Project Jackfruit - Vegan, Ethical, Independent

by Jordan Grayson and Abigail Robertson in Birmingham, England, United Kingdom

We did it
On 24th October 2017 we successfully raised £7,342 with 118 supporters in 28 days

Bringing the UK's 1st ethical, convenient and 100% vegan, saucy jackfruit to the masses!

by Jordan Grayson and Abigail Robertson in Birmingham, England, United Kingdom

New stretch target

WOW!! Thank you so much for the support, we're both SO thrilled to have reached our target! Your generosity is truly overwhelming and so incredibly valuable for us as a start up so thank you for taking the time to read it and helping us make this a reality! 

Further funding raised on our stretch target will go towards more NPD (new product development) trials and hopefully a higher initial order, which will allow us to stock more shops across the country to bring our jackfruit to a store near you! We will also look to distribute the product in India by re-establishing it as a local ingredient. By doing this, we will aim to increase the appeal of jackfruit in India by utilising it as this savoury alternative instead of as a ripe fruit, which is how it is traditionally eaten. Further funding will also allow us to develop our packaging with professional designers to make the product really stand out on the shelf.

Let's make it more famous than the Kardashians (it really deserves to be, right...?) 


Hi! We're Abi and Jordan and we are the duo behind Project Jackfruit. 

We met in Falmouth whilst at university and then swapped the sea for the tubes and the familiar sounds of the 'gulls for honks and beeps, when we made our way to London to follow professional careers in fashion photography and advertising. After a year in the big smoke we felt unfulfilled and had a burning desire to do something bigger to help people and the planet. So, we packed our bags, left the city and decided to push the incredible jackfruit into the British market after months and months of tinkering with it, tweaking our recipes and having to eat absolutely loads of it...

When 'Jack' met Jordan...

When 'Jack' met Jordan...

Jackfruit is relatively unknown but its popularity is rising rapidly. Veganism and people choosing to eat less meat is increasing; in fact, in the UK alone, veganism has risen 360% in a decade yet there are very few healthy meat replacement products on the market that aren't heavily processed. 

When cooked young, the texture of jackfruit is uncannily like pulled meat, it is fibrous and flavourless- making it the perfect addition to almost any meal as it takes on the flavours of whatever you cook it with. We have 4 flavours of jackfruit we make from scratch, All American BBQ, The Nutty Satay, Jerkpocalypse and The East Beast.  There's no ready to eat jackfruit convenience option in the UK, which means we will be the first. 

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Our All American BBQ, The Nutty Satay and The East Beast Jackfruit

We're on a mission to change the way we eat and provide a sustainable, natural, allergen-free tasty plant-based meat alternative to a growing market that is demanding it; the plant-based 'alternative' industry is worth $4 billion annually and that's rising year on year. 

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Left: Our All American BBQ jackfruit served in a bun with homemade coleslaw. 
Right: Our 'East Beast' jackfruit served with curried quinoa, roasted cauliflower and peas... Delish!

Hold up, sounds good. But what the heck is jackfruit?

It's a revolution on your plate. We use just an 'unripe' fruit, fry it in our own spice mixes and then create all of our sauces from scratch and then slow cook it and pack it.

We're gluten-free, we avoid preservatives and wonky, eye-twitching, scientific-sounding ingredients like 'sodium benzoates.' Instead we use only natural ingredients.

The fruit is even considered a 'miracle crop' as it grows naturally in such a huge abundance, has high yield and even survives in droughts. And its nutritional credentials are also impressive: researchers have suggested it could replace wheat, corn, and other staple crops that may come under threat because of climate change. It is a rich source of vitamins, minerals, phytonutrients, carbohydrate, electrolytes, fibre, fat and protein. This fruit has no cholesterol or saturated fats.

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The All American, seasoned and ready to get saucy...

Our mission is to make jackfruit a readily available convenience option, to help prevent climate change, stop waste and to work closely with suppliers to increase the pay to a fair rate for the farmers. 

  • A staggering 75% of jackfruit in India alone goes to waste. We can help create a use and supply chain or infrastructure to prevent this. 
  • Wages are terrible there. The daily minimum wage (with local cost of living allowance included) varied from 197 rupees ($2.89) in Bihar to 447 rupees ($6.57) in Delhi. We can provide jobs and create our own 'Fairtrade' supply of jackfruit for the UK and global market.

Our Crowdfunder goals

We've already invested into Project Jackfruit as much as we can ourselves but we still need a little more help to really get it off the ground. We're travelling around the country going to vegan fairs and festivals but we want to get our jackfruit to you - no matter where you are. That means independent shops across the country and then, hopefully, supermarkets. 

The money raised from this Crowdfunder will allow us to begin the manufacturing process of our products in a factory in India. The factory work closely with the local farmers and offer a great rate of pay for the organic jackfruit. Having our products produced on a larger scale in a world class manufacturing facility will allow us to achieve a shelf life of around one year, making it more attractive to retail outlets - helping with our goal of bringing jackfruit to everyone. 

