Strong Men Do Lie

by Veronika Drokova in Dorset, England, United Kingdom

We did it
On 14th December 2017 we successfully raised £5,502 with 119 supporters in 28 days

A short surreal comedy about the chaos surrounding masculinity and consumerism.

by Veronika Drokova in Dorset, England, United Kingdom

New stretch target

We’ve hit our target, thank you to everyone that helped us reach £5000. We are overjoyed and flattered by every contribution to the film, every pound spurs us on. We have just over 3 days left of our campaign and we will be using these last few days to push towards our stretch goal of £6000!  We understand it seems very steep, but with that extra money we will be able to build a more elaborate training ground and TV studio as well as, enough money to expanding our casting efforts to find the greatest gremlins of our time!


Strong Men Do Lie is an  absurdist dark comedy satirising the idealism of T.V. consumerism. Abs and Steele, Arnold and Steve, are two strongmen whose exercises are so ridiculous that they must be true. Over 20 years, Arnold turned a prank on his best friend into the multi-million pound fitness empire of 1987. So when the beloved muscle men are exposed as fakes, they go on an incredible journey back to the top. Adverts, spider sex suits and impossible loads force the men to reassess the nature of strength and masculinity.


This film wishes to discuss the themes of self-improvement, modern masculinity and commercial deception.  Taking influence from films such as, The Greasy Strangler, Pink Flamingos, Entertainment and Network. This film wants to take great delight in showing the disgusting in a beautiful light.


We are constantly bombarded with adverts, infomercials and lifestyle pieces. For years, these chunks of media have been influencing our identity, desire and self worth. Perfect bodies and happy lives have always seemed so easy on our screens. We are told that the only route to happiness is to follow the law of television and 3 easy payments of £17.95. This film is about the empty promises of protein shakes, exercise tapes and self-improvement. Whether it’s selfish or truly selfless, ultimately only you can decide your own fate.

Masculinity is undergoing an identity crisis and whilst I’m not an expert, I have certainly dabbled. Abs and Steele, our heroes, are grappling with the awkward angry beast of manliness. They have to MAN UP, whatever that means.  Abs and Steele's journey discusses, what is expected of a man? Are we only strong by ripping ourselves apart? How do you admit a lie? And the hardest question for any man to be honest with, You alright mate?

The comedy between nurturing your fellow man and muscle rippling self hatred is something that resonates on a far deeper level than gender, time period or fitness preference. I think it's important that we should take time to laugh at everything around us, not just our own crippling insecurities.



Arnold/Abs - 33, Greasy slicked hair, fitness fraud.

A business man first and a friend second. No matter how hard he tries he has never been able to wash off his greasy persona. Deceptively unfit, he is a man always searching for the next opportunity for profit.He has been friends with Steve since they were ten, what originally started as a prank on his best friend has evolved into a multi-million pound fitness empire. He is very aware of his position as a snake oil salesman, it’s his right to profit off the unwashed masses.

Steve/Steele - 33, A mullet, moustache and thoroughly misled. 

A kind man, who’s own bullying inspired him to be the hero he dreamed off. Soft in the head and gut, he’s never been a smart man. But over the years he’s grown from wimp to an out of shape giant. He believes that it’s all thanks to Arnold’s amazing fitness regime. For 2 decades he has been licking batteries and eating pennies to power his impossibly stupid exercises.  He now wants to save the world by inspiring people to follow his partner’s route to perfect fitness.

Tanya - she’s been 29 for two decades now. She’s a shark in a power suit. 

A careful construct of hairspray and shoulder pads disguise a rage for the imperfect and ugly. She prides herself on providing the ultimate guide for the modern ideal life and she will happily crush anything that does not fit. Her desire and success come from a doubt in herself that she keeps well hidden.

Mr. Hammond - 65. This unnerving man has been watching the duo train since they were young lads. 

He has personally helped shape them into the supple young men they’ve become. He has offered guidance for the boys from his secluded caravan that spurred them on to create their empire, although through inspiration or disgust it remains unclear.


