Whatsinit? is all about making healthier eating easy and convenient for everyone. Our Love food. Trust food project combines simplifying food labelling, empowering people to make healthier food choices and helping small business grow. It’s win, win, win.
In addition to the rewards:
Our first 50 backers will receive an extra chocolate treat per pledge (£10-£50) and an extra breakfast cereal per pledge (£75-£500).
Our first 100 backers will be added to an exclusive 'first to try' list. This means that you will be one of the first people to sample the latest artisanal health foods once they are launched.
All rewards will be sent to your specific dietary requirements.
Whatsinit? was formed in 2015 when a period of unemployment left the founders, Temi Alanamu and Rob Renton, increasingly dependent on a processed food diet because they were cheaper and had a long shelf life. Born with a genetic disease called sickle cell anaemia, Temi has always been careful about what she eats. During this period, she read and researched the labels on every food product that they bought to make sure that it did not contain anything that could potentially harm her.
After studying the ingredients and nutritional content of many of these foods, she became very concerned about how much fat, sugar, salt and additives they contained and believed that more people should understand the potential effects that everyday foods could have. So, they collaborated with health professionals to build an app that tells you whats in your food and whether or not you should eat it based on your dietary requirements.
Now Whatsinit? is making it even easier for everyone to understand food labels and change their diet in just one click.
We are building a whatsinit? assistant, a non-invasive browser extension that works in the background to help you eat healthier. Think ad blocker that protects you from unhealthy food.
Your assistant works as you do your online grocery shop and scores the foods you browse with a single number from 1-10 and a colour-code.
It also scores your entire basket so you can see how healthy you shop.
This score is based on an algorithm that combines recommended daily guidelines for fat, sugar and salt and the product's ingredients.
It will then suggest healthier swaps for your not-so healthy choices.
These swaps are tried and tested, scrutinised by nutritionists, free from all nasties and they taste amazing.
They are also sourced from small health food producers so you will eat healthy and help small businesses flourish.
Your assistant can be personalised according to your dietary and nutritional requirements. So, whether you are vegan, vegetarian, dairy-free, organic, gluten-free, additive-free or absolutely nothing-free, it’ll find the right healthier swap for you…
We all love to treat ourselves. Now we can treat healthier without compromising on taste!
We are crowdfunding to complete the Whatsinit? assistant. The funds will go towards database management and coding.
Thanks for supporting us. As a reward, you’ll get the best healthy artisanal treats delivered right to your door, worldwide.
Our first 50 backers will receive an extra chocolate treat per pledge (£10-£50) and an extra breakfast cereal per pledge (£75-£500).
Our first 100 backers will be added to an exclusive 'first to try' list. This means that you will be one of the first people to sample the latest artisanal health foods once they are launched.
All rewards will be sent to your specific dietary requirements.
The more you give to Love food. Trust food, the more you'll get. And getting can get heavy. Due to the weight of the reward hampers, some deliveries outside the UK will incur a small delivery charge.
Delivery
- UK delivery- Free
- Over £100- Option of a free personal delivery by one of the founders (London and Greater London only).
- Outside the UK- £10-20 pledge- Free
- Outside the UK- £50-100 pledge- £10
- Outside the UK- £150-£500 pledge- £20
Find us:
mywhatsint.com