We will be putting the money raised towards barcodes, product testing and vegan trademark, marketing campaigns and recipe up-scaling and prototype products.

We've already developed relations abroad with farmers across the country and have even featured in press.
We've already developed relations with farmers and have even featured in the Indian press.

Jackfruit has not yet achieved the attention it deserves. The fruit has such massive potential; the possibilities of the fruit and its importance in the context of food security, climate change and global warming and now is the time for it to be recognised. So, join us on this journey and enjoy the wonders of jackfruit for yourself! 

In return for your generous pledges, we'd love to offer you all some awesome rewards. (Full details on the right).

£1 - Your name featured on our wall of fame.11c6e0624a18829069ad97f02e95eb3fc9a7d378

£5 - Bespoke Vinyl Sticker in collaboration with Moocylu's Designs.

£10 - A jackfruit poem or something... written by Jordan just for you. Awesome!

£20 - Choice of either All American, The Nutty Satay, Jerkpocalypse or The East Beast Jackfruit, shipped straight to your door.

£50 - Can't choose?! Get all 4 flavours shipped to you!

£100 - All of the above, all of the stickers PLUS a limited edition Project Jackfruit tee!

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£250 - We'll create and send you a personalised flavour of your choice... go crazy.. Hoisin, Jack Daniel's BBQ, Miso Maple..the possibilities are endless...!

Thank you so much,

We're also part of the Virgin VOOM competition - if we raise the most out of 5 other businesses in the first 3 days (until midday Friday 29th) we'll be awarded an extra £1K! So please pledge early if you can. 

Jordan and Abi xxx 

Stay up to date with us here:

Website: http://www.projectjackfruit.com
Instagram: http://www.instagram.com/projectjackfruit
Facebook: http://www.facebook.com/projectjackfruit
Twitter: http://www.twitter.com/projectjfruit

By backing this project you will be supporting the growth of accessible, sustainable, plant-based food, whilst reducing waste and providing a better income for farmers in the future.

If you have any questions or would like to know more, please feel free to drop an e-mail to hello@projectjackfruit.com

Rewards

This project offers rewards in return for your donation.

£1 or more

£1 Reward

FOREVER REMEMBERED AS AN ORIGINAL JACK The reward of all rewards. Sorta. Yup. Your name will be credited on our website as one of the founders to help make Project Jackfruit happen! Big bragging points!

£5 or more

£5 Reward

JACKFRUIT STICKER KING Pop this sticker on your mac, wall, fridge, notebook, as a little everyday reminder of how awesome you are. INCLUDES: Forever Remembered as a founder on Project Jackfruit site. Vinyl Sticker

£10 or more

£10 Reward

SHAKESPEAREAN JACK Jordan loves writing. In fact, he's prepared to get his Shakespeare on. You might think this is irrelevant or not really worth it... but just think how highly regarded Shakespeare is now. It could be a masterpiece... Romeo and Jackliet anybody? It probably won't be. But it could be. Take the risk... INCLUDES: Forever Remembered as a founder on Project Jackfruit site. Vinyl Sticker A jackfruit poem or something...

£20 or more

£20 Reward

PROJECT JACKFRUIT FOODIE Yum! Take all the above and either a pack of our All-American BBQ, The Nutty Satay, The East Beast, Jerkpocalypse jackfruit. INCLUDES: Forever Remembered as a founder on Project Jackfruit site. Vinyl Sticker A poem or something... A pouch of our freshly made jackfruit

£50 or more

£50 Reward

PROJECT JACKFRUIT ULTIMATE FOODIE Make it rain! Take all the above and pouches of four of our flavours! Choose from The All American BBQ, The East Beast, The Nutty Satay or Jerkpocalypse :) Yummmm.... INCLUDES: Forever Remembered as a founder on Project Jackfruit site. Vinyl Sticker A poem or something... Four pouches of our freshly made jackfruit

£100 or more

£100 Reward

PROJECT JACKFRUIT TEE Ethically sourced, our t-shirts are completely vegan friendly. No animal by-products in this printing ink. We have all sizes available. INCLUDES: Forever Remembered as a founder on Project Jackfruit site. Vinyl Sticker A poem or something... Printed T-Shirt The Four Box (4 pouches of our jackfruit).

£250 or more

2 of 10 claimed

£250 Reward

THE ULTIMATE JACK We'll create and send you a personalised flavour of your choice... go crazy.. Hoisin, Jack Daniel's BBQ, Miso Maple..the possibilities are endless...! Who knows maybe it could stay! INCLUDES: Forever Remembered as a founder on Project Jackfruit site. Vinyl Sticker A poem or something... Printed T-Shirt The Four Box (4 pouches of our jackfruit) Personalised Flavour


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