Established with a profound vision, WAVE Trust stands at the forefront of a global mission: to create a safer world where children's lives are untouched by the scars of early-life trauma. We believe that every child has the undeniable right to a happy childhood, a foundation where their well-being fosters resilience and paves the way for a life filled with joy and purpose.

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Introducing WAVE Trust
Over the years, WAVE has grown into an internationally recognised charity, dedicated to understanding and addressing the root causes of violence, including child abuse, neglect, and domestic violence. Our extensive research, coupled with global partnerships, allows us to offer blueprints, workshops, and training sessions that steer communities towards a trauma-informed approach. Today, our passion and commitment resonate with countless lives we've touched, and with your support, we can touch many more.
As you delve deeper into our story and vision, you'll understand the profound impact of our 70/30 Campaign, an initiative poised to redefine the early years of countless children, shaping a brighter, healthier future for all by achieving a 70% reduction in child abuse and neglect by the year 2030.
The Genesis of the 70/30 Campaign
WAVE Trust, with its undeterred commitment to transforming early-life experiences for children, has pioneered initiatives like the 70/30 Campaign, and the "Building Great Britons (2015)" report, published by the First 1001 Days All Part Parliamentary Group. Our campaign zeroes in on the most crucial formative years of a child's life – the first 1001 days.
Our Vision for Every Child
Every child deserves to grow up resilient and able to cope with adversity. By supporing children in their early years relationships and by championing trauma-informed practices and the establishment of trauma-informed communities, we can ensure that the next generation thrives.
Our Call to Action
Our advocacy covers an expansive range, but here are our specific pleas:
To the National Government: Enhance early years funding, appoint dedicated ministers, prioritise prevention, and spearhead the collection of relevant data.
To Health and Local Governments: Develop localised 'First 1001 days Start of Life' plans, set up family hubs, and prioritise a primary preventive approach.
To Political Parties: Recognise the unparalleled importance of the first 1001 days, treating it with the seriousness it deserves.
To Professional Bodies: Mandate training that emphasises the importance of early years for social and emotional development and which supports the workforce and service users alike in a trauma-informed way
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Why Your Support is Transformational
Supporting our 70/30 campaign is an investment in our future. Every pound contributed moves us closer to a world where children's physical and mental health is not jeopardized by early life trauma. It ensures they have a foundation for a happy, fulfilled life.
Testimonials
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We invite you to be a part of our mission. Together, we can script a new story for the future – one where every child's initial 1001 days sets them on a path of health, happiness, and success. Your support is not just a donation; it's a pledge for a brighter tomorrow.