Tiny Diner - fresh, organic baby food

Aim

To launch a chilled, organic baby food range supporting the social well-being and safety of women and girls through the charity Eaves.

Who are we?

Hi, I'm Adam, the founder of Tiny Diner and I want to say a big thank you for visiting our page!

Tiny Diner is a start-up with a social conscience, passionate about fresh, organic and delicious baby food!

We need your help to get our product range launched, and the Tiny Diner Van on the road! 

What's special about Tiny Diner?

With a team of experienced volunteers including child nutritionists, a professional chef, and key industry figures in food and marketing, we have developed a brand and range that we all believe in. In doing so we have managed to attract the interest of high street retailers including Sainsbury's, WholeFoods and Planet Organic. If we succeed, with your help, in this campaign soon Tiny Diner will be in your neighbourhood! 

The Tiny Diner chilled, organic baby food range will provide babies, toddlers, and young children with the healthiest and most nutritious baby food possible. Tiny Diner draws on the trend for fresh, local ingredients incorporating seasonal produce wherever possible, with transparent labelling of nutrients to aid busy parents. The meals will be sold chilled and can be frozen by the consumer or the retailer.

Tiny Diner Board members include the Chief Executive of Eaves, Senior Marketing Strategist at Google, CEO of Nando's Global Grocery, Head of Commercial Finance for Diageo, Partner at Hogan Lovells and Head of Marketing and PR at ClearlySo.

Why we need your help & how we will use the raised amount of money?

We already have orders from Planet Organic and Wholefoods - two major specialist delicatessen chains and firm interest from Sainsbury's, along with several other UK supermarkets. We need your help to fulfill the orders we already have. 

Money raised will be spent on manufacturing the initial range of products, plus buying and kitting out a vintage van to get the 'Tiny Diner Van' on the road. We will take the van to baby shows, food fairs and food markets around the UK to raise awareness of our product, and of course our wider social aims.

By pledging your support today, we are one step closer to bringing Tiny Diner to market and getting the Tiny Diner Van on the road.

One more reason to support us!

Tiny Diner has been created by the registered charity Eaves. Inspired by the women and girls it supports, to generate income and create training and employment opportunities for women who have faced domestic abuse, sexual exploitation and human trafficking.

Please pledge whatever you can to help us achieve this - by getting Tiny Diner launched we can help women who have experienced the worst in human nature, to see the best.

Our way of saying thank you...

In return for your pledges of support, we’ve put together some fantastic rewards which include sample food vouchers, t-shirts, founding and star member packages, a baby photo shoot, and much more - see right for details. 

Our Food:

Our organic portfolio comprises of three ranges, baby, toddler and young child, following the key stages of child development and allowing for the child to ‘grow up with’ the Tiny Diner products.

• Tiny Diner meals are designed to stimulate and aid child development as well as provide key nutrients;

• 6-12 month weaning period is crucial in establishing a baby’s relationship with food;

• Introducing a wide range of flavours at the beginning of the weaning process builds a diverse food repertoire and exposes the child to the widest range of healthy food;

• A variety of flavours and textures has developmental benefits, adds interest to the food and increases parent confidence in what they can feed their child;

• Textured foods, allow for development of muscles in the cheeks and jaw, which are necessary for speech. Chilled food allows for different textures, in contrast to texture less ambient or shelf stable products that don’t need to be refrigerated.

To summarise the Tiny Diner range will:

• Address the gap in the market for nutritious, fresh convenience food of the highest quality for babies, toddlers and young children;

• Use only organic ingredients;

• Be designed to aid the baby’s development through introduction to a variety of tastes and textures from 6 months old;

• Appeal to ethical or socially conscious consumers.

To find out more about the social values behind Tiny Diner, our planned product launch, and the Tiny Diner Van, please visit www.eavesforwomen.org.uk

Thank you for your support!

This project closed unsuccessfully on 24th December 2014