NatWest Back Her Business has provided £2,500 of match funding
Writability: find the right words for your brand
Cheltenham, England, United Kingdom
Aim
Struggling to put your business or marketing into words? Writability finds the right ones for you.
There are over a million words in the English language! Yet putting the right ones together in a way that speaks to your customer, can be hard.
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FIND THE RIGHT WORDS
You’ve got a great business and an even better product or service, but tell that to your customers. Sometimes you simply haven’t got the time, manpower or inspiration to pump out all the written content you need.
Every brand, product and service has a unique, interesting story to tell. So it frustrates me to see so many businesses struggle to communicate theirs when I know I can help.
I’m Genevieve, and as a business owner myself, I know how exasperating it is to have big ambitions but not the resources, time or expertise to always do them justice.
That's why I've launched Writability - to take the pressure off your intense workload and interpret your vision into confident writing that speaks to your ideal customer and makes them desperate to buy from you.
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WRITING HELP WHERE YOU NEED IT
Across my career I’ve written both in-house and freelance, for corporates and start-ups, within professional services, not-for-profit and the creative sector. Now, those 18 years of marketing experience, communication know-how and writing skill allow me to help businesses to sell better.
Writability’s copywriting services include:
- Brand storytelling (exploring why you do what you do, finding the words to express that brand story and tightening up your tone of voice)
- Conversion sales copy (turning your audience into buyers with persuasive sales copy)
- Marketing content (putting out the marketing communications you need to attract new customers and keep existing ones engaged)
In practice, it means that I write exciting text for things like websites, product packaging, marketing materials, print brochures, promotional leaflets, sales landing pages, emails, reports and more.
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HOW YOUR BACKING WILL HELP
I’d like to reach more of the UK’s plucky but under-resourced SMEs and help them succeed with better sales and marketing copy. But I need your help to do it.
With your backing I will:
- Develop the right copywriting solutions for businesses at all stages of growth (and budget) by investing in suitable tools, software and learning
- Commit to working regularly from a local co-working space, where there is a real community focus and its members actively look to collaborate
- Subscribe to business networking groups that encourage working together and helping each other, and that host regular opportunities to meet other business owners online and in-person
- Create the marketing materials I need to make the most of these business encounters
- Work more efficiently on copywriting projects and with my clients by upgrading key tech and software
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CHOOSE YOUR REWARD
All the Crowdfunder rewards on offer feature reduced-rate copywriting services, so grab these special offers while you can. Plus, I've included a competition to win 15 hours of copywriting with my £1 Pledge It Forward reward. I'm really excited to see which businesses and charities you nominate towards it!
If the copywriting help you’re after isn’t listed, please email me so that I can add it to the reward options:
Thanks for your support. It’s giving me the collywobbles (<-- a personal favourite among those 1-million English words)!
x
PS: It's all or nothing, so every pledge counts! Thank you for sparing even £1 to pay if forward for a business or charity to win 15 hours of valuable copywriting.
* Pledge It Forward T&Cs apply: 15 hours of copywriting to be used within 3 months. To be booked March-June 2020. One organisation only will be chosen at random from within your nominations to win this prize, and only if this crowdfunder campaign succeeds. Writability reserves the right to refuse work it deems to be immoral, offensive, obscene or illegal.
This project successfully funded on 1st February 2020