What Doesn't Kill You Album & Tour Promo Stage 2

Reading, Berkshire, United Kingdom

£12,326

Successful

We hit 100% of our original target


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Target reached!

£15,000* all of the above + we will release the digital version of the Abbey Road li...

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Aim

To raise what we need to promote our 2nd album and to fund essential touring costs. With an extended goal to produce additional material.


Hey guys! Marisa here. Thanks for taking the time to check out our CrowdFunder page.

I’m so elated to say that in less two months time, on May 3rd, our second album, "What Doesn't Kill You," will finally hit the shelves. This journey, spanning nearly four years, has been nothing short of extraordinary. We've weathered lineup changes, faced relationship challenges, battled through serious illness, and so much more. Yet, through it all, our passion for our music has remained unwavering.

Last year, thanks to your incredible support, we embarked on a crowdfunding campaign that raised just over £23,000 (for which we received £22,666.33 after CrowdFunder fees). At the time we had “dream target” of £40,000, and now is the time to get us there.

We really believe transparency is important, so we wanted to outline exactly where the money raised last year has been spent. Read on to find out more…

Thus far, the post-recording costs (so just what we’ve spent since receiving the previous CrowdFunder money) have exceeded £31,000, which is what we raised plus whatever I could personally contribute to what we needed (and then some on top of that). Not to mention the amount of time and effort put in by myself, Peter and all of our amazing crew that help us for only basic expenses.

List of expenses covered so far below (only big things, so does not include touring, rehearsal, equipment or travel costs that have been incurred in this time):

  • artwork costs, including album photoshoots and artwork graphics for the album and single releases (totally approx £5,000 - this includes cost of creating items like the crown, clothing costs, hair, makeup and makeup artist fees, studio hire fees, photographer fees, artwork designer fees x 2, and any other props associated with the cost of doing this) 
  • Album mastering (£1,899)
  • Production of physical copies on CDs, vinyls, and cassettes (£9,041.98) 
  • music videos for 5 x singles (just over £12,000) - please note that this is a really good amount for that many videos as some people would spend more than this on just one!
  • traditional PR strategies (£2,400)
  • basic social media advertisements (£1,000 so far, with much more needed)

TOTAL SPENT SO FAR: £31340.98 (£22,666.33 raised from CrowdFunder

Every penny has been invested into making this album the best it can be. We have also been out on the road, working hard to promote our upcoming album on an extensive UK-wide tour with the amazing Elvana, who kindly invited us to support them at 18 shows in venues that we’ve dreamt of playing for years. This has been some of the best live experiences we’ve ever had as a band and we can’t thank them enough, however whilst we are being completely transparent and listing costs for the purpose of this CrowdFunder, it is an important thing to mention. Elvana have paid a more than fair fee to us as a support band, however as we are coming from different sides of the country in multiple vehicles with additional crew members that need beds too (and also additional last minute dep travel costs when we’ve needed it due to unforeseen circumstances/illness) has meant that we have been in a significant loss for doing these shows and that the additional costs for hotels, petrol, trains, flights and parking has also come out of my own pocket to cover the band and/or taken from any merch sales from these shows so we are unable to replace it.

Many of these pledges from our previous CrowdFunder have already been fulfilled and the rest will be completed by release week (as already promised on those specific pledges). But our ambitions are also extend far beyond our current achievements.

Our dream initially was to raise £40,000, allowing us to not only promote the album extensively in the UK but also to elevate our live shows and to then hopefully take our music across mainland Europe for the very first time. With your continued support, we believe this dream is within reach.

Today, we're reaching out to you, our dedicated fans, to help us raise an additional minimum of £12,000. Together, we can make this album launch a monumental success. 

Below is a detailed list of what we will do with the money depending on the amount raised. For which we have some cool ideas for what we would like to do next for you all musically (more details on what the money will be spent on is further down):

  • £12,000* MINIMUM (OR NOTHING) TARGET - this covers our social media and google ads costs, tour equipment needs (e.g. backdrop, flight cases and other tour costs). We get what we need to push the album correctly at this critical time to help us increase our reach to new fans and achieve world domination.
  • £15,000* all of the above + we will release the digital version of the Abbey Road live sessions (a mix of album 1 + 2 singles) with live videos for each one - each CrowdFunder will also get a high res downloadable link for all the songs and videos, no matter what the pledge.
  • £20,000* - all of the above + we will record an acoustic/piano/alternative versions EP of a chunk of songs from album 2 with live strings.
  • £25,000* - all of the above and we will release a physical Vinyl of the live Abbey Road recordings and the alt acoustic versions together. 
  • £30,000* - all of the above + we will do a limited run tour of the acoustic/piano/alternative versions with live string players. This will pay for the players fees for rehearsals and shows, plus venue hires, travel costs, accommodation etc to enable us to do this.

Below is a more detailed list of costings for the basic amount we need and what we would like to spend the money on.

  • £8,000 - social media ads (to enable us to let our current and new followers hear about the new music, videos and more)
  • £1000 - tour backdrop
  • £800 - flight cases (for endorsements amps we’ve been gifted)
  • £1800 - playlist promotion

=  £11,400 (so around what we would receive after CrowdFunder fees)

*please note: as to not overwhelm you all with too much information, we will unlock new rewards and the costings relevant to the next goal once we reach our minimum target).

To summarise… To us this is more than just an album release; it's a testament to resilience, passion, and the power of community. Let's come together to make history and spread our music far and wide. Your support means everything to us, and we can't wait to share this incredible journey with each and every one of you.

We're excited to start unveiling a fresh array of pledge opportunities. Yet, before we do, we felt it paramount to express our immense gratitude for your unwavering support during our previous funding round. Thank you for believing in us.

Let's do this together Moths!

All my love,

Marisa

P.S. If there's a specific pledge you're eager to see or have in mind, please don't hesitate to reach out. We're hoping that your wish can be our command. Just drop us a line at [email protected] to let us know!



This project successfully funded on 18th April 2024


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