Help us transform Unwined in Tooting!

London, Greater London, United Kingdom

£11,710

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We hit 100% of our original target


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Aim

Times have changed and we are gearing up to build Unwined in Tooting version 2.0 - with more space, more tastings, & more wine!


Tooting today is a very different place than it was when we launched 7 years ago - we need to update our concept of Unwined in Tooting and we need your help to achieve it!

Laura & Kiki who founded Unwined, the two of them on opening night in 2015, and the original space. (don't we look young!)Laura & Kiki who founded Unwined, the two of them on opening night in 2015, and the original space. (don't we look young!)


The Past

When we opened our doors (well shutters) of Unwined in Tooting back in 2015 in Tooting Market, we could never have dreamed of the journey we would go on. We went from being one of the first evening traders in the market, to watching the market transform into a buzzing evening destination. 

Over the years we have showcased our friendly and unpretentious approach to wine, through quirky themes like Out of this World to Rainbow, and had pop up chefs showcase menus from around the globe. We have welcomed so many Tooting and SW London locals to Unwined; whether it's been for a quick glass, a pop up dinner, a take away bottle or one of our ever-popular tastings. We couldn’t have achieved any of this without you, so from the bottom of our hearts - thank you!

Unwined in Tooting over the years - combining fun themes, the wine shop, pop up chefs and a bustling bar.Unwined in Tooting over the years - combining fun themes, the wine shop, pop up chefs and a bustling bar.


In 2018, we even gained a sister site, Unwined in Waterloo, bringing our Unwined ‘ethos’ to SE1 in a quirky shipping container space. Then came 2020... Support during the lockdowns was phenomenal; local residents helped us recover costs by clearing our shelves and continued to support our local delivery service whilst the market's doors were closed. 

In the pandemic we launched Unwined at Yours; hosted virtual wine tastings and created an at home wine and cheese tasting kit. We pivoted and made something our own in a really tough situation. Through it all Unwined in Tooting has been the backbone of all our businesses.  It may be a tiny space, but we pack a lot in!

From the highs of opening Unwined in Waterloo, to the lows of lockdown, Unwined has continued to evolve no matter the challenge thrown at us.From the highs of opening Unwined in Waterloo, to the lows of lockdown, Unwined has continued to evolve no matter the challenge thrown at us.


The Present

Fast forward to 2022 and we find we are faced with our hardest times to date. Things have changed, but Unwined is here to stay and we're ready to reinvent ourselves again, so that we can keep on contributing to the Tooting community… 

 

The Future

Based on the above, we have no choice but to make some changes to Unwined in Tooting - but change is good! We have decided it's time for us to just focus on the wine at Unwined, get back to our roots so to speak - after all, wine is our thing!

We plan to relaunch with more emphasis as a wine shop, with a tasting room and bar at selected times.  Expect double the selection of our retail wines in floor to ceiling shelves, alongside a wider range of cheeses, and some local produce. We will have wine on tap in refillable bottles for you to top up as needed. We will also open up the space, both to ease your purchases and to create space to pack up for our online wine offering, which we will expand in line with the change. 

We will also increase our wine by the glass selection, and offer themed wine flights for that early evening tipple. Our space will still be small, but we will have a lot of ‘wine’ going on!  We’re also planning to host a series of one-off and collaborative events in our new space too, so look out for what’s coming up in the months ahead. We are so excited to show you the new look Tooting, but here's a few teasers…

Design inspiration for Unwined in Tooting version 2.0


Where will my money go?

This crowdfunding will go directly to our refit -  a one off injection of cash to be able to transform the space, it was the same way we created Unwined in Tooting in 2015 and we want our surrounding community to feel part of the project again. Your generous contributions will go directly towards re-organising the site, remodelling the kitchen, adding more shelves and fridge space to stock your favourite tipples, and new furniture.

By supporting this campaign not only will you make Unwined in Tooting an awesome new space but even more importantly you will help new and existing residents in the area realise how much Unwined, and the whole market needs them. It’s more important now than ever before to support your local shops, eateries and bars. You’ve done it before for us Tooting, and now we need your help again!

Help us transform the space once more….Help us transform the space once more….


Who we are!

Laura met Kiki working at Jamie Oliver's Fifteen, way back in 2007, and built a friendship over a mutual love of food and wine. Since then we’ve been on a mission to make wine accessible, believing that when it comes to wine, it should be a conversation that everyone can join in with. After hosting pop ups under the A Grape Night In brand between 2010-2014, the Unwined brand was born in 2015 when we opened our first wine bar in Tooting, followed by Waterloo in 2018 and an online offering via Unwined at Yours in 2020. Unwined today is now so much more than just Laura & Kiki, it's the Unwined family! iIf you’re a regular at Tooting you’ll know some of the team by name; from Billie to Lea, to Laurence and Emma - it's the team who ultimately make Unwined what it is.

The team bonding over wine, wine and more wine….The team bonding over wine, wine and more wine….


 



This project successfully funded on 16th September 2022


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