Shojon: Chocolate for the MIND

by Shojon in London, England, United Kingdom

Shojon: Chocolate for the MIND
We did it
On 6th January 2021 we successfully raised £1,540 ( + est. £106.25 Gift Aid ) with 48 supporters in 28 days

To raise awareness to mental health matters, Shojon is campaigning for Mind Charity as the government cuts funding to awareness campaigns.

by Shojon in London, England, United Kingdom

New stretch target

Online live fundraising shows with all my artists raising awareness far and wide! I Have an abundance of ideas of how to get people engaging and spreading the message further potentially using other Mind Partners like CO OP. 

South East London Artist Shojon, is fundraising for mental health in association with Mind a registered charity in England and commissioned exclusive run of a new chocolate bar, called ‘Shojon Bar’.

Shojon a part of the 'Time To Change' Initiative led by Mind and Rethink Mental Illness is a campaign dedicated to changing the way people think and act about mental health matters. Shojon openly discussed his own experience with mental health through the TTC Champions volunteer program aimed at ending the stigma and discrimination. Previously funded by the Department of Health & Social care, Comic Relief & Lottery community fund, it was recently announced after 15 years the Time To Change campaign will close 31st March 2021 as the government has stated its not in a position to fund this campaign in the future.

Time to change since 2006 has helped 5.4 million people living with mental health problems. Research has shown the willingness to live, work and continue a relationship with those experiencing mental health issues has increased by 11.6%.

Sadden by this news yet inspired by experiences during lockdown, when chocolate helped keep his mental health in check and creativity sharp, Shojon now wants to use his music and his taste for chocolate to raise awareness and drive donations to Mind.


With a reward incentive everyone who donates gets the pleasure of getting Shojon’s own commissioned limited run milk chocolate bar ‘Shojon Bar’. Shojon was drawn toward chocolate as a means to spread awareness to Mental Health matters, having benefited from the antidepressant properties of the phenylethylamine in the cocoa during lockdown.


Shojon, whos worked in the studio with Kid Bookie, Wiley, P Money among others before releasing his own material, has seen first-hand the vast impact such restrictions are having on the creative community.

‘Venues closed and live performances have been cancelled,’ says Shojon. ‘Artists who rely on performance and appearances are struggling. Not just financially, but also with their mental health. It’s hard to see when things will normalize. But we’re creatives for a reason, so we’re having to look at alternative ways to continue doing what we do best.’

As Shojon explains: ‘My latest release ‘Theorem’ is about love, equality, and getting through hard times, all themes we can all relate to in 2020. Mental health awareness is a big issue right now, and only likely to get bigger as COVID restrictions continue and more strains are placed on the countries economy. 

Everyone’s looking for ways to relieve the stress. And for me, like many, music and food have really helped. Now I want to use my love of both to help others by releasing new music and a new chocolate bar, all in collaboration with Mind Charity


You can view the Theorem video the 1st visual released from Shojon's forthcoming EP 'Greenwich Views' which takes a deeper look into the artists journey overcoming mental health problems on VEVO here:

Shojon Socials


Mind Socials

Find Mind near you:


Terms and Conditions

  • Donors must be over 18 years of age (parents can help here).
  • Donations will be accepted up until 18:00 pm GMT Thursday 31st Dec 2020.
  • You may donate as many times as you like.
  • To enter, make a donation on this project and select a reward when you make your donation 
  • Entrants can make donations to this campaign without receiving Reward
  • Please note there are limited supplies of each reward although we endeavour to deliver to all who donate we're working on a 1st come 1st serve basis
  • Following the closing date. Donors will be contacted by email on how to claim their reward. 
  • Rewards will be sent to donor(s) within 2 weeks of fundraising close.
  • All entrants consent to the use of their personal data by the Promoter only for the purposes of the administration of this draw and any other purposes to which the entrant has consented.
  • The Promoter will keep entrants' personal details for a reasonable time so that it can send any reward that a donor has been rewarded, to verify that these rules have been complied with, and for accounting purposes. 
  • The Promoter may disqualify any entrant whose entry does not comply with these terms and conditions (in Promoter’s sole opinion) or who, in Promoter’s sole determination, has acted in a manner that is fraudulent, dishonest or unjust to other entrants including, without limitation, tampering with the operation of the fundraiser, manipulating or rigging votes, hacking, deceiving, cheating or by harassing or threatening other entrants or a representative of Promoter.
  • The Promoter is That SP Studios LTD, at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
  • These terms and conditions are governed by English law and the courts of England will have exclusive jurisdiction.
  • By donating, each donor consents to these terms and conditions.


This project offers rewards in return for your donation

£5 or more

Shojon Chocolate Bar

Shojon Bar: Milk Chocolate 50g A limited edition chocolate bar commissioned by shojon, features exclusive link with access to content about his journey.

£25 or more

4 of 20 claimed

£25 Reward

Shojon 'Sho Hoody' Part of Shojon's Merchandise, 2 Types available , Small on breast logo or big logo centred

£50 or more

5 of 20 claimed

1 X bottle of Au Vodka

Au Vodka British heritage and luxury ingredients together to create truly exceptional ultra-premium vodka available in a range of unique flavour. To share right in time to share for new years

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