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Where Does It Come From?

by Jo Salter in 

We did it
On 12th August 2016 we successfully raised £1,755 with 34 supporters in 94 days

Where Does It Come From? creates beautiful clothes ethically. Each garment comes with a code so you can find out its life story.

by Jo Salter in

Where Does It Come From?  - Cool Clothes that Tell Tales

Do you ever wonder where your clothes came from?  Do you think about the people who created them and how they did it?  We are increasingly finding out about the sweatshops, the child labour and the environmental damage that are now part of garment production.  Most people just want to buy good quality clothing and have peace of mind about where it came from.  We can give you all that and more! When I became a Mum I tried to find beautiful, soft clothing to dress my children in.  I also wanted that clothing to have been produced ethically, without negative impact, which led me to ask a lot of questions about where our clothing comes from and who makes it.   This information was difficult or impossible to find out from clothing brands, which is why I founded 'Where Does It Come From?' in 2013.  We make great clothes and each of them comes with a code on the label so that you can trace your garment's creation journey - right back to the cotton fields.

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Why Traceable Clothes?

At Where Does It Come From? (wheredoesitcomefrom.co.uk) we believe in beautiful clothes - attractive to the eye, comfortable to the skin, considerate to those who made them and kind to the environment.  We are a clothing brand with a difference because not only do we sell clothes like these, but we also share with our customers the life story of any garment they buy from us so that they and their children can explore exactly how their garment was made and get to know the people involved.  We believe that this understanding will encourage a better relationship with their clothes and ultimately lead to wiser and kinder shopping choices and less throwaway fashion.  It's also very interesting and educational too!  You can read more about our thinking on sustainable clothing and Fairtrade at our blog here.

The Clothes must be Great Too!

Design is key to what we do – our children’s clothing is designed to be worn all year round, to last through a growth spurt and to be funky and stylish.  Handwoven cotton is naturally breathable so the fabric is soft and comfortable.  We use azo-free dyes to colour our fabrics - these don't contain toxic chemicals and can achieve the vibrant colours we want.  All our childrens' clothes are machine washable as per the washing instructions on the label.

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We also have some beautiful ladies scarves - handprinted and available in a wide range of designs (we currently have 15 designs!).  These scarves have been very popular as gifts. Our Ant design - a surprise best-seller - is nearly sold out!

We are crowdfunding to enable us to launch a range of adult shirts in different styles and colours. We want to move into the adult clothing market with a timeless shirt design that can be worn again and again.  The soft, breathable fabric will be cool and comfortable and the use of organic cotton and non-toxic dyes makes it a better choice for the skin and for the environment.  We also have plans to create some organic stripy pajamas for all the family (we've selected the fabrics already!) 

How We Make Our Clothes

We work with ethically run co-operatives and small artisan groups. We've recently returned from Gujarat, India, where we visited many of the co-operatives and production units that make our clothes.  You can read more about our trip in our visit report.  During our production runs the garment story is also created using input from the workers so that the customer gets not only a beautiful garment but its fascinating journey too.  Finding out about the people and processes used helps us to connect with our clothing and love it more - it's a bit like people who grow their own vegetables insisting that theirs taste better!

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Why We're Pitching

Since launch in 2014 we have built up a reliable customer base and now it's time to publicise and grow the business and to create a wider range of clothing products. Moving into the adult market will give us a wider audience for our clothing and we plan to create timeless, lasting items that can be worn again and again.  This means more choice of high quality, beautiful clothing for our customers and more work and income to our artisans, which means they can improve their quality of life too. 

Your reward for pledging on our crowdfund (to the right of this screen!) will be one of our yet-to-be-created organic adult shirts.  Here are the first designs for these shirts which will give you an idea of what yours will be like.

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 We launched a range of children's organic shirts last year and plan to use the same thickness and style of cotton.  We are currently exploring colour choices but you can see some of the contenders here.  The fabric is handwoven and breathable - rustic in style, cool and comfortable.

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Memberships and Accolades

We are very proud to be members of the British Association of Fairtrade Shops and Suppliers (BAFTS) and licenced by the Fairtrade Foundation.  We've also been recognised for our work: In 2015 we were chosen as one of East Anglia's top 100 Green businesses and in 2016 we were selected by Theo Paphitis as a winner of his Small Business Sunday programme and also achieved a Highly Commended and runner up in 'Greenest Product' Category at the Suffolk Creating the Greenest County Awards.  A fabulous video about Where Does It Come From? was created for the awards - you can watch the video here.

New Markets

We are now selling our clothing wholesale and creating some custom offerings for the business market.  If you would like to stock our products or are interested in some custom designed clothing then please read our business proposition here.

Rewards

This project offers rewards in return for your donation

£10 or more

£10 Reward

A thank you for believing in my pitch! We would also love to send you updates on what we are up to by signing you up to our newsletter.

£40 or more

£40 Reward

A handwoven, 100% Organic cotton shirt by Where Does It Come From? Unisex, adult sizes, short sleeves, choice of colours, wooden buttons. This shirt comes with a code on its label so you can trace its creation journey. Other sizes available - just ask!

£55 or more

£55 Reward

A handwoven, 100% Organic cotton shirt by Where Does It Come From? Unisex, adult sizes, long sleeves, choice of colours, choice of wooden or coconut shell buttons. This shirt comes with a code on its label so you can trace its creation journey. Other sizes available - just ask!

£75 or more

£75 Reward

A handwoven, 100% Organic cotton shirt by Where Does It Come From? with a choice of blockprinted design (Elephants, Ants, Tigers or Tortoises). Unisex, adult sizes, choice of long or short sleeves, choice of colours, choice of wooden or coconut shell buttons. This shirt comes with a code on its label so you can trace its creation journey. Other sizes available - just ask!

£125 or more

£125 Reward

A handwoven, 100% Organic cotton shirt by Where Does It Come From? with a custom, unique, blockprint design ie. you will be able to input into the print design and we will make a printing block especially for your shirt! Unisex, adult sizes, choice of colours, choice of long or short sleeves, choice of wooden or coconut shell buttons. This shirt comes with a code on its label so you can trace its creation journey. Other sizes available - just ask!

£500 or more

£500 Reward

20 handwoven, custom printed scarves. We will work with you to design a print - a favourite picture or logo perhaps. We will make a custom printing block which can be used to print your scarves by hand. This is perfect for a group of friends, a club or a business! Your scarves will come with a code so you can trace their journey from the cotton field to the day they arrived with you! Wide selection of colour choices available.

£1,500 or more

£1,500 Reward

20 handwoven, organic Where Does It Come From? shirts blockprinted with your custom design ie. an emblem or logo. This option is perfect for a group of friends, a club or a business. We would work with you to design a print which would then be hand carved onto a block and used to print your shirts. The shirts will come with a code so that you can trace their journey from cotton field to delivery. A wide selection of colours available. Other sizes are possible too!

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