Our crack team of filmmakers have worked on countless productions both professionally and for the passion.

The team is diverse, excited and ready to create the oddest world committed to cathode in 16 years.

Follow OUR FACEBOOK AND INSTAGRAM for intimate biographies and embarrassing head shots. 


Our film not only aims to invite you in to the fraudulent world of Abs & Steele, it aims to take you back in to a time when gaudy textiles, salmon pastels and Memphis furniture were commonplace.


 In order to design the world of our film, we want to use the funds raised to create an 80s aesthetic, budgeting to include the build of a studio set for a morning talk show and the juxtaposed homes in which our protagonists reside. Think TV-am meets Blind Date – it may be a mishmash of fabric and furniture, but it’s the perfect backdrop to Tanya’s presenting style. 


Our absurd vision's charismatic characters need the calibre of actors that can disgust and compel with equal vigor. These kind of specialists are hard to find and harder to trick into the back of the van. The money will help us with the standard kidnapping equipment and if that fails, we will try to pay them to act. 



If you are ready to help us in making this film happen, there is a whole range of awards to choose from displayed on the right hand side of the page. 

We have a range of perks from the Digital artwork to an exclusive custom bomber jacket or you join us on the private cast & crew  screening! 

We can't wait to share our journey with you with our latest news with our production diary that will be shared with every supporter. 


Follow us onFacebookand Instagram, meet each crew member behind this project, learn about the universe of our film and become a part of it by sharing our story with people you know. Your interest and personal involvement will make a huge difference in the creation of Strong Men Do Lie! 


This project offers rewards in return for your donation.

£2 or more

Cats, a Death of Reputation

You will receive a Vimeo link to a short film made by the director of 'Strong Men Do lie' Luke Hale Bird.

£5 or more

£5 Reward

STRONGMAN -IN-TRAINING - you will receive a personal shout out on our social media plus a subscription to our production's newsletter.

£15 or more

£15 Reward

THE FILM TO GET YOU JACKED - receive a private password protected link to the finished film, along with a shout out on our social media plus a subscription to our production's newsletter.

£25 or more

£25 Reward

GET DIGITALLY RIPPED– receive a digital copy of the film’s poster, script, personal password protected link to the finished film, production files - all in one plus a personal shout out on social media pages and a subscription to our newsletter.

£30 or more

£30 Reward

BE A POSTER CHILD- become a member of the audience in the 80s TV studio, receive a paper copy of 'Strong Men Do Lie' poster, a shout out on our social media plus a subscription letter to our production. (shoot will take place on AUB campus in March, dates TBC)

£40 or more

£40 Reward

PRIVATE MUSCLE SHOW - join a private cast & crew screening of the finished film (dates and place TBC), receive a physical copy of the finished poster, a THANK YOU credit at the end of the film plus a subscription to our newsletter.

£50 or more

£50 Reward

THE COMPLETE PHYSICAL PACKAGE - get a printed film’s poster, script with director’s notes, DVD copy of the film with extra 80s work-out tape with a personal shout-out and a THANK YOU credit at the end of the film plus a subscription to our newsletter.

£75 or more

£75 Reward

THE WORKOUT- Get a custom workout video from the cast and crew on set, as well as the complete digital pack.

£90 or more

£90 Reward

SPONSOR THE CHAMPS - become a sponsor of our film and have your logo in our credits and any marketing material of the film. Receive a password protected link to it, shout out on our social media and a subscription to our newsletter.

£100 or more

£100 Reward

PRODUCE SOME MUSCLES - receive an associate producer credit in our film, a DVD copy of the film to keep, shout out on social media and a subscription to our newsletter.

£150 or more

£150 Reward

DRESS TO IMPRESS- our talented costume designers will make you a custom 80s branded shell jacket, a digital copy of the finished film, a huge THANK YOU credits plus a subscription to our newsletter.

£200 or more

£200 Reward

THE ULTIMATE MUSCLE MASTER - Become an executive producer for our film plus our talented costume designers will make 80s branded shell jacket. You will also get a a personal shout out on our social media plus a subscription to our production's newsletter

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