Plastic Mountain West Norwood Public Art

by Plastic Mountain West Norwood Public Art in London, Greater London, United Kingdom

£1,782

£3,900 target 25 days left
45% 61 supporters
Keep what you raise – this project will receive all pledges made by 29th December 2021 at 5:00pm

West Norwood coming together to create a temporary sculpture & a mural to raise awareness of the plastic issue

by Plastic Mountain West Norwood Public Art in London, Greater London, United Kingdom

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Plastic Mountain is a plastic awareness art project born of the collaboration between various people, organisations, and groups in Lambeth, including: Lambeth Friends of the Earth, Station to Station, Norwood Forum, Rathbone Society, WeRise, Feast and Knowles of Norwood. It is led by local sculptor Briony Marshall and Lambeth Friends of the Earth campaigner, Adeline Aletti. 

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We will work with young people in two local secondary schools and 1 local youth group. We will introduce them to the problems of plastic pollution then support them to do further research. The output of all this work will be a colourful 12 meter mural on Norwood Road to share this work with our local community and get everyone thinking about how we can solve the problem.

Section 1 - Why is plastic bad?

The first section of the mural will be created by Norwood School's Visual Arts Bursary Students from Years 7 to 13. It will highlight why plastic pollution is a problem. It will look at how long plastic takes to degrade in the natural environment and the dangers it poses physically and chemically as it degrades.

Section 2 - What can we do to solve this?

Year 8 art students from Elmgreen will work on the second section of the mural. It will look at how societies' behaviours and systems need to change, such as adopting circular economies of plastic usage. 

Section 3 - A local case study to reduce plastic use in West Norwood

The final section will be a presentation of a social action project conducted by a group of young people from the Rathbone Society youth group. They will be talking to local takeaway businesses and helping them to reduce their single-use plastics. They will be working towards a solution that will work for both the businesses and the customers. 

The mural will use a limited palette of colours and flat graphics so that despite being painted by a large group of people, it all ties in together as a unified stunning mural.

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We are working with a number of local primary schools to run workshops with all their Year 5 and 6 students. These workshops will involve:

  • a local litter pick - which opens the children's eyes to the problem
  • a fun game where they have to guess how long different items they collected would take to break down in the environment by placing them on a timeline 
  • the creation of a small Plastic Mountain sculpture made of earth and litter

The sculpture they created will then find a temporary home outdoors on the school premises. The children will witness how the earth slowly erodes and returns to nature, but the plastic litter remains.

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After the completion of Phase 1 and 2 of the project, funded by this appeal, we will complete the fundraising for Phase 3 and go ahead with this is an ambitious public artwork to spread the message to the whole community and beyond.

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The Plastic Mountain project seeks to benefit the community of 
West Norwood in 2 key ways:

  • The landmark public artwork will attract media attention across the city and nationally. It will be a positive example of what communities can do when they come together. It will make all those who have got involved feel proud of their achievements, and everyone who lives in West Norwood feels a sense of place & community. This will provide a boost to mental health which is so needed as we emerge from the pandemic
  • The artwork will present a visual metaphor for the problem of plastic waste in our society so we can be inspired to imagine a new way of living more in harmony with our environment

By supporting this crowdfunder you will enable Phase 1 and 2 of the project to go ahead this autumn, which will lay the foundations for Phase 3 next year.

What we promise to deliver

  • A mural designed and painted by West Norwood Youth in the empty shop windows besides Knowles of Norwood
    • Creative & artistic collaboration between two local secondary schools (Elmgreen & Norwood School) & Rathbone Youth group
      • Educational workshops at local primary schools: approx. 250  pupils (Year 5 & 6) will learn about the challenges related to plastics.

Benefits of the crowdfunder:

The mural will brighten up what is currently an ugly empty shop front, making the high street an attractive and cultural spot to visit for free.

About 250,000 people will witness the collaborative work of the young people displayed on the high street. 

We want the mural to touch them emotionally about the plastic issue. This will create positive behavioural and structural changes.


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Plastic Mountain is led by local sculptor Briony Marshall and Lambeth Friends of the Earth campaigner, Adeline Aletti.

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Briony Marshall is a sculptor and member of the Royal Society of Sculptors based in South London. Her work investigates the beauty of science and the natural world and their complicated relationship with humans in the 21st century. Her public art commissions can be seen in open spaces and schools in the UK.

 

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Adeline Aletti leads the plastic campaign at Lambeth Friends of the Earth.

Embedded in its communities, Lambeth Friend of the Earth campaigns on issues including climate change and plastics to make Lambeth a better place to live.

Adeline works with local groups and communities across the borough to raise awareness of the plastic issue and to promote sustainability. She is a multidisciplinary artist. Her background in the theatre industry has led her to coordinate and co-direct several theatre projects.

Our local partners

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Rathbone Society

Based at The Old Library in Knights Hill, Rathbone Youth Centre runs activities for young people aged 11-19, or up to 25 for young people with learning disabilities. They hold the Gold Level Quality Mark from London Youth.

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We Rise

We Rise is a Brixton-based community business established in 2017 with a mission to empower young people to create successful futures. They do this by coaching young people to work on real projects alongside professionals. They harness the energy, passion and creativity of young people to deliver impactful projects that provide priceless high-quality work experience for teams of diverse 16-18 year olds. 

We Rise is the key partner for the delivery of the box project which is our stretch target.

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Rewards

This project offers rewards in return for your donation.

£55 or more

3 of 5 claimed

EARLY BIRD Hand-made "Plastic Mountain" brooch

With a £55 pledge, the early bird catches one of these 5 unique limited edition metal Plastic Mountain brooches. It looks like silver as it is made out of Pewter, an alloy of tin with antimony and traces of copper (lead-free and non-toxic), the brooches will be made in Briony's own studio. Follow us on Social Media to see the work in progress. Support this campaign and buy a stunning hand-made wearable artwork for a loved one this Christmas.

£1 or more

Invitation to the unveiling celebration

All our supporters are invited to the unveiling celebration on Norwood Road. This will be supported by local businesses that will generously donate drinks and tasty sharing plates.

£15 or more

Shout-out on our social media platforms

To thank you for making this great collaboration with the young people of West Norwood possible, we will give you a shout-out on our social media platforms. You will have your name listed on our supporter's page on our website, and you'll be invited to the unveiling celebration.

£18 or more

Poster of finished mural

A small (approx A4 sized) poster of the finished mural will be sent to you after the mural has been completed. It is printed on FSC certified recyclable 120g paper.

£65 or more

0 of 15 claimed

Hand-made Plastic Mountain metal brooch

This unique limited edition Plastic Mountain brooch will be made in Briony's studio out of Pewter so looks silver. Follow us on Social Media to see the work in progress. Support this campaign and buy a stunning hand-made wearable artwork for a loved one this Christmas.

£100 or more

1 of 3 claimed

Original drawing of West Norwood by local artist

Have you ever wondered what the Plastic Mountain sculpture would look like on Knight's Hill, next to St Luke's Church or beside the playground? Wonder no more! Discover familiar streets and landmarks of West Norwood through the quirky eyes of local artist, Duarte Bandeira. Donate £100 and receive one of Duarte's original ink drawings of the Plastic Mountain in the most beautiful and unexpected spots of West Norwood.

£115 or more

0 of 3 claimed

EARLY BIRD Metal Sculpture of Plastic Mountain

Pledge £115 and receive a small pewter sculpture of the proposed Plastic Mountain public artwork. This is an abstract geometric form with the play of layers on its surfaces. The sculpture will be made of a metal called pewter, an alloy of tin with antimony and traces of copper. Pewter is like the reverse of bronze which is mostly copper with some tin. I use a lead-free pewter which is non-toxic so you can safely enjoy handling your sculpture.

£135 or more

0 of 20 claimed

Metal Sculpture of Plastic Mountain

You will receive a small pewter sculpture of the proposed Plastic Mountain public artwork. This is an abstract geometric form with the play of layers on its surfaces. The sculpture will be made of a metal called pewter which is an alloy of tin with antimony and traces of copper. Pewter is like the reverse of bronze which is mostly copper with some tin. I use a lead-free pewter which is non-toxic so you can safely enjoy handling your sculpture.

£500 or more

Bespoke Plastic Awareness workshop (up to 10 kids)

The perfect activity for birthdays or a summer party. We will come to your chosen venue to run the Plastic Mountain workshop with a group of up to 10 children. Activities include: * Litter pick at a local park/area * Timeline game & Quiz to grasp the problem of plastic * Children will make their very own mini Plastic Mountain sculpture with earth & plastic. We come with all the needed equipment (litter picks, gloves, coloured earth).

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