After hearing of various deaths and injuries to pedestrians (and cyclists) as a result of not been seen by drivers; Sooz Chirino (the founder) made it her mission to start SanSooz. SanSooz creates stylish reflective clothing and accessories like nothing you've seen before, with no unsightly hi-viz involved! The aim is to save lives worldwide by making the wearer/carrier fashionable by day and highly reflective at night; giving drivers added valuable seconds to take preventative action.
Crowdfunding will enable SanSooz to fund their fashionable reflecting clothing and accessories for volume production. It will also enable them to continue with their safety research and development to ensure that children, adults, pedestrians, cyclists, runners/joggers and pets are safe, seen and stylish. You can find their campaign at http://www.crowdfunder.co.uk/sansooz