The Smorgasboard

by Matt O'Malley in Haverfordwest, Pembrokeshire, United Kingdom

The Smorgasboard
We did it
On 21st February 2024 we successfully raised £2,635 with 65 supporters in 83 days

To open a board game shop and community focused cafe in the middle of St Davids, Pembrokeshire.

by Matt O'Malley in Haverfordwest, Pembrokeshire, United Kingdom

 New stretch target

Help us guarantee the rent while we get our funding through!

I have wanted to set up The Smörgåsboard in St Davids for a few years, and when I heard that the TYF shop was closing, I thought my business would be the perfect fit for the space.


What is The Smörgåsboard?

Quite simply, The Smörgåsboard is a buffet of board games in a welcoming space that everyone instantly feels at home. The Smörgåsboard will be open to everyone. Hardcore board gamers will have the range of games they love, families will be able to pick up their retro favourites, and you’re never too old to start playing new games. We want the business to open all year round to provide quality year-round employment and a space for locals in the quieter, leaner months of the year. We want to subsidise our winter opening with the summer trade, to ensure that we can give back to our community.

We will even offer specific calm times for gamers with additional learning needs, or those in our community who like things that little bit calmer. And we'll encourage solo gamers to join events (or just turn up), knowing that you'll always have a friendly welcome and time from our staff.

What next?

Well, I am delighted that we have successfully bid for a lease of 1 High Street, St Davids. However, it's not signed, yet! I am currently in the process of applying for funding for the project and that's where this crowdfunder comes in.

I am applying for a standard business loan to cover the setup costs, however it will help convince the bank to lend me the money by showing them the level of support for an independent business on St Davids High Street. By supporting the crowdfunder, you will will be pledging your support to this business and everything that it stands for.


What are the risks?

The risks are minimal. If I don't get the business loan, I won't sign the lease for 1 High Street, and I won't therefore claim any money from the crowdfunder. If the loan is successful, your contribution will go towards my startup costs, to ensure that the business is as awesome and vibrant as it can be and you can then make the most of your reward (if you've purchased one).


This project offers rewards in return for your donation. Please select a reward below.

£5 or more

A warm glowing feeling

For £5 you get a warm glowing feeling that you're helping an independent business start up in St Davids.

£10 or more

Your name in lights*

Your name will be added to our wall of fame for all our original backers, to say thank you. *won’t literally be written in lights

£20 or more

Annual membership

Membership for one whole year valid from the date we open. As a member you will get half-price gaming sessions.

£40 or more

Gold Annual Membership

Membership for one whole year valid from the date we open. As a member you will get half-price gaming sessions and special offers on food and drink.

£50 or more

£50 gift voucher

A £50 voucher that can be used towards, food, drink, rental and in the shop. Must be redeemed by 31 August 2024. Perfect for those who love St Davids, and want to ensure the High Street remains a vibrant, independent place, but do not live locally. Why not support our new venture and cash in your generosity when you visit next?

£100 or more

5 of 10 claimed

VIP Backer

This one deserves a big thank you so you will get full annual membership, plus 5% discount off food and drinks for one year (valid from the date we open) for you and one guest. Priority booking for peak times for the first 3 months and your name in lights* on our wall of fame. *won’t literally be written in lights

£250 or more

0 of 2 claimed

Private party for 10 people

Impress your mates by being the kind of flash person who can book an entire venue for your sole use. Includes: Sole use for 3 hours Full access to our board game library A smorgasbord of food Non alcoholic drinks **To be claimed by 31/5/2023

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