"What If" Cinema Advertisement

£12,563

Successful

We hit 100% of our original target


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Target reached!

We did it!!! THANK YOU SO MUCH for making this happen. We’re on the phone right now...

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Aim

To reach 200,000 cinema goers with our shocking and thought-provoking take on the reality of illegal fox-hunting.


We are the leading animal welfare charity exposing cruelty to animals in the name of sport. We want to put a new ad into cinemas showing the reality of illegal fox hunting.

About Us

The League Against Cruel Sports was established in 1924 to expose and end cruel sports. That remains our core purpose today, and our proudest moment came in 2004 when the Hunting Act banned the hunting of wild animals for sport. But the hunters want to bring back their "sport", calling for repeal of the ban, and some continue to hunt illegally. We need to counter this call, and silence it once and for all.

Why Are We Crowdfunding?

A supportive professional film maker has been working with the League Against Cruel Sports to develop a shocking and thought-provoking take on the reality of fox hunting. The highly impactful 60 second ad takes the viewer on the journey of a hunted animal, and ends with a call to help stop illegal hunting. 

We want to put this ad in as many cinemas as possible, and it will cost £17,000 to reach 200,000 cinema goers. We already have a pledge of £5,000 from a key supporter, so we need to raise the remaining amount by the end of January.

How You Can Help

Please pledge to support this project. Unless we get the full £17,000 it costs to book the cinema advertising we cannot do this. Please share this video - and indeed all our campaigns (sign up here) - with friends, family and colleagues on social media. It's good to talk!



This project successfully funded on 9th February 2015


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