Penny's Pizza

by Penny's Pizza in Croydon, England, United Kingdom


raised so far



After being made redundant due to Covid-19 and no luck finding a job, I've decided to do what I love and start my own street pizza business!

by Penny's Pizza in Croydon, England, United Kingdom

Penny's Pizza, designed for food lovers seeking the freshest and tastiest Neapolitan pizza in South London. Raising £5,000 to bring this idea to Surrey Street Market.


I'm Alex, with a passion for pizza!

After being made redundant due to Covid-19 and spending months searching for work with no luck, I've now run out of money. This has made me rethink my career path and look for new ways to support myself.

Lockdown gave me the time to reflect on what I want to spend my time on and what makes me happy. The answer has always been the same, food. And specifically Pizza. Which is where the idea of Penny’s pizza was born.

I have named the business after my Mum, who passed away from breast cancer a few years ago. She taught me so much about cooking and is always my inspiration in the kitchen.


Using only the freshest ingredients

Penny’s pizza is all about using the freshest and tastiest ingredients.

I've been making pizzas since I was 14 years old and after travelling the world and trying all different kinds of pizzas, I know what good pizza tastes like! I’ve learned where the best ingredients come from, what type of oven to use, the best recipes, and I am ready to share my pizza with you!

The pizza’s will be prepared and cooked onsite to ensure the best taste. And they’ll all be cooked in a wood fire oven - like they should be!


Where you taste these yummy pizzas

We’ll be based in Surrey Street Market, just a stone’s throw from East Croydon station.

We'll have a pop up tent set up in this market and we cannot wait to welcome you.


What we need to make this idea happen

With your funding, I’ll be able to purchase two top of the line Ooni pizza ovens, which will be able to produce pizzas in 90 seconds. That’s right…. 90 seconds!

It will also allow me to buy a range of other equipment to make this idea happen such as a pop up tent, tables, fridge and cooking utensils.

I've designed a website, created a business plan, found my suppliers, and I'm ready to get to work!

I also have ambitions/stretch goals to purchase a food truck, so Penny's Pizza can go mobile and come to a street market near you.


But, it has to start somewhere and with your help, I can open up Penny's Pizza and support myself doing what I love to do, which is making my pizza for a living!

So, interested in our pizzas?

If you want to be part of our journey, visit our rewards on the right hand of the screen and pledge today. And help bring Penny's Pizzas to South London.

Thank you!

From, Alex



  • "The tastiest pizza we have ever EVER had! The freshest dough, the highest quality ingredients and the genuine love it was made with was just amazing"
  • "Pizzas are great prices and super tasty, my favourite is the margarita and the buffalo chicken signature is so delicious - definitely worth a try! Wouldn’t hesitate to order any of the pizzas from here again"
  • "Pizza was amazing! Felt like a combo between Italian style pizza but with American style toppings. I really loved the buffalo chicken pizza the best. Can’t wait to eat there again!"

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