#Rescue100 Help UK Cat Rescues Reach More Adopters

Aim

Help UK cat rescues attend The Cat Show Live and support our #Rescue100 mission to help 100 cats find loving homes.

Help us make an impact on the UK Cat Rescue Crisis

The UK is in a crisis when it comes to cat rescue - rescues are overrun, volunteers work around the clock, and there are an estimated 2–3 million cats unowned or stray desperately in need of help.

What your support will make possible

With your help, we will:

1️⃣ Make Hope Alley free for rescues

Removing the financial barrier means more rescue organisations can attend The Cat Show Live, be seen, and connect with potential adopters.

2️⃣ Keep our online Rescue Directory free

A dedicated online directory helping the public discover rescues across the UK - especially the smaller organisations who often have little or no marketing support.

3️⃣ Grow #Rescue100 into a year-round campaign

Working with partners like Stray & Co, we’ll continue sharing rescue stories and adoption opportunities throughout the year - to help 100 cats find new loving homes.

Why We're Raising Money

Right now, rescues have to pay to exhibit in Hope Alley.

Not because we believe they should - but because the costs of building and running a large public event are significant.

• Current rescue stand fee: £240 (inc. VAT)
• Actual cost per rescue space: around £450

That gap creates a barrier - especially for the smaller volunteer-run rescues who are already stretching every pound to care for the cats in their charge.

We believe rescues shouldn’t have to pay simply to be visible, and that’s just one of the reasons we’re launching this crowdfunder.

Here's what raising £20,000 helps us to achieve:

• The first £13,500 raised makes Hope Alley free for all 27 rescues attending The Cat Show Live, covering the floorspace and infrastructure costs. No bill. No barrier. Just a bigger stage for the cats who need it most.

From there, the rest of the raise powers Rescue 100 beyond a single show weekend:

• Production and marketing costs to film and share more rescue stories and inspire new adopters
• Widening the reach and advertising of our Rescue Directory so more people can discover and engage with their local rescue centres

By backing the campaign you're doing much more than supporting our event, you’re removing barriers for rescues, increasing real adoption introductions, and helping more cats find their forever homes.

About Us

We started The Cat Show Live because we believe cat owners deserve a space that truly celebrates cats and spreads our mission - Responsible and Educated Cat Ownership.

But as we built the show, we kept coming back to something bigger.

Cats who desperately need homes are easily overlooked simply because independent rescue organisation have no funds or time to reach potential adoptees.

The mission

At The Cat Show Live, we bring together thousands of passionate cat owners who already love cats and want to learn more about responsible ownership.

Hope Alley gives rescue organisations the chance to meet these visitors face-to-face, start conversations, and introduce cats that are waiting for the right home.

These introductions don’t happen overnight - but they create the connections that lead to real adoptions.

“This crowdfunder represents so much more than a fundraising target. It is an opportunity to give back to the rescue community that works tirelessly for cats every single day. We’re incredibly excited to work alongside The Cat Show Live to create meaningful support for rescues across the UK. Together, we can make a real difference for the people dedicating their lives to helping cats, and ensure even more rescues receive the support and recognition they deserve.”

 Stray & Co

Our goal is simple:

More visibility for rescues.
More introductions.
More cats finding homes.

What we've built so far

In less than two years, The Cat Show Live has grown into one of the UK’s most talked-about cat events.

Event growth (NEC Birmingham)

• 2024: Launch year - 3,000+ visitors
• 2025: 5,187 visitors with an average stay of 4+ hours
• 2026: On track for 6,000–7,500 visitors

But the community doesn’t just show up for the event weekend - it follows the mission year-round.

Community reach

• Around 1.8 million people reached each month across social media, web and email
• 1 million+ monthly content views
• 16,000 newsletter subscribers with a 30% average open rate

This growing community is exactly what makes #Rescue100 possible.

From Introductions to Homes

We know adoption doesn’t happen in a single moment.

It starts with awareness, then conversation, then connection.

By bringing rescues directly in front of thousands of passionate cat owners - and continuing that visibility online - we can create more opportunities for cats to find the right homes.

#Rescue100 is about building something bigger that stretches way further than a single event.

Success Stories

Together we can make rescue easier to see, easier to support, and more successful.

Thank you for being part of what we’re building.

A cat community that shows up for the cats who need it most.

Sam & Pete
Co-founders, The Cat Show Live

Funding method

Keep what you raise – this project will receive all pledges made by 2nd September 2026 at 10:34am