Support the home of positive news

by The Rooftop News in Edinburgh, Edinburgh, United Kingdom

£563

raised so far

8

supporters

We want to address the lack of positive news in the media by bringing more inspiring and uplifting stories to the public every day.

by The Rooftop News in Edinburgh, Edinburgh, United Kingdom

We're still collecting donations

On the 31st January 2022 we'd raised £563 with 8 supporters in 115 days. But as every pound matters, we're continuing to collect donations from supporters.

What is The Rooftop?

The Rooftop is the online home of positive news worth shouting about. We aim to address the lack of positive news that the public hears about, by shining a spotlight on inspiring stories about issues that matter and campaigns that make a difference.

We are an independent community interest company (CIC), founded in 2018, which is dedicated to celebrating the amazing achievements of smaller charities, social enterprises, community interest companies, public sector organisations, trade unions, and individual campaigners, whose voices often go unheard by the mainstream media.

Our daily stories cover topics ranging from education to climate change, and community projects, and from employment to mental health, and human rights. 

In 2020, to keep up with the growing demand for positive news, we expanded our offering by introducing Rooftop TV and The Rooftop News Podcast. And in 2021, we hired our first official employee as part of the government's Kickstart scheme.

Why support our Crowdfunder?

Public demand for positive news is soaring

The current mental health crisis that has been caused by the pandemic means that the public is crying out for positive news, amongst the barrage of negativity that has constituted the news cycle for the past eighteen months.

A study by Mind in June 2020 revealed that three out of five adults and two thirds of young people in Britain said their mental health declined during lockdown. 

According to the study, one of the most common ways people managed their mental wellbeing during the lockdown was to minimise consumption of news, namely negative news.

The public’s appetite for positive news has seen The Rooftop’s weekly content views soar by a staggering 184 per cent since the arrival of the pandemic. With a current reach of more than 500,000 content views per week across our website and social media, the demand looks set to continue.

How we will use Crowdfunder donations

To enable us to empower and inspire even more people, and to keep up with the public demand for positive news, we are asking for donations to our Crowdfunder for The Rooftop, which we will use to grow and improve our offering in 2022. 

All funds raised will be invested in the continued development of the website, The Rooftop News Podcast and Rooftop TVthe creation of a regular newsletter, and to hire an editorial assistant – our first ever official employee.

No donation is too small – each and every contribution will help The Rooftop thrive in 2022, allowing us to share more positive stories to even more people who need to hear them.

Meet The Rooftop team

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(Clockwise from top left): Ian Morton, Sarah Colombini, Simon Francis, Nancy Platts, Lizzie Lewis, Delia Antoine Burdett, Tom York, Nikki Anderson, Louise Akers.

All team members are also members of Campaign Collective, a social enterprise that delivers amazing and affordable communications campaigns for charities, social enterprises, CICs, and other campaigners.  

Rewards

Rewards for pledges to our Crowdfunder include:

  • £30 pledge - individual's name added to roll of honour
  • £200 pledge - Twitter takeover*
  • £300 pledge - Facebook takeover*
  • £2,000 pledge - Guest Editor spot*

*All social media posts/news stories/individuals/organisations featured as part of any Twitter/Facebook takeover and Guest Editor spot rewards are subject to prior approval by The Rooftop Editorial Director. All content featured must meet The Rooftop's editorial and ethical guidelines.

Thank you

From all of us at The Rooftop – thank you – we really appreciate your support.

Further information

For more information about The Rooftop, please visit: therooftop.news.

Rewards

This project offered rewards

£30 or more

£30 Reward

£30 will get your name onto a new roll of honour on our website!

£200 or more

£200 pledge - Twitter Takeover

A donation of £200 will mean that you get to take over our Twitter for a morning, perhaps to promote your organisation's campaign or shout about your positive stories!

£300 or more

£300 pledge - Facebook Takeover

A £300 donation will allow you to take over our Facebook page (with 49k followers) for a morning!

£2,000 or more

£2,000 pledge - Guest Editor spot

A £2000 donation means that you get to guest edit The Rooftop for a full week, choosing which stories we publish and receiving promotion for your organisation across our social media.

Show your support

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