Help us take young women of colour to Cannes Lions!
Women from racially minoritised backgrounds make up 13% of the UK population, yet they remain vastly underrepresented in powerful roles across industries. The barriers are clear an attainment gap, a lack of role models, and limited access to career-shaping opportunities. That’s where The Step-Up Sorority comes in.
We’re a community dedicated to bridging this gap through mentorship, career resources, and internships, empowering women to confidently step into leadership. And now, we have an incredible opportunity to further our mission.
We won ERA passes now we need your help!
We’re thrilled to announce that The Step-Up Sorority has been awarded passes through Cannes Lions’ Equity, Representation & Accessibility (ERA) Programme! This means a group of young women of colour will have the chance to attend the world’s biggest festival for creativity, gaining invaluable insights, networking with industry leaders, and seeing first-hand what’s possible for their careers.
But while the passes cover festival entry, we still need to raise funds for flights, accommodation, and on-the-ground support to make this trip a reality.
Why this matters
Representation isn’t just about visibility it’s about access. Seeing successful women of colour in leadership doesn’t just inspire confidence; it proves that we belong in these spaces. By taking these young women to Cannes Lions, we’re giving them direct exposure to top industry professionals, the chance to build critical networks, and the inspiration to aim higher in their careers.
How your support helps
Every pound raised will go directly towards:
💡 Flights & Accommodation Ensuring our scholars can attend without financial burden
💡 Meals & Transport Covering basic costs so they can focus on making the most of the festival
💡 Career & Networking Support Helping them maximise their experience with mentorship and coaching before, during, and after the event
Join us in making this possible
This is more than a trip it’s an investment in future changemakers. With your support, we can break down barriers, open doors, and create pathways for the next generation of women leaders.
Donate today and be part of this movement. Let’s show the world what happens when talent meets opportunity.