Diversifying Indian Silk and Satin Blouses

Aim

Specialising in crop tops aimed at both the Western and Indian market, designed to be worn as contemporary sari blouses and daywear.

What is the naked laundry? 

The naked laundry believes in nude. Specialising in crop tops aimed at both the Western and Indian markets. Inspired by pure, subtle, muted tones, the naked laundry thrives on simplicity. The concept of the brand came from owning various saris, yet limited on time and budget to design a blouse that pairs with the attire. For those who live outside India, the only way to produce this garment was to hire a specialised tailor who will charge anything above £50. The tailor will measure the garment per current body size; which means if your size changes, unfortunately, you are left with a garment that no longer fits you and needing to get this remade.

Who is behind the naked laundry? 

Hi, I'm Nikita, I am the Founder of the naked laundry! A little bit about me; I have been working within Social Media/ Digitial Marketing for over four years. Graduated with a Business Management and Economics degree, I took a wide turn to enter the fashion industry; a dream of mine. Someone who is obsessed with a problem-solving method that infuses the Western and Indian market, I launched the naked laundry in November 2018. With a South Indian heritage, I noticed customers including myself were lacking a serious solution when it came to shopping for sari blouses on either a short term notice or a budget-friendly price. This is where the naked laundry was born... 

The concept in motion: 

One crop top, three different outfits. Bringing statement pieces to life, here is how I and our fans have dressed in our top seller, the Tie on Bow Crop Top: 

The first year of trading: 

The naked laundry has been live for the past year, and since we have been trading on three established market places including the famously known SilkFred. Our customers favourite choice has been the Tie on Bow Crop Top, which we are now venturing into diversity the colour palette for this style. Within this exciting year, we have also held pop-ups in high footfall locations, one being Westfield Stratford. 

Westfield Stratford, Asian Wedding Exhibition in Wembley and Boxpark in Croydon

Why we need your help? 

Our customers believe in the naked laundry's concept. They understand the need of having a statement piece in their wardrobe which can be worn in mix cultural event and they note down the accessibility for their convenience purposes. We want to diversify our collection and offer more styles and increase our brand awareness where prospecting customers understand there is a solution to their wardrobe problem. Our longterm goal is to be stocked in the main fashion stores which both in the Western and Indian market.

Get in touch!

If you have any further questions, please do reach out to [email protected] and follow us on our social media platforms: 

Instagram: www.instagram.com/thenakedlaundry

Facebook: www.facebook.com/thenakedlaundry

We look forward to you joining this exciting journey together!

This project successfully funded on 20th January 2020