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VITA Vodka - Forget Sugar, Just Add Water
London, England, United Kingdom
Aim
Get Your Bottle of VITA Vodka, the First Premium Mediterranean Vodka Made to be Mixed with Water. Exclusively Available on Crowdfunder.
Hello! Welcome to our Crowdfunding page.
If you’re new to crowdfunding, this is a Rewards-Based Campaign. This means that in exchange for your support, you get rewards (vodka, obviously) with discounts up to 40% off (the kind we won't be doing for a long time).
Please don't make any donations, get a reward instead! We want you to enjoy the product. Plus, as the beautiful Meditteranean is at the core of our brand, for every pledge we'll clear 500 plastic bottles from the ocean.
Right, let's dive in.
Most people love to have a drink, but many people struggle with the high calories and sugary mixers that come with a drink.
That’s why we created VITA Vodka, the world’s first vodka made to be mixed with water - still or sparkling. Made for those of you who like to watch what you consume, but also like to enjoy a drink.
Disclaimer: While water is wonderful, alcohol is still very unhealthy. Please drink responsibly.
What's in the Bottle?
After tasting over 50 formulas from 5 different distilleries, over a 1 year period, we finally found the right partner to make the dream a reality; Destileries del Maresme, a 4th generation family-owned distillery in Barcelona with over 150 years experience.
Exceptionally smooth, VITA Vodka is triple distilled and made using the finest Italian Wheat, low mineralisation water and infused with organic lemons harvested on the Mediterranean Coast.
As the first premium Mediterranean vodka, the new bottle design is inspired by the fresh citrus flavours and clean, airy coastal shores. The colours reflect the beautiful surrounding area of our distillery, a stone's throw from Faro de Calella.
The Design Process: Many, Many Moodboards!
Our goal was to capture the beauty and essence of the Mediterranean. Here's a peek into the process:
The beautiful landscape surrounding the Distillery:
Perfect for Low-Sugar Cocktails
Let us not forget cocktails. After creating VITA Vodka, we soon discovered the strong burst of sugar-free, infused citrus flavour works wonders in cocktails too.
In the rewards, you'll find the Vita Cocktail Booklet, with unique cocktails designed especially for VITA Vodka by the mixologist Anthony Bannier.
It's been a busy year. Over Summer, we celebrated being the highest-selling spirit at All Points East, one of the largest festivals in the UK attended by over 200 000 people. VITA ran sponsored nights in partnership with the famous London cocktails bars Nightjar & Oriole - one of the top 20 of The Worlds 50 Best Bars list. Plus, we enjoyed a partnership with the total-wipeout 10k obstacle course, Rough Runner, where we found our perfect target market of vodka soda lovers (and some gin converters).
Now it's time to get VITA Vodka in stores near you. With your support, a successful campaign will help us bring VITA Vodka to you, so you can enjoy delicious, sugar-free drinking whenever you want.
With the new bottle design, we're excited for big things in 2020.
We Don’t Take Ourselves Too Seriously, But What About The Planet?
Yes, that is our founder lifting pink 2kg weights in the video...
But one thing we are serious about is building a brand for the future. To make sure we're doing our part, we've partnered with Ocean Bottle to donate on your behalf to clearing plastic from the ocean. Five hundred plastic bottles will be cleared for every donation, big or small.
We have chosen to partner with Ocean Bottle after working with the team in the London Business School Start-up Incubator. As well as the amazing work they're doing clearing the oceans of plastic, we love their reusable water bottle.
A Massive Thanks for Your Support
The VITA Vodka team are hugely grateful for all the support we've received from you so far and look forward to growing the business, together.
Muchas gracias,
The VITA Vodka team
Victor, Inaki, Emily, Rob, Collin & the team at Destileries del Maresme
This project successfully funded on 6th December 2019