New stretch target
Thanks to YOU we've got the basics covered. Another £5,000 would let us upgrade our tap line/back bar install, better point of sale/till and start the taproom off at a much higher level from day one!
Planned to open in 2020, Werewolf Beer has adapted plans repeatedly due to COVID-19. Help us open the coolest new brewery/taproom in London.
by Werewolf Beer in London, England, United Kingdom
Thanks to YOU we've got the basics covered. Another £5,000 would let us upgrade our tap line/back bar install, better point of sale/till and start the taproom off at a much higher level from day one!
I moved to London for love, uprooting my entire life for a bit of a gamble. But now, not only do I have an amazing wife and new friends, I've been able to nurture my other love; brewing! It's been a wild ride to say the least, read on to find out more...
During my 5 years as Head Brewer at London Brewing Co, I was able to help it grow from a tiny kitchen brewery to a full size production facility. I created amazing, award winning beers and sold them all over the UK, one time even simultaneously taking over 10 taps at over 200 Nicholson's pubs in London. I brewed collaborations that even went as far as Finland and the US. I've brewed some of the first well received modern sour beers in the UK as well as our award winning 100 Oyster Stout. I was invited to serve this on cask at the Guinness brewery in Dublin as part of their prestigious International Stout Day. It was even the first cask tapped at St James Gate Brewery since they'd moved to kegs in 1963!
In 2019, it was finally time to move on and realize my dream of having my own brewery. It's taken a lot of soul searching, investment, trial and error and the hardest work I've ever committed to! Werewolf Beer was founded in April 2019, with the intention to be An American Brewery in London with a unique taproom to welcome the public and share my roots with them. We were on track to be open and brewing from our own premises in 2020, but COVID-19 changed all of that. We didn't give up on the dream or the intention. Instead we've taken the time to rework our plans, find ways to adapt and fine tune exactly the sort of brewery that we want to run.
We had the chance to set up a pilot plant at one of North London's best craft beer bars, The Rose + Crown in Kentish Town. Kegs of test batches of our Psychobilly American Pale Ale and Horrorshow Rye IPA sold out in mere hours. We even worked with Little Creatures in Kings Cross to make a tasty prickly-pear wheat beer for the London Brewers Alliance and SIBA Love Beer London Festival.
We've made the best of a tough time, and luckily hadn't committed to a lease or loans before everything shut down. We were able to find an amazing location in Camden Town, but due to lockdown and more work than expected, negotiations have dragged, planning and construction has been impossible at times and professional fees have added up. During this down time we've reworked our business model, had advice to start packaging in cans sooner and are taking on some of the building work that was meant to be done by landlords. All of this has caused funds to be tighter than expected.
I've personally always said that I wouldn't crowdfund, but the last year has changed everything for brewing and hospitality as well as the rest of the UK. Werewolf Beer has been slowly moving along but is now ready to charge ahead. To do this we need some support. We're reaching out to you folks to get us there and be part of this wild ride! We can truthfully say that we've come up with some worthwhile and unique rewards. Things we're really happy to offer in exchange for your generous support in getting Werewolf Beer up and running.
We won't be just like any other brewery. We will make high quality beer of course, but you'll be able to enjoy it in our Americana themed taproom complete with US snacks and its own HAUNTED GHOST TRAIN! This is Camden Town after all, so things are going to have to be a bit more rock and roll.
Stay tuned here and on our social media (links above), for pictures, updates and some more super special rewards coming out over the next few weeks. Help GET WEREWOLF BEER BREWING and our taproom open!
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