Support the Silverstone Classic through the COVID-19 Crisis
The COVID-19 pandemic has had an impact on everyone everywhere but the events industry has been particularly hard hit.
As a small independent events company passionate about what we do, Goose Live Events has been hugely challenged financially by the need to cancel our flagship event, the Silverstone Classic, in 2020.
Any support you feel able to provide during this time of great need would be hugely appreciated.
The Silverstone Classic is an internationally renowned historic motorsport festival enjoyed across generations of car enthusiasts, families, racing drivers, and petrolheads. Over a three-day weekend each year it celebrates the last 100 years of historic motorsport and provides unrivalled access to the incredible cars of past eras. It’s run by a small independent events company, Goose Live Events, at the home of British motorsport each year with a small, incredibly passionate team. In 2020, celebrations had been planned for the event’s 30th anniversary and it was looking to be one of our best years yet.
However, in light of the current restrictions, it was the only right and responsible option that we made the decision to cancel the 2020 event; our priority at all times is the safety and wellbeing of those attending our events as well as our own team. Our decision to cancel has, however, presented us with a large financial shortfall in income this year. With 10 months’ work already done by the team in preparation for the Classic in 2020 and costs incurred for an event that isn't now happening, coupled with the fact that we have no income attributable to the 2020 event, COVID-19 has set us back by 10 years or so.
We will survive it, but we’d really appreciate your help.
Over the years we have worked hard to build the Silverstone Classic into the special festival that it is and we feel very lucky that the Classic has such strong and loyal support. In times of difficulty, communities tend to come together and we’re incredibly grateful for all the continued support.
The challenge that everyone is facing now is unprecedented and is having a massive impact on events like ours and will do for some time. We are all working hard to find a way through this that enables us to come out as strongly as possible, once it’s safe to do so.
We understand that many others are in a similar situation, but we’d be hugely grateful for any further support from those of you who may be in a position to provide it. We will be working as hard as possible to ensure 2021 is a phenomenal year for the Classic and with your support, we look forward to building something even brighter for us all to enjoy together.
The charity partner for the Silverstone Classic is Alzheimer’s Research UK and given that the charity is expecting a drop in support by as much as 45% as a result of COVID-19, we will donate 10% of any funds received here to their very important cause.
In recognition of your continued support, you will automatically be entered into a fantastic Golden Ticket Prize Draw* with the chance to win from the following:
- Tickets to next year’s event
- An upgrade to VIP hospitality
- A ride in a course car
- A tour of Race Control
- A pass to the backstage Green Room
- A trip in a balloon early morning or early evening (weather permitting)
- A Silverstone Single Seater Drive Experience (this won’t be during the event itself)
- A one-year free subscription to MotorTrend**
- Merchandise and memorabilia items
*Terms and Conditions relating to this are here.
**MotorTrend is a video streaming service where you can watch original automotive shows, live motorsports, & car enthusiast content.
Thank you for your understanding, support and generosity at this challenging time.
Stay safe and we look forward to seeing you in 2021.
** Details of the free subscriptions offered by MotorTrend will be shared by early August