Steadier income
A monthly gift means you're not starting from zero with every new appeal. You can plan further ahead and budget more confidently.
Regular donations
Turn one-off support into lasting support
With regular donations, your supporters can back your cause every month, not just once.
More predictable income, stronger relationships, less time spent chasing the next donation.
Why regular donations work
Deeper relationships
Supporters who give regularly feel more invested in your story. They're not just donors; they're part of your community.
Less time fundraising
Once it's set up, the donation happens automatically. That's more time for the actual work, and less for the ask.
How it works
Create your page
Finish creating your page. Tell your story and explain your idea, then set a target and timeframe.
Toggle the option on
Switch it on during set-up, or any time afterwards from your project dashboard. You can turn it on or off at any time, even after your project has launched.
Start collecting
Once someone has made their first donation, they'll be offered the option to make it monthly. They choose the amount and from that point, their support continues automatically each month.
£1 million+
raised through regular donations
68,000+
individual regular donations
6,750+
supporters have donated monthly
Explain why it's worth it
Turning regular donations on isn't enough on its own. Supporters need a reason to choose 'monthly' over 'just this once'. Consider:
What ongoing costs regular donations cover
Rent, staff time, stock, running costs — the things that don't stop after launch week.
What their donation adds up to over time
"£5 a month" sounds small; "£60 a year" or "one delivery run every month" sounds real.
What happens because they kept giving
Not just what you did with their first donation, but what their continued support lets you keep doing.
Projects that do this well are specific about what a regular donation makes possible.
Examples:
A one-off donation plants a tree. £5 a month plants one each month and funds volunteer days that keep them alive.
A one-off donation buys an emergency food parcel. A regular donation means a family gets one every fortnight, without us having to ask again.
Ready to build supporters into a community?
Continue setting up your project page and switch regular donations on as part of the process.
Got questions first? Our Help Centre has you covered.
FAQs
How often are supporters charged?
On the same date each month from sign-up — so if someone sets up a regular donation on 31 December, their next payments fall on 31 January and 28/29 February.
Can supporters cancel or change their regular donation?
Supporters can pause or cancel via the Regular Donations tab under their account. They can't manually change the payment date or amount — but if they pause and resume, the new payment date resets to the day they restart.
Is there a minimum amount?
£1, the same as a one-off donation.
Do platform fees apply?
Yes, the same fees apply as standard donations.
Can project owners see who's donating regularly?
Yes — visible in the project dashboard under Regular Donations, showing number of subscribers and live monthly donation total.