questions on Linkedin or Instagram.

OUR STORY

Morgan and Chaymae, enjoyed competing against each other using the Nike Run Club (NRC) app and trying out new running workouts, guided by celebrities and athletes. This joint passion for running created by the NRC was infectious for both. Morgan and Chaymae, began to share the app with friends and family demanding they try a guided-run. 

The positive impact and influence these Nike athletes and guided-runs had on the people that downloaded the app was astounding. Whatever their fitness goal, if they were training for a marathon or trying to fit into their favourite dress again the app encouraged people to exercise. I know it works because it inspired me!

The pair began imagining how the same concept could be used to inspire exercise in different sports, recognising the perfect opportunity rowing presented for this style of workout. Rowith was born! Whether you wish to emulate the success of the GB rowing team, or just burn a few calories out, rowing is an easy to enjoyable sport for all.

Your pledge will help us roll out the first version of our audio-guided fitness app.

OUR VISION

There’s a lot of room for something new in the indoor rowing market—something that teaches technique, is full-body, doesn’t beat you up, and is fun and open to everyone from kids to the elderly. Ultimately, this is our vision:

1. Training that incorporates the rowing machine:

  • Audio-coaching workouts by world-class athletes and industry leaders
  • How to use the machine: technique and training programmes
  • How to make indoor rowing work for them: to achieve goals and fit around our members' schedule

2. Raise the profile of indoor rowing:

  • Launch indoor rowing classes: e.g. HIIT sessions, spin-style sessions that grab attention
  • Develop indoor rowing challenges with partner gyms
  • Position Rowith more prominently in the gym to get attention: empowering gym instructors to help gym-goers with the basics, creating drop in ‘tips and techniques’ sessions, providing downloadable technique videos and audio tips...

3. Sustain indoor rowing behaviours:

  • Create a community: create tailored indoor rowing content, newsletter, events, gear, equipment etc…
  • Tech-focused: track their performance and compete with others, that syncs with their machines or fitness trackers (Apple Watch or FitBit)

MORE ABOUT ROWITH APP

Watch our co-founder and ex- British rower, Morgan, talk all things Rowith, in a video interview with 'Rowing.Chat' host Rebecca Caroe.

Timestamps
03:00 Introduction to Morgan Hellen and his background in rowing
08:07 What does Rowith do?
12:50 When did you start the business?
13:36 Nike Run Club was the inspiration for Rowith and the introduction to Chaymae Samir your business partner
18:09 Raising money to build the business with Crowdfunding
21:35 How can RowingChat listeners help?

Rewards

This project offers rewards in return for your donation.

£85 or more

7 of 10 claimed

EARLY BIRD - 1 Year Premium Unlimited Membership

Help us get started! Be the first to be coached by our athletes. Pay for 8 months, get 4 months free (you save £34). + Early birds get a FREE custom workout plan. + Includes all features from the 3-Month PREMIUM Membership plan

£10 or more

Supporter

Pledge £10 and keep up-to-date on all things Rowith with exclusive updates on our app, athletes, events and so much more. You can also sign up for more updates at http://rowith.com

£15 or more

8 of 10 claimed

SUPER EARLY BIRD - £15 - 50% OFF 3 Month Premium!

50% OFF DISCOUNT FOR OUR EARLIEST BACKERS. TRY THE APP FOR 3 MONTHS JUST £15! ONLY 15 AVAILABLE!!! Be the first to be coached by our athletes and get FREE PREMIUM access to: •Audio-guided workouts •World class athletes and Olympians •Personalised rowing workouts •Access to events & the Rowith community •Challenge your friends & share your progress

£25 or more

3-Month Premium Membership

Be the first to be coached by our athletes and get FREE PREMIUM access to: • Audio-guided workouts • World class athletes and Olympians • Personalised rowing workouts • Access to events & the Rowith community • Challenge your friends & share your progress

£50 or more

3 of 10 claimed

3 FOR 2 - 3 Months

Threesomes are in vogue here's one you won't want to miss! Pay for 2 memberships, get 1 for free (you save £40). Included in the PREMIUM plan: • Audio-guided workouts • World class athletes and Olympians • Personalised rowing workouts • Access to events & the Rowith community • Challenge your friends & share your progress

£100 or more

1 Year Premium Membership

Help us get started! Be the first to be coached by our athletes. Pay for 10 months, get 2 months free (you save £18). + Includes all features from the 3-Month PREMIUM Membership plan

£250 or more

3 Year Premium Membership

Pay for 2 years, get 1 year free (you save £106). + A FREE custom workout plan +Includes all features from the 3-Month PREMIUM Membership plan

£300 or more

Hall of Fame + 1 Year PREMIUM Membership

Get yourself on the permanent roll of honour (somewhere as yet to be decided) within our app. Your name forever associated with the heroic act of setting up the app! +One year of PREMIUM access +A FREE custom workout plan +Includes all features

£750 or more

Gym Rowing Drop-in Session by Olympic Athletes

Get your instructors and members a Rowith Training Session with our athletes. We'll provide guidance and coaching around the rowing machine. It will become one of the most used pieces of equipment on the gym floor! + You also get 5 FREE PREMIUM Memberships to give to your team or members.

£850 or more

0 of 1 claimed

EARLY BIRD - Lifetime Rowith Premium Membership

Help us get started! Be the first to be coached by our athletes. Get access for life. + Early birds get a FREE custom workout plan. + Includes all features from the 3-Month PREMIUM Membership plan

£1,000 or more

Lifetime Rowith Premium Membership

Be the first to be coached by our athletes. Get access for life. +Includes all features from the 3-Month PREMIUM Membership plan

£1,000 or more

1 of 3 claimed

1-1 Coaching Session with Olympic Athletes

Get one 1 year of PREMIUM access to Rowith and 1-1 Physical Coaching Session with one of our Olympic athletes

£1,000 or more

1 of 10 claimed

Dinner with our Olympians

Be 1 of 15 to attend a dinner party with some of our world-champions and Olympians. Talk fitness, network and have a good time! You'll also get 6-month free unlimited membership to Rowith.

£1,500 or more

Name a workout

Name a workout and work with one of our Olympian athletes and champions to come up with a workout for our members. +You also get one year of FREE PREMIUM membership

£3,500 or more

0 of 2 claimed

Rowing Workshop for Group taught by Athletes

A half-a-day rowing training class and workshop for your company, group, or organisation. • 2-hour rowing training workshop run by our athletes to create a motivated, cohesive, productive and engaged team within your company • Talks and discussions led by our athletes +1-month FREE PREMIUM ACCESS for employees

£5,000 or more

VIP Lifetime Premium Access

Get VIP Access for life. You get: • LIFETIME PREMIUM access to the Rowith app • FREE access to VIP workouts that Rowith will ever release • FREE access to events and training workshops with athletes and global personalities

£15,000 or more

SPONSOR A WORKOUT

Have your company name associated with a workout for our members to see and hear during their workout, forever. + We'll also give you 50 lifetime PREMIUM memberships to give to your team.


Let's make 'Rowith | Audio-Guided Rowing Workout App' happen

Payment and personal details are protected