Vote for Policies

by Matt Chocqueel-Mangan in London

We did it
On 31st August 2014 we successfully raised £23,551 with 882 supporters in 14 days

At the next election, Vote for Policies wants to help 5 million people choose which party to vote for, based purely on policies.

by Matt Chocqueel-Mangan in London

 New stretch target

Successfully Overfunded!

A HUGE thanks for an incredible effort from all our friends and supporters - we smashed our initial target of £20,000 by the deadline and managed to raise an amazing £23,551. 

What will the extra money pay for?

The initial £20,000 will cover the 3 main areas described in the video, but by exceeding this target we can include other features we need and that people have been asking for to improve our service: 

  • Better content around what to do with your results, and what other resources out there are useful.
  • A blog / news section so that we can communicate more effectively with our community.
  • Commenting on specific policies for those who want to engage more deeply.
  • An API so that other people can display the results on their website - helping us reach bigger audiences.

With your help, 5 million people will use their vote with real confidence at the next general election.

How do you choose who to vote for?

Do you choose the party with the leader you like the most? Do you go with how your family or friends vote, or what the media says, or do you just vote for whoever you voted for last time?

It’s not easy to decide, but for democracy to work we need to know what the parties actually stand for - what they’re promising to do. In other words, their policies.

The trouble is their policies are buried in manifestos that nobody reads. Political parties don’t tend to shout about their manifestos, and instead what we tend to get is focus on 1 or 2 particular policies, along with a lot of spin and media bias, and the usual negative campaigning and bickering between parties.

The problem

With all this noise and confusion, it's difficult to get a clear view of what parties are actually promising to do. This means that you could end up voting for the wrong party...or you could end up not voting at all. 

Over a third of us didn’t vote in the last general election, for young people it was over a half. Worse still, almost two thirds of us didn’t vote in the recent European elections.

The problem with this is that we’re facing big decisions about our future, big decisions about the economy, the EU, immigration, public services. So there’s never been a better time to use our vote, and know exactly what we’re voting for. 

What’s our solution?

In 2010 a group of volunteers set up Vote for Policies - a really simple service that helps you to compare policies, without showing which party they belong to. No media spin, no bias, just you making an informed choice based on your own views and opinions. The results can be surprising, and you even get to see how people in your constituency think too.

  • Vote for Policies homepage screenshot 

Other sites help you decide where you are on the political spectrum - our service is the only one that helps you decide based on exactly what the parties are promising to do. And you get to read it in their own words, direct from the manifestos. 

What’s more, once we really know what we’re voting for, it’s much easier to hold our politicians to account. So this isn’t just about voting, it’s about creating a better democracy.

415,000 users and counting!

Launching just six weeks before the 2010 general election, over 280,000 people used the service before polling day, sharing their results and spreading the word via Twitter and Facebook, and attracting attention from all of the major newspapers, online forums and even a few mentions on TV.  

Such demand caught us by surprise, and a few technical issues meant the site crashed a lot. Without those issues, we could have reached twice as many people, if not more. Since then the figure has risen to over 415,000, so there’s real demand for this kind of service even between major elections. 

The ultimate seal of approval comes from the amazing feedback we’ve had from thousands of users. Things like:

  • Feedback from Vote for Policies users

So what next?

Now we know it works, we really need your help. How can Vote for Policies reach even more people and make an even bigger difference in the next election?

Our vision is for voter turnout rates in the UK to be above 80%, and where the government is elected based purely on the popularity of their policies, and nothing else. More than that though, we want more people to be informed, confident and excited about having their say.

So for the next election, we’re aiming to help over 5 million people - young and old - to use the site, and use their vote.

And to achieve this we need THREE things:

1. A super-fast website that works on mobiles and tablets tooThat means rebuilding it and using more advanced hosting so it doesn’t crash when we get a mention on TV or a link from a major newspaper. It also needs to work just as well on mobile phones and tablets as that’s where a big chunk of our users come from. This is the most important step in being able to reach our target of 5 million people. 

2. Include parties from Wales, Scotland and Northern IrelandVote for Policies needs to be more inclusive for people right across the UK. This means being a little more sophisticated so that different parties load depending on your location. 

3. A planned marketing campaignThis will be heavily based on social media, but also will mean finding partners and publishers so that we can reach a much wider audiences this time.

Those are our three priorities for reaching our goal for the next election.

But there's so much more we want to do and great ideas from our users that we want to make happen. If we go beyond our fundraising target, here's what else we'll be able to offer;- Make it easier to share results and discuss specific policies- Collect feedback about results from any users that want to provide it- Improve the content and advice around what to do with your results- Enable our site to be embedded in other sites - such as news publishers - to reach their audiences more directly.

Here are a selection of Rewards (there are more on the right of this page)

Thank you

Please help us if you can. 

Politics is for everyone. It belongs to the people, and we can make it easier for people to get involved. Help us reach 5 million people in the next election - and create a better democracy. 


If you'd like to know more about Vote for Policies, our vision and our plans, or to ask any questions about the rewards, please email [email protected]


This project offers rewards in return for your donation. Please select a reward below.

£5 or more

£5 Reward

A personal thank you from Vote for Policies founder Matt Chocqueel-Mangan.

£10 or more

£10 Reward

A personal thank you PLUS your name on our Friends Wall on the new website.

£15 or more

£15 Reward

As well as a thank you, your name on our Friends Wall, PLUS we’ll send you a bonus Vote for Policies window sticker!

£20 or more

£20 Reward

TOTE BAG: An exclusive Tote bag, screen printed to show your support for Vote for Policies! And your name on our Friends Wall of course...

£25 or more

£25 Reward

GET THE T-SHIRT! Tastefully designed for our Vote for Policies friends, plus your name on our Friends Wall.

£40 or more

£40 Reward

GOODY BAG: Grab yourself all the Vote for Policies goodies - window sticker, tote bag and the t-shirt. And of course, your name on our Friends Wall.

£50 or more

£50 Reward

LAUNCH PARTY: Invites for you and a friend to the launch party for the new website - celebrate with us and be the first to see what your brilliant contribution has achieved.

£100 or more

£100 Reward

ELECTION PARTY: Invites for you and a friend to the launch party, AND an entertaining election night party, hosted with our friends from Blue & Green Tomorrow (the ethical investment and lifestyle journal).

£200 or more

£200 Reward

MEET & GREET with founder Matt Chocqueel-Mangan. And of course an invite for you and a friend to the site launch party and the election night party too.

£500 or more

£500 Reward

GET ON YOUR SOAP BOX: The platform you've always dreamed of! Your opinion shared with 100,000 readers of Blue & Green Tomorrow (the ethical investment and lifestyle journal). And invites to the launch party and election night party.

£1,000 or more

3 of 10 claimed

£1,000 Reward

OFFICIAL SUPPORTER - your logo on every page footer for one year from launch (as long as you have no political or unethical leanings, of course!). This will give huge visibility to your organisation - what better way to say thanks for your support.

£3,000 or more

0 of 3 claimed

£3,000 Reward

OFFICIAL PARTNER - your logo at the top of every page footer AND all site emails and newsletters for one year from launch (again, as long as you have no political or unethical leanings!). If we reach our 5 million target, your logo will be viewed approx 35-50 million times.

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.