The Game of Life | Wellnessentials

London, Greater London, United Kingdom

The Game of Life | Wellnessentials

£1,100

Target: £3,500

We have raised 31% of our target 31%

26 supporters

14 days left



Aim

Producing a complete toolkit with ideas for goals and habits to help you navigate 50+ essential adulthood topics across 7 areas of wellness


Game of Life box and cards

The Game of Life, is a deck of cards with 50+ essential topics for life across Financial, Physical, Emotional, Social, Occupational, Intellectual and Societal wellness.

"This is your essential guide to life and adulthood"

We spent the last 2 years researching 350+ wellness wheels,1000+ pieces of content and 300+ organisations to bring you a comprehensive, but essential and easy-to-digest toolkit to help you navigate the challenges of life and adulthood.

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Our 7 categories of wellness:

  • Financial Wellness – Income and Budgeting
  • Physical Wellness – Health and Fitness
  • Emotional Wellness - Mental and Spiritual
  • Social Wellness - Relationships and Culture
  • Occupational Wellness - Work and Education
  • Intellectual Wellness – Learning and Critical Thinking
  • Societal Wellness - Society and Citizenship

The deck is almost complete, but we need your help to take it from your screen to your hands.


How it works

1. Using the cards, set priority "quests" you want to focus on so you can get started straight away
2. With our tools, create a journey map to "level up" in a sustainable way that lasts
3. Start your "missions" using our research and tools to increase your chances of success

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Each topic card will include: 

  • Indicators - How do I assess myself?
    How do I know how well I'm doing in this area? / What are the symptoms of me not doing well in this area?
  • Goals - What steps can I take? 
    What goals can I reach for in this area to be stable, secure or content, etc.?
  • Habits - What lifestyle changes can I make?
    What routine can I create, or habits can I build to work towards my goals?

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And a QR code that links to web pages that will include:

  • Support - Links to events, services and networks, so you're not on the journey alone
  • Resources - Links to 3rd party apps, articles and media to support your goals
  • Research - Data-driven insights into challenges in each area, to better understand why adulting can be so hard

What's in it for you

If you selected one of our reward options, you'll receive your selected number of decks once they're ready. By contributing to our crowdfunder in general, you'll forever be one of our founding members and gain exclusive access to opportunities through the founding members' newsletters. The newsletter will include behind-the-scenes progress, early free access to selected future products, services and events, and access to our prototype community app when it launches.

For contributions of £50+, you'll get 50%-100% of the money you spend in credits to use on future products and services. This would include things like more decks of cards, workshops, custom gift decks, subscriptions to products, etc. Check out the rewards at the bottom to see what each contribution offers.

Head to the bottom of the page to see the Reward Options...


A new way to approach wellbeing

Many of us grow up believing peace/joy comes after we "fix" our lives. We say things like:

"I'll feel happy when... I'm financially stable / I'm fitter / I get that job / I find the one / I graduate / I help enough people"

But often reaching the destination doesn't bring us what we think it will in the long run. So, isn't it better to find a way to enjoy the journey? To find joy in the pursuit of the outcomes we want, and not depend on the outcome itself?

We're often pursuing something across different areas of our lives, so to maximise the time we spend in a state of good wellbeing, why not focus on the art of finding contentment in the journey?

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Our startup, Wellnessentials, exists to help you build strong, simple foundations for secure, stable and content lives, maximising your time in a peaceful or fulfilled state.

'Wellnessentials' is a new social enterprise (business for good) that aims...

‘To develop the knowledge, intra- and inter-personal skills of people to develop healthier, more equitable and sustainable societies’ (Our Purpose)

Wellnessentials

The name is a combination of the words wellness and essentials, as we focus on the essential wellness that you need to know about. But, what does 'wellness' even mean?

"The Global Wellness Institute defines wellness as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health."


So, it's basically the stuff that you do that contributes to good wellbeing. When you hear wellness, a variety of things may come to mind - products, classes, self-care. The wellness market is oversaturated with products and services, and often contradictory information to improve your life. We cut out all the fluff, noise and niche topics so you can focus on what's truly essential to know for good health and wellbeing.

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We started the venture back in January 2024 and have been doing research, and trialling and testing outputs ever since. This business venture is the successor of a previous wellbeing startup called Student Light, which ran for 7 years from 2016 to 2023.

Our story

Our founder, Andre, has spent over 11 years working with students of all ages in universities, community centres and as part of the Mayor of London's skills academies. He combines his work experience in Health Promotion, Marketing and Technology to deliver workshops, develop digital products and build communities, all to improve wellbeing, health and personal outcomes for as many people as possible.

André - "After running my previous business venture, Student Light for 7 years, a business focused on improving wellbeing and building core life and digital skills for communities across London, I learnt some valuable lessons.

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I learnt about the diverse ways people learn with diverse minds. I learnt about the ways they engage with content in digital spaces and what's engaging in workshops. I learnt about how people absorb new information and what makes them more likely to take action on it.

I've delivered workshops to thousands of people and got tired. Not physically tired, but tired of knowing that 50-70% of what I taught will likely be forgotten after just 24 hours. I got tired of knowing that I didn't have enough time to show people how to implement what I taught them to improve outcomes. And I got tired of not being able to show them systems that can support their chances of success in the long run.

Everything people need to know to effectively support their health, wellbeing and success (whatever that looks like for them), is most often out there. So, why isn't everyone healthy, content and successful? I believe it's a big part to do with our diverse minds, our diverse circumstances and our diverse journeys. What works for one person won't necessarily work for another.

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So, what we're taught, how we're taught it and how we apply it needs to be diverse. I know this well:

  • Learning about my neurodiversity improved the way I learn, helped me manage my wellbeing and helped me beat addiction.
  • Understanding my trauma helped me better navigate conflict, taught me about our cultural diversity, and taught me how to celebrate it (differences).
  • Learning about how my journey conditioned me to (wrongly) measure my self-worth in my output and contribution to society allowed me to find balance. This brought better health, a prolonged state of peace with where I am, despite the toughest challenges, and this cause (Wellnessentials), my most proud, tried, tested and informed creation.

I really hope this product brings you, or whoever you've purchased it for, the peace and confidence in sense of direction that it's brought me."



Funding method

Keep what you raise – this project will receive all pledges made by 22nd June 2026 at 9:13pm


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