You empower her: help us raise funds

by Luminary in London, England, United Kingdom

We did it
On 1st November 2023 we successfully raised £51,386 ( + est. £3092.00 Gift Aid ) with 360 supporters in 111 days

Celebrating a decade of impact and empowering the next...

by Luminary in London, England, United Kingdom

 New stretch target

Your incredible support has helped us reach our initial goal of £40,000 in under two weeks! 

With a month still to go in our crowdfunder campaign, we've set our sights even higher at £70,000. 

Together, we're making a significant impact on women's lives, and your contribution is powering the change we aspire to achieve. 

Thank you for empowering HER!


Our Mission

For over a decade, we have used baking as a tool to empower the UK’s most disadvantaged women; enabling them to gain employment and independence through training, support and community. By empowering women, you are not only changing individual lives but transforming their communities.


Meet Jameela

Somebody wants to share their story with you. Meet Jameela (name changed), a Luminary graduate.

"Before Luminary I was shunned by most of my family and friends (bar one). I also had nowhere to live. This was an incredibly painful time that no one will understand unless they’ve lived it. To go from that, to actually making baked goods that people spend money on, is unbelievable. I got some of my pride back but it will take years to heal completely." 

Help us support women like Jameela who was trafficked into modern day slavery at a young age by someone she trusted. Although she eventually escaped after several years of being held against her will, the trauma of her experience dramatically impacted her day-to-day living. A key factor in women's lives is a perpetrator having taken their power and control. Economic dependency is a major barrier preventing them leaving an abusive relationship and gaining independence.


More than a bakery

 "Luminary is more than a bakery; it is a community and a sign of hope for so many. Meeting women experiencing extreme poverty, disadvantage, and violence was the inspiration for starting Luminary. 

Too often, violence and trauma isolate us from community, when that is the very thing we need the most. Every woman has shown immense courage to survive her circumstances alone, but it is only when others embrace her that she can really start to fulfill her potential."   Founder, Alice Williams

Today we are celebrating 10 years of impact. Over the decade, we have transformed over 200 lives, supporting them out of the darkest situations into new futures.

Having successfully transformed the lives of over 200 women, we now face crucial challenges. The escalating cost of living has put additional financial strain on our mission, affecting daily operations and resources. However, our resolve to unleash the potential of more women remains strong.

We need to do more. We want to do more. We can’t do it without YOU.



Visit us in London: 

Camden Cafe & Bakery
47 Chalk Farm Road, Chalk Farm, London NW1 8AJ 

9am to 5pm: 7 days a week

Hackney Cafe & Bakery
71-73 Allen Road, Stoke Newington, London N16 8RY 

8am to 4pm: 7 days a week

Or order delivery online:




This project offers rewards in return for your donation. Please select a reward below.

£100 or more

19 of 500 claimed

£100 = Swag Bag

You will receive a Luminary swag bag including a branded tote, Rising Hope cookbook and a limited edition Luminary keep-cup.

£15 or more

£15 = Thank You Video

You will receive a thank you video from our team

£30 or more

£30 = Luminary Collection Badge

You will receive a Thank You video from the team plus a badge from our Luminary Collection

£50 or more

22 of 100 claimed

£50 = Luminary 'Rising Hope' Cookbook

You will receive a copy of the Rising Hope cookbook from Luminary Bakery. Combining delicious recipes with stories from the bakery and the women Luminary has helped empower, Rising Hope will take you on a journey that shows how anyone, anywhere, can learn how to bake, grow as an individual, and share their experiences with those around them.

£150 or more

1 of 500 claimed

£150 = Online Baking Masterclass

You will be invited to take part in a live online masterclass, where you will learn how to make our famous Cinnamon Swirls.

£250 or more

£250 = No reward, just the joy of giving!

You are a REALLY good person who needs no reward...

£250 or more

£250 = Special Gifts

Click on Select Reward to choose between special gifts: Premium LAYLO wine selection box, or Luminary cake subscription boxes!

£500 or more

1 of 15 claimed

£500 = Private Group Baking Class

A special, private baking class for you and 5 friends hosted in our bakery one evening.

£1,000 or more

0 of 11 claimed

£1000 = Luxury Reward

A private after-hours 'tea' for up to 8 people, in either our Camden or Stoke Newington cafes.

£1,000 or more

0 of 1 claimed

£1000 Reward = Belmond Train Experience!

Quintessentially British afternoon tea experience (for 2) on a Pullman train, as you take a round trip through beautiful countryside!

£2,500 or more

0 of 5 claimed

£2500 = Luminary Partnership

A truly special partnership with Luminary Bakery for 1 year: to include a private baking masterclass for up to 6 people; 12 celebration cakes delivered to your home or work over the course of a year and the opportunity to work with our bakers to choose a new flavours product for our bakery.

£250 or more

11 of 11 claimed

£250 = Special Gifts

Click on select reward to choose between special gifts: Designer Kate Spade handbag , special wine/sparkling selection box or Luminary cake subscription boxes.

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.