The Waffle Lady; Catering Trailer Upgrade

Aim

Trading the Tent for 2027: Goodbye gazebo, hello pink Waffle Wagon!

Doing Business, But Making It Sweet

So, here’s the honest truth: I spent years grinding away in corporate hotel events, doing the crazy balancing act after having my first baby. And honestly? One day it just hit me. I was pouring all my energy into a corporate machine where everyone is replaceable, instead of building something for myself and my family. I knew the events industry inside out, but I wanted to do something that actually brought people pure joy.

So, I took a massive leap of faith and started The Waffle Lady.

It’s not just a food stall—it's a whole vibe. We do premium, freshly made, completely irresistible waffles and sweet treats. If you’ve ever seen our bright pink setup at a local wedding fayre or the RNLI Christmas Warm-Up, you’ll know we don’t just show up; we completely change the energy of the room. People smell the waffles, see the setup, and the queues just start forming.

Before we knew it, we had a total cult following, sold-out events, and people messaging us non-stop on Instagram. The proof of concept is completely there: people love what we do, and the profit margins on waffles are fantastic.

Right now, things look a little quiet on the surface because I’m currently on a quick strategic pause to welcome 'Baby Number Two' to the family. But honestly? It’s the best thing that could have happened for the business. It’s given me the breathing room to look at the massive demand we created and plan exactly how to bring it back bigger, faster, and much more profitable.

That’s where you come in. I’m looking for an investor who gets the vision and wants to help me scale this thing up when we hit the play button again. We want to upgrade to high-throughput mobile gear so we can serve massive crowds without slowing down, and really lock down the high-paying corporate and wedding catering market.

The community is already waiting for us to come back. The brand is built, the audience is hungry, and the plan is ready. I’d love to team up with someone who wants to help take The Waffle Lady to the next level. What do you think—fancy getting involved?

Funding method

Keep what you raise – this project will receive all pledges made by 21st August 2026 at 9:05